Experience

Floorworld

• Australia
• Retail
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2021 - Present

  Managing the day-to-day digital marketing activities of all the Floorworld franchise stores, this involves, o Managing the SEO of the website and making sure the stores show in organic search results o Managing Google My Business listings of all the stores o Managing Google Adwords Campaigns o Generating monthly and quarterly reporting across all channels for all the stores. o Managing the website by updating the content on the website, creating campaign landing pages, product information and brand pages. o Executing Email and SMS campaigns • Was involved in launching Floorworld’s new website and CRM on Hubspot platform. •. Exporting data from Infusionsoft CRM, formatting data and importing into Hubspot CRM •. Migrating website content onto new website while maintaining the SEO of the website. •. Creating store, brand, product and other generic pages. •. SEO redirection strategies for new website •. Creating workflows to automate the lead generation process and redirecting the leads to their franchise stores based on the postcode. Show less



Self-employed

• Freelance Adobe Campaign Consultant

  • Jun 2016 - Present

  As a freelance consultant I have worked as contractor on Adobe Campaign performing below tasks • Developing technical and campaign workflows both for data management and campaign deliveries. • Building BAU campaigns and Ad-hoc campaigns across various channels(email, sms, dm, outbound calls) • Delivering campaigns with large amount of personalization and dynamic data. • Working with various teams to integrate Adobe Campaign with SAP for interaction records(tracking log data). • Integrated CDH(customer data hub) and ACS, wherein campaign data is being ingested by ACS which is sent from CDH and tracking and delivery logs data is being sent back to CDH for interaction history and successful decisioning. • Working with various teams to integrate Adobe Campaign Standard with Azure. • I have successfully integrated ACS with the enterprise data management platform, where in daily customer data is ingested in ACS using ADF pipelines and ACS workflows. • Have delivered communications via transactional messaging of ACS, using API’s for real time messaging • Developing personalisation strategies and trigger mapping based on customer touch points. • Stakeholder management and liaising with Campaign managers in terms of BAU campaigns. • Using SQL queries to validate data and rules. • Working with the analytics team and support their development of marketing dashboards using data from trackinglog and broadlog tables. Show less