Experience

Jaspal Group

• Thailand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Department Sales Manager

  • May 2022 - Present

  Responsible for managing the sales, P&L and operations. Responsible for store opening and closing. Manage stores operations, control relevant store costs and support and implement Merchandise, Marketing & other in-store initiatives. Ensure excellent customer service through the implementation of the brand/company guidelines to enhance the shopping/brand experience. Formulate and implement store strategies and procedures. Ensure effective inventory and transportation management. Review and analyze stocks and sales reports ( OTB, sales thru and stock holding) Manage and support in sales and operations team recruitment & training. Set KPIs for direct reports and conduct performance appraisal. Recommends product lines by identifying new product opportunities Surveying consumer needs and trends, tracking competitors. Show less



Central Marketing Group (CMG)

• Thailand
• Retail
• 400 - 500 Employee

• Senior Brand Manager

  • Aug 2020 - Apr 2022

  To manage P&L to achieve targets Overall responsibility for brand management. To expand business in term of sales & point of sales both online and offline To select product brand for each shop and brand flow set up To do business planning & marketing strategy. To set sales target & incentive To develop and implement sales and distribution plans and activities. To improve business performance. To manage merchandising, buying and inventory management. To co-ordination with principal. To ensure the smooth running of Hush Puppies stores, To keep & maintain international brand concept and shop standardize. Show less



Big C Supercenter Public Company Limited

• Thailand
• Retail
• 700 & Above Employee

• Assistant Vice President

  • Mar 2019 - May 2020

  ● Provide management direction and review the various promotions with buyer team support, in any division, according to methodology ● Lead the overall commercial promotion strategy with input from buyers and Marketing and Communications ● Approve the promotion theme, price point, look and feel of promotion display and to come up with new promotion displays every 14 days ● Propose to Marketing and Communications the annual theme and mechanics for promotions (e.g. number of pages, types of promotion) ● Responsible for regularly monitoring competitor promotional activities, highlighting opportunities and risks, and propose improvement of promotional plans to customers ● Oversee key process improvement projects identified by VP, Merchandise – Range, Space, Display (e.g. with Merchandising, Marketing and Communications or within the Division) and monitor key milestones ● Evaluate all media types along with promotion in store, to see if targets set for the division have been met, and to inform SVP, Merchandise – Range, Space, Display about any issues that arise ● Maintain knowledge of current industry best practices in trade planning and promotions including identification, assessment, and implementation of best in class technology and infrastructure to support the business in the mid to long term Show less



Sunglass Hut

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Brand Manager

  • Aug 2015 - Feb 2019

  • Overall responsibility for total operations & brand management. • To expand business in term of sales & point of sales. • To negotiate for point of sales and margin with customers( department store and landlord) • To select eyewear brand for each shop and brand flow set up (Facing, brands mixed) • To do business planning & marketing strategy. • To set sales target & incentive • To develop and implement sales and distribution plans and activities. • To improve business performance. • To manage merchandising, buying and inventory management. • To recruit and management sales team & support team. • To plan sales promotion. • To co-ordination with principal. • To ensure the smooth running of sunglass hut stores, • To keep & maintain international brand concept and shop standardize. Show less



Central Marketing Group (CMG)

• Thailand
• Retail
• 400 - 500 Employee

• Brand Manager / Merchandising Manager

  • Feb 2013 - Jul 2015

  Brand Manager– CMG Eyewear, Kurt Geiger & Ash brands (British & Italian’s Leading Fashion Brand) Job Description: • Overall responsibility for total operations & brand management. • To expand business in term of sales & point of sales. • To negotiate for point of sales and margin with customers( department store and landlord) • To control shop fit-out. • To do business planning & marketing strategy. • To set sales target & incentive • To develop and implement sales and distribution plans and activities. • To improve business performance. • To manage merchandising, buying and inventory management. • To set retail price. • To recruit and management sales team & support team. • To plan sales promotion. • To co-ordination with principal. • To ensure the smooth running of boutique, • To keep & maintain international brand concept and shop standardize. Merchandising Manager – Maison Martin Margiela, MM6, Jil Sander, Jil Sander Navy, Isabel Marant, MCQ, A.P.C., Roberto Cavalli, Just Cavalli (Luxury brands) Job Description: • Overall responsibility for total buying and merchandising part, budget & inventory management, OTB planning • To be responsible for seasonal purchasing plan.(Budget, Purchasing plan, Allocation plan) • To select the product. • To handle setting import brand price and product code. • To summarize product collection to visual merchandising team and shop operation team(product training). • To follow the products for using as schedule plan. • Grouping and launching the product to store. • To monitor sale through (best seller & slow mover product). • To mark down slow mover product and also end of seasons sale. • To report directly to fashion house & CMG vice president. Show less



King Power

• Thailand
• Retail
• 400 - 500 Employee

• Senior buyer

  • Apr 2010 - Mar 2013

  Senior Buyer- Sunglasses • To handle setting monthly and yearly sales target. • To select suppliers and supplier evaluation. • To negotiate price and credit term with suppliers. • To manage purchasing budget. • To be responsible for seasonal purchasing plan.(Budget, Purchasing plan, Allocation plan) • To select the product. • To handle setting import brand price. • To summarize product collection to visual merchandising team and shop operation team. • To follow the products for using as schedule plan. • Grouping and launching the product to store. • To monitor sale through (best seller & slow mover product). • To analyse product launching and report monthly to management. • To mark down slow mover product and also end of seasons sale. • To handle all tasks as relate sunglasses department. • To be responsible for Renovation and opened new sunglasses shop. ( Searching and testing new brands for increasing Sales Volume, Dividing Floor for each selected brand and setting Sales area, Specifying the furniture for the King Power Concept) Senior Buyer– Chanel, Alfred Dunhill and Armani Jeans brands • To handle setting monthly and yearly sales target. • To manage purchasing budget. • To be responsible for seasonal purchasing plan.(Budget, Purchasing plan, Allocation plan) • To select the product. • To handle setting import brand price. • To summarize product collection to visual merchandising team and shop operation team. • To follow the products for using as schedule plan. • Grouping and launching the product to store. • To monitor sale through (best seller & slow mover product). • To analyse product launching and report monthly to management. • To mark down slow mover product and also end of seasons sale. • To report directly to fashion house. • To handle all tasks as relate to Chanel Alfred Dunhill and Armani Jeans. • To be responsible for Renovation and opened new Chanel Boutique. (Specifying the furniture for the airport, king power and fashion house Concept Show less



LME

• Thailand
• Retail Apparel and Fashion
• 100 - 200 Employee

• Buyer

  • Feb 2007 - Mar 2010

  Buyer– FOX ( Israel ’s Leading Fashion Brand) Job Description: • To manage budget for Fox brands. • To be responsible for seasonal purchasing plan.(Budget, Purchasing plan, Allocation plan) • To select the product. • To handle setting import brand price and product code. • To summarize product collection to management. • Grouping and launching the product to Fox store. • To monitor sale through (best seller & slow mover product). • To analyse product launching and report monthly to management. • To mark down slow mover product and also end of seasons sale. • To make monthly brand meeting report to management. • To report directly to Brand Manager. • To handle all tasks as Brand Manager assigned. Show less



Isetan (Thailand)​ Co., ltd

• Central World Plaza, 4/1-4/2 Rajdamri Road, Pathumwan, Bangkok 10330, Thailand.

• Merchandising Executive

  • May 2005 - Apr 2006

  Executive Merchandiser; Men’s Wear Division Overall responsibility for: • Responsible for buying and merchandising management in men’s wear division (men’s wear, men’s accessories, shoes and bags, luggage and concept shop(I.D. ALEX, Louis & Clark, spring field) • Managed more than 60 personnel and supervisor in division. • To select and to present the new brands to company's Managers for selling consideration. (Brand : Mandarina duck, Bally and Replay) • Ability to achieve targets such sales target and profit target. • Directed all marketing, advertising, merchandising operations and campaigns. • Performed and planned merchandising, marketing strategies, budgeting and presentation. • Designed and implemented promotion plan, monthly plans, seasonal merchandising plans and yearly plans. • Created innovative merchandise displays and promoted in store special and events. • Supervised and directed inventory movement and stock rotation. • Oversaw all floor activities, including displays, point of sales, general retail operation. • Continually educate staff on key products and current customer trends. • To be responsible for Renovation ( Searching and testing new brands for increasing Sales Volume, Dividing Floor for each selected brand and setting Sales area, Specifying the furniture for the Isetan Concept) Show less



Thai Wacoal Public Company Limited

• Thailand
• Retail Apparel and Fashion
• 1 - 100 Employee

• Purchasing

  • May 2002 - Apr 2005

  Component Purchasing Section; Foundation Division Overall responsibility for: • Purchasing raw material. • To control order and balance stock. • To distribute raw material to subsidiaries of company. • To negotiate price and credit term with suppliers. • To select suppliers. • To follow the supply for using as schedule plan. • To prepare the purchasing plan. • To co-ordinate with Merchandisers of subsidiaries of company. • To offer and to present the raw material to company's Designers. Show less