Founder

• Aug 2016 - Present

I am dedicated to helping purpose-driven leaders live their potential.My clients come to me when they are:✅ Feeling STUCK in their career and need that POP✅ Current role feels BLAH✅ At a loss on how to lead others powerfully✅ In conflict with their teamThey typically have already tried the following and it just doesn’t work:❌ Making their own plan to turns things around❌ Focusing on personal life vs. fixing job dissatisfactions❌ Researching online, reading books, or asking friends for advice❌ Letting their teammates know they are upset In 3 months or less, my clients celebrate the following:🔥 Feeling a lot of personal growth after some serious wins🔥 Fixing their current role issues, finding a new role/company, or starting their own business🔥 Leading powerfully with their own style and really feeling in their own skin🔥 Clearing conflict, establishing trust and building productivity with their teamI’ve been through all of these obstacles and wins myself, and it lights me up when I get to help others with the same challenges. Before coaching I spent 15 years climbing the ladder from analyst to CMO across both giant multinational companies and smaller entrepreneurial ventures. I’ve led $60MM budgets for $500M brands at Kraft Foods and I have helped a $25M brand turnaround and exit. I also lost my passion and became depressed and lost along the way. Now I live a life that I love and I know what it takes to succeed in a way that also feels good. I’ve helped so many leaders go from confusion and conflict to finding their way and being their best self. My clients have found new career paths, delivered stronger and more confident leadership, and built high performing teams.I’m a certified coach (CPCC) and yoga teacher, a qi gong and breath-work instructor, and have been featured in GQ and the New York TimesFeel free to direct message me if you would like to set time to meet and explore if we are a fit.

Leader

• Oct 2018 - Present

Venwise is an exclusive knowledge sharing resource where C-suite leaders in high growth companies connect to find support, information, and advice to make better decisions. Our Members are founders and senior executives in post series A venture-backed startups through post IPO companies.As a Leader my role is to facilitate an open and real environment amongst a group of 6-8 C-suite executives, who grow into each others closest allies and confidants over the life of the pod. Venwise is an exclusive knowledge sharing resource where C-suite leaders in high growth companies connect to find support, information, and advice to make better decisions. Our Members are founders and senior executives in post series A venture-backed startups through post IPO companies.As a Leader my role is to facilitate an open and real environment amongst a group of 6-8 C-suite executives, who grow into each others closest allies and confidants over the life of the pod.

Founding Member

• Oct 2016 - Present

Chief Marketing Officer

• Oct 2015 - Jul 2016

Helped lead total transformation as CMO and CEO advisor in effort taking $100MM family trucking and brokerage company from being product and profit-centric to being a purpose and mission driven voice for change in the industry. Solution entailed all new branding including new positioning, product, website, blog and email campaign, PR, strategic charitable cause as well as new strategic initiatives including CRM, margin enhancement, culture and values, HR re-organization, Agile Sprint planning, and operations optimization.

Chief Marketing Officer

• Jun 2015 - Feb 2016

Helped lead best-seller book launch of wellness company as CMO and CEO advisor in effort to take the brand to the next level of exposure and success. Exposure included TV segment on Dr. OZ, front page of Marie Claire, Oprah.com feature, online video classes with MindBodyGreen and YogaVibes(#1 online yoga class provider), Grammy award winning celebrity tweets, major city events with Athleta, and much more. Helped lead best-seller book launch of wellness company as CMO and CEO advisor in effort to take the brand to the next level of exposure and success. Exposure included TV segment on Dr. OZ, front page of Marie Claire, Oprah.com feature, online video classes with MindBodyGreen and YogaVibes(#1 online yoga class provider), Grammy award winning celebrity tweets, major city events with Athleta, and much more.

Portfolio Strategy and Planning

• Sep 2013 - Aug 2014

Responsible for sales strategy and Dannon integration of newly acquired, mission-driven Stonyfield Organic Yogurt and YoCrunch Yogurt companies. Strategic development of top-down sales plan and field sell story, including 4P’s (Product Assortment, Promotional Merchandising, Pricing, Shelf Placement), Innovation Pipeline, and Marketing Plan. Responsible for sales strategy and Dannon integration of newly acquired, mission-driven Stonyfield Organic Yogurt and YoCrunch Yogurt companies. Strategic development of top-down sales plan and field sell story, including 4P’s (Product Assortment, Promotional Merchandising, Pricing, Shelf Placement), Innovation Pipeline, and Marketing Plan.

Marketing Director

• Jan 2012 - Jun 2013

Now acquired by Mars Foods.As marketing team leader, helped lead transformation from sales-centric, antiquated Indian brand to consumer-forward, contemporary Pan-Asian brand. Solution included new contemporary look and feel, new brand architecture, extension into Asian entrees and Organic rices, new products and sku rationalization, and first-ever digital and field marketing platforms. Now acquired by Mars Foods.As marketing team leader, helped lead transformation from sales-centric, antiquated Indian brand to consumer-forward, contemporary Pan-Asian brand. Solution included new contemporary look and feel, new brand architecture, extension into Asian entrees and Organic rices, new products and sku rationalization, and first-ever digital and field marketing platforms.

Brand Manager - Coffee and Refreshment Beverages

• Sep 2006 - Jan 2012

Led large and small established brands across existing and emerging categories within Coffee and Refreshment Beverages. Accountable for creating and delivering short and long term strategic and financial plans. Full spectrum of business ownership including cross-functional and agency team leadership, P&L ownership, innovation and commercialization, consumer communication strategy and development, media planning, consumer and trade promotion, consumer and category insights, volume forecasting, inventory management, and cost enablers. • Launched new business venture with Soda Stream to extend relevance and channel reach of iconic brands. Negotiated profit model 5x industry standard • Selected by senior management to facilitate building new Marketing function strategy to turn around challenged employee engagement per Gallup survey results • Re-ignited Country Time Lemonade with first new flavor in 15yrs, first-ever digital marketing campaign, and price increase• Reversed negative monthly sales of Crystal Light through new print and digital creative and media mix spend shift. Received “Values in Action” award for delivery of first-ever sole brand sponsorship of People Magazine. Led first-ever Hispanic TV campaign with Univision program integration. Co-created new product with Club retail buyer • Developed strategy from positioning through go-to-market plan to rebrand GFI trademark to Maxwell House International Café • Led launch of new single-serve platform from concept to execution and won “Above and Beyond Call of Duty Award”

PUR Brand Consultant

• Mar 2005 - May 2005

Created an approved strategy to build equity and drive sales by leveraging corporate philanthropy platform Created an approved strategy to build equity and drive sales by leveraging corporate philanthropy platform

Consultant

• Aug 2000 - May 2004

• Led global cross-functional team of 30 at Goldman Sachs to launch new process to better leverage customer collateral and increase profits • Designed new product development process for national bank to reduce time to market by 40%• Led cross-functional team to create marketing promotions processes and policies for brand transformation of US’s largest independent US video and music retailer • Fielded and analyzed customer and employee survey data to recommend an approved strategy for improved customer relations and 25% decreased time-to-market for aerospace and defense portal • Managed eight project leaders to maintain alignment with schedule and budget of insurance provider's $200MM e-commerce initiative • Received award for extraordinary client service

Consultant

• Aug 2000 - May 2004

• Led global cross-functional team of 30 at Goldman Sachs to launch new process to better leverage customer collateral and increase profits • Designed new product development process for national bank to reduce time to market by 40%• Led cross-functional team to create marketing promotions processes and policies for brand transformation of US’s largest independent US video and music retailer • Fielded and analyzed customer and employee survey data to recommend an approved strategy for improved customer relations and 25% decreased time-to-market for aerospace and defense portal • Managed eight project leaders to maintain alignment with schedule and budget of insurance provider's $200MM e-commerce initiative • Received award for extraordinary client service