Director of Strategy, Flight Performance

• Jun 2023 - Present

Senior Growth Strategist, Flight Performance

• Oct 2022 - Jun 2023

Fractional Head of Growth

• Sep 2022 - May 2023

Head of Expert Facebook

• May 2020 - Dec 2021

Started a new department at Common Thread called Expert Facebook. The Expert Facebook Program was designed to develop early stage brands ($0-10M annually) by driving new customer acquisition on Facebook & Instagram. In 18 months, I grew the department from 4 clients to 40+ clients per month, hiring and training 20+ media buyers and 2 Expert Facebook Managers.The EFP generated $4M in revenue for the company in the first 18 months, projected to hit $5M in 2022Over multiple quarters, Expert Facebook achieved the agency’s highest employee retention percentage, employee promotion rate, client retention percentage and was the most diverse team at the agency. Show less

Paid Social Buyer

• Jan 2019 - May 2020

Managed an average of $500k / mo in Facebook Ad spend across 6-8 ad accountsCreated paid social strategy for some of Common Thread’s biggest accounts & scaled multipleaccounts to 10x in monthly spend and over 500% YoY growthHad two clients featured in Facebook Success Stories due to significant revenue growth primarily attributed to scaling Facebook AdsCreated Quarterly Business Reviews for clients in order to review previous quarter performance and forecast for the next quarter based on client goals, promotions, product launches…etc Show less

Team Lead (Local Business)

• May 2019 - Dec 2019

Launched CTC Local, an experimental initiative to use paid media for businesses with physical locations (online → offline conversions). Ran the project profitably for 6+ months, servicing 9 local business clients across 5 verticals, end to end

Program Manager

• Sep 2017 - Jan 2019

Managed the Family Medicine Residency Program at AHGL, overseeing day to day operations and managing 24 medical residents Did a complete overhaul of the program’s information sharing, requirement tracking and schedule distribution - everything was transitioned to digital using project management software Managed the Family Medicine Residency Program at AHGL, overseeing day to day operations and managing 24 medical residents Did a complete overhaul of the program’s information sharing, requirement tracking and schedule distribution - everything was transitioned to digital using project management software

Social Media and Marketing Coordinator

• May 2017 - Oct 2017

Department Coordinator

• Sep 2016 - Mar 2017

Campaign Marketing Assistant

• Aug 2016 - Jan 2017

Advancement Marketing Intern

• Sep 2015 - May 2016