Natália Araujo
Inbound Marketing Specialist at MaKeiT_Digital Marketing- Claim this Profile
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Inglês Full professional proficiency
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Português Native or bilingual proficiency
Topline Score
Bio
Credentials
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Natália Araujo
HubSpot AcademyOct, 2016- Oct, 2024 -
Inbound Certification
HubSpotOct, 2016- Oct, 2024 -
Inbound Certification
HubSpotOct, 2016- Oct, 2024 -
Google AdWords certification - display advertising
GoogleOct, 2016- Oct, 2024 -
Inbound Certification
HubSpotJul, 2015- Oct, 2024 -
Curso de Marketing da trilha Agência de Resultado
RD University -
Curso de Vendas da Trilha Agência de Resultado
RD University
Experience
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MaKeiT_Digital Marketing
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Brazil
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Marketing Services
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1 - 100 Employee
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Inbound Marketing Specialist
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Sep 2016 - Present
Digital Marketing Specialist at MaKeiT, a Digital Marketing Company which focuses on Inbound Marketing, and aims to assist companies to attract potential customers by creating relevant content. We focus on developing the potential customer's buying journey, from attraction to retention, respecting, building and understanding the ideal moment to close the deal. Unlike in Traditional Marketing, Inbound does not "push" a service or product. We create value for the business, and the customer is the one who goes to meet the company. Our services involve Social Media Management, Content Creation, Graphic Design, Email Marketing, Marketing Automation, SEO, Social Ads, Google Ads, Customer Segmentation, among others. Show less
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Eco2Use
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France
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Civic and Social Organizations
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Co-founder
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Jul 2015 - Present
Eco2USe is a Social Business that supports families in Cambodia. ∙ Eco Product: Our bags are made from repurposed woven polypropylene found on rice, sugar, flour and even cement sacks. If not recycled, the sacks end up in the landfill and in the ocean - becoming not only pollution but also a net that traps sea life. By recycling the bags we mitigate this huge environmental problem, saving the lives of many sea animals and creating an useful product that really lasts. ∙ Social Responsible: The people who creates the bags are mostly single moms from impoverished communities in Cambodia. Many of them have lost their husbands and NEED to live and work at home so they can look after their children. Your bag empowers these ladies with education, fair salary and, most important, a supporting system to provide for their families (hour flexibility). ∙ Fair Trade: It’s a triple win type deal with this product: part of our proceeds back towards clean water wells in Cambodia (one clean water well is enough for 4-5 families to have clean water for 100 years), which make it possible for children to go to school instead of searching for water. Besides that, this action prevents the number one cause of death for children under 5, the diarrhea from dirty water. Well, to sum up all the benefits you’re creating when purchasing this yoga bags, your buying decision helps to: - reduce environmental pollution; - create job opportunities for single moms in Cambodia; - empower women by teaching skills; - develop a family friendly work environment; - provide access to clean water for many families in Asia. Show less
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Marketing Analyst
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Mar 2012 - Sep 2016
Support and monitoring of the annual planning of the institution's communication; coordination of promotional and institutional campaigns; development of monthly reports and measurement, marketing and advertising services for internal customers, development of activities focused on strengthening the institutional concept, visual identity monitoring and review of all communication materials, satisfaction's evaluation of internal customers and target market, among others. Support and monitoring of the annual planning of the institution's communication; coordination of promotional and institutional campaigns; development of monthly reports and measurement, marketing and advertising services for internal customers, development of activities focused on strengthening the institutional concept, visual identity monitoring and review of all communication materials, satisfaction's evaluation of internal customers and target market, among others.
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Ideation Brasil
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Brazil
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Information Technology & Services
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1 - 100 Employee
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Marketing Coordinator
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2015 - 2015
Responsible for the conception, development and monitoring of digital marketing campaigns for Ideation Brazil, an organization that was born in Silicon Beach entrepreneurial environment (Los Angeles - 2014), and which aims to transform university students lives through entrepreneurship experiences. Responsible for the conception, development and monitoring of digital marketing campaigns for Ideation Brazil, an organization that was born in Silicon Beach entrepreneurial environment (Los Angeles - 2014), and which aims to transform university students lives through entrepreneurship experiences.
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Marketing Analyst
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Oct 2010 - May 2011
Strategic marketing planning, development of marketing campaigns, development of marketing business projects and market analysis. Strategic marketing planning, development of marketing campaigns, development of marketing business projects and market analysis.
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Business Development Analyst
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Apr 2009 - Dec 2009
Conception, development and monitoring of Marketing business projects.
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Video Editor
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Mar 2008 - Apr 2009
Video editing (sports, entertainment and news programs) for Gazeta TV.
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Education
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2009 - 2011
Getúlio Vargas Foundation
Master of Business Administration (MBA), Marketing -
2004 - 2008
Federal University of Parana
Social Communication - Advertising, Social Communication
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