ShopX

• Nov 2021 - Present

Senior Analyst

• Mar 2016 - Jul 2020

• Utilised analytical and technical expertise to support business improvements in customer service & marketing programs. • Rendered a free cashflow of $120M for the FY 2019-2020 by creating, scheduling, executing, and delivering 5,000+ marketing campaigns for 80+ Tier 1 vendors in Amazon category pages. • Improved marketing campaign' UX experience by carrying out A/B Testing in developing self-service Mar-Tech Product. • Predicted potential failure tasks by conducting Failure Mode Effect Analysis (FMEA) model. • Extracted, managed, manipulated large datasets using SQL as per business requirement and produced global business reports. • Collected, cleaned, analysed, and converted large datasets into actionable insights as per business requirement. • Conducted root cause analysis and identified critical issues, potential risks, gaps, and needs for business process improvements. • Eliminated manual dependency and saved up to ~14 headcounts in website catalogue pipeline programs using VBA automation. • Spearheaded as a Subject Matter Expert in developing HOTW model aimed at improving efficiency in merchandising by 25%. • Re-created SOPs, re-designed and optimized marketing campaigns and improved the efficiency by 33% more visible to customers with an existing algorithm across various devices. • Streamlined multiple business tasks, created tableau dashboards to track & analyse their performance with established KPIs. • Delivered various business tasks on time with 99% data accuracy quality. • Built strong relationships among cross-functional teams and acquired marketing-business knowledge by assisting marketing managers, business analysts and product owners. • Proven track record in increasing website Ad impressions by 7% and implemented 28% effective email marketing campaigns.