Assistant Manager

• Feb 2023 - Present

Digital Marketing Manager

• Jul 2020 - Feb 2023

Responsible for the budgetary control of all digital marketing and social media efforts. Duties:  Driving large-scale, direct-response customer acquisition initiatives.  Giving expert media planning and buying advice to colleagues.  Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.  Building meaningful relationships with third parties.  Using quality content and technical optimisation to drive SEO.  Ensuring targeted segmentation of the company’s customer database.  Managing high volumes of traffic to the company website.  Using analytical tools to draw conclusions from statistics.  Planning and executing web, email and social media advertising campaigns.  Driving online sales.  Constantly looking at ways to improve performance and increase revenue.  Keeping an eye on any emerging technologies Show less

Digital Marketing Team Lead

• Jan 2020 - Jul 2020

 Managed and was in charge of web presence, including but not limited to multiple accounts on various platforms like Google, Facebook, and LinkedIn, etc.  Created and integrated new digital marketing campaigns; managed and coordinated a team of five employees.  Works collaboratively across departments to ensure the implementation of integrated strategies  Educates staff members on strategies for building their personal brand  Provides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goals  Monitors and reports goals and insights to clients through email and phone calls.  Helping to turn key customers into references by establishing and developing relationships with them. Show less

Digital Marketing Executive (Group Leader)

• Mar 2016 - Nov 2019

 Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables.  Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.  Monitoring the success of Social Media Campaigns through media analytics KPIs, and dashboards  Assisting the company’s business development team in developing proposals within digital marketing segment.  Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management  Coordinated with Marketing and Sales team as well as key agency media partners to gather information towards analysing efficacy and Return on Investment (ROI) of all brand management events.  Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.  Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates etc.  Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.  Assisting the Team Leader (TL) in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility. Show less

SEO Executive

• Jun 2015 - Feb 2016

• Develop SEO strategies and implement and monitor campaigns • Perform site analysis and keyword research, and assess link building opportunities • Perform competitor SEO research • Based on analysis, result and client feedback, continually improve and modify strategies to optimize effectiveness • Prepare analytics and ranking report and present to clients management • Nurture client relationships and develop relationships with new clients • Maintain maximum effectiveness while adhering to strict deadlines and budgets • Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors • Assisted in the development of social media strategies and optimization campaigns Show less