Naveen Kumar S
Sr Technical Manager at GALE- Claim this Profile
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Bio
Kevin Squyres
In my time managing operations at Operative, Naveen was by far one of the most motivated and intuitive team members I ever worked with. Not only was he willing to take on the most challenging tasks and put forth effort well beyond what was expected, but he also had an insatiable desire to learn more and grow his skills. There were many times where I actually found Naveen teaching me! I will always be grateful that I had the opportunity to work with such a passionate professional, and look forward to seeing him continue to progress as a leader wherever he goes.
Kevin Squyres
In my time managing operations at Operative, Naveen was by far one of the most motivated and intuitive team members I ever worked with. Not only was he willing to take on the most challenging tasks and put forth effort well beyond what was expected, but he also had an insatiable desire to learn more and grow his skills. There were many times where I actually found Naveen teaching me! I will always be grateful that I had the opportunity to work with such a passionate professional, and look forward to seeing him continue to progress as a leader wherever he goes.
Kevin Squyres
In my time managing operations at Operative, Naveen was by far one of the most motivated and intuitive team members I ever worked with. Not only was he willing to take on the most challenging tasks and put forth effort well beyond what was expected, but he also had an insatiable desire to learn more and grow his skills. There were many times where I actually found Naveen teaching me! I will always be grateful that I had the opportunity to work with such a passionate professional, and look forward to seeing him continue to progress as a leader wherever he goes.
Kevin Squyres
In my time managing operations at Operative, Naveen was by far one of the most motivated and intuitive team members I ever worked with. Not only was he willing to take on the most challenging tasks and put forth effort well beyond what was expected, but he also had an insatiable desire to learn more and grow his skills. There were many times where I actually found Naveen teaching me! I will always be grateful that I had the opportunity to work with such a passionate professional, and look forward to seeing him continue to progress as a leader wherever he goes.
Credentials
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#AppsflyerKnowledgeChampion
AppsFlyerJul, 2020- Nov, 2024 -
Edge Academy Certified: Data-Driven Planning
The Trade DeskJul, 2020- Nov, 2024 -
Edge Academy Certified: Marketing Foundations
The Trade DeskJul, 2020- Nov, 2024
Experience
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GALE
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United States
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Advertising Services
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700 & Above Employee
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Sr Technical Manager
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Feb 2022 - Present
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Annalect
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United States
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Advertising Services
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700 & Above Employee
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Manager - Digital Service (Programmatic)
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Jul 2020 - Feb 2022
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Walmart
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United States
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Retail
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700 & Above Employee
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Manager - Campaign Management
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Feb 2019 - Feb 2020
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Visto
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Associate Manager - Campaign Management
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Jul 2017 - Jan 2019
• Establish relationships with internal team and extended client servicing teams• Provide client service support: attend campaign brief meetings, meet deadlines, oversee digital project plans, troubleshoot technical issues and draft recaps with a complete list of changes• Ensure defined campaign objectives are met in accordance with client briefs and campaign budget• Evaluating the elements of a media plan to yield a successful results on campaigns• Contribute to the development of the existing clients portfolio, and also develop new areas• Create dashboards to depict performance at account level and workflows to depict processes • Research and evaluating different Ad servers, DSP's and DMP's to choose the right platform for the need of a media plan• Keep abreast of all things digital (Display, Mobile & Social Media best practices)• Assist Digital Account Director and product team as necessary Show less
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Lead - Optimization
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Jan 2017 - Jul 2017
• Managed day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests• Review reports, trends and results and interpret data to make proactive recommendations to advance the campaign and the client’s business initiatives• Create, communicate and present digital campaign results• Mentor and manage a team of optimizers overseeing one of the largest accounts for collective enterprise business• Provide guidance for Sales/Account teams in client sales planning• Day-to-day liaison with internal team members on Campaign developments Show less
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Senior Optimization Associate
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Mar 2014 - Jan 2017
• Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals• Analyze campaign objectives vs. performance data, creative-wise reports, based on individual CTRs• Leverage & manage multiple online ad exchanges for media buying• Use retargeting through segmenting users• Generating daily/weekly/monthly delivery reports that detail campaign status and activity.• Support Sales/Account teams with campaign analyses• Be an expert user of the AMP platform Show less
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Genisys Group
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Senior Executive - Ad-Operations
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Sep 2011 - Dec 2013
Campaign management which includes Ad trafficking, performance reporting and optimization of ad campaigns. Creative building and designing using Adobe Photoshop. Trafficking and implementation of third party ad tags. Coordinating with account management team on campaign targeting and optimization. Running debugging sessions in Fiddler in order to identify the cause when there are any issues with the ads delivering in the site. Campaign management which includes Ad trafficking, performance reporting and optimization of ad campaigns. Creative building and designing using Adobe Photoshop. Trafficking and implementation of third party ad tags. Coordinating with account management team on campaign targeting and optimization. Running debugging sessions in Fiddler in order to identify the cause when there are any issues with the ads delivering in the site.
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Education
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SVHS
BHS First Grade College, B.Com
Community
