Nathan MacDonald, MS
Manager of Communications and Public Affairs at City of Lynnwood- Claim this Profile
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Bio
Experience
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City of Lynnwood
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United States
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Government Administration
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100 - 200 Employee
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Manager of Communications and Public Affairs
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Oct 2022 - Present
Lynnwood, Washington, United States
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Seattle City Light
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United States
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Utilities
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700 & Above Employee
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Senior Public Relations Specialist
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Aug 2017 - Oct 2022
Seattle, Wash.
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Edmonds College
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United States
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Higher Education
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700 & Above Employee
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Marketing Manager, College Relations and Advancement
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Aug 2015 - Aug 2017
Lynnwood, Wa •Coordinate and execute quarterly and yearly integrated marketing campaigns to build brand awareness and increase enrollment •Develop engaging digital content for the college’s institutional social media channels •Manage large-scale marketing publication projects from art conception to working with printing vendors •Responsible for a $100,000 marketing budget •Collaborated on the development and implementation of the college’s new logos and brand guidelines •Organize and… Show more •Coordinate and execute quarterly and yearly integrated marketing campaigns to build brand awareness and increase enrollment •Develop engaging digital content for the college’s institutional social media channels •Manage large-scale marketing publication projects from art conception to working with printing vendors •Responsible for a $100,000 marketing budget •Collaborated on the development and implementation of the college’s new logos and brand guidelines •Organize and photograph multiple photography shoots for our college’s blog and overall marketing endeavors •Served on multiple committees as a representative of the College Relations and Advancement Office Show less
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Florida State University
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United States
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Higher Education
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700 & Above Employee
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Public Relations & Marketing Coordinator, Center for Leadership & Social Change
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Jun 2013 - Jul 2015
Tallahassee, Florida Area • Directed and implemented the marketing tactics for the Center’s more than 40 programs • Developed a five-year marketing strategy that entailed rebranding, alumni outreach and development • Responsible for a $25,000 marketing budget • Served as the social media coordinator for the Center and serve as the substitute social media content coordinator for the university as needed • Created an in-house marketing agency for the Center
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Media Specialist, Office of Admissions
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Jul 2012 - Jun 2013
Tallahassee, Florida Area •Edited and created content for publications directed towards prospective students •Developed social media campaigns for the FSU Admissions Facebook page, along with revitalizing the FSU Visitor Center social media initiatives •Served as a liaison between the University and advertising agencies and printing services •Coordinated multiple photo shoots with local professional photographers
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Information Assistant and Writer, University Communications
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Jun 2011 - Jul 2012
Tallahassee, Florida Area • Managed social media content for the official FSU Facebook and Twitter site • Wrote news releases and media advisories for various events • Implemented an integrated social media strategy to promote the FSU brand • Created monthly media reports that are distributed to the executives of FSU
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Florida Department of Agriculture and Consumer Services
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United States
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Government Administration
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700 & Above Employee
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Communications Intern
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Jan 2011 - Apr 2011
Tallahassee, Florida • Gathered and disseminated daily news clippings to the Florida government intranet • Composed articles as Adam Putnam, the Commissioner of the Department of Agriculture and Consumer Services • Created weekly reports that highlighted social media activity • Optimized social media followers for the Commissioner • Edited and created content for a weekly newsletter that covered the Department • Reported directly to the Deputy Press Secretary
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Zachry+
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Research Associate
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Sep 2008 - Jul 2010
Abilene, Texas • Conducted marketing research calls through out the United States and Canada •Gathered customer satisfaction data for companies such as the aviation parts distributor Aviall and an eyeglass manufacturer Essilor •Consulted on the production of surveys used for the agency •Edited content of the final reports that are presented to the clients •Gathered and quantified data for a business directory for the Texas Association of Energy Producers
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Sales Representative
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Sep 2009 - Jan 2010
After working for Zachry Publications collecting data and selling endorsements for the directory of the Texas Associations of Energy Producers, I was then recommended by the COO to sell advertising space for the Permian Basin Oil & Gas Magazine, the official magazine of the Permian Basin Petroleum Association. Our territory covers West Texas and Eastern New Mexico. The magazine's circulation is approaching 4,000 and is growing steadily.
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Public Relations Intern
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May 2008 - Aug 2008
For my degree-required internship, I had the pleasure to intern under the Public Relations Director at Big Brothers Big Sisters of Abilene. My responsibilities included handling fund raising and gift receiving for a major charitable fund raising event and researching the available opportunities for social networking within the local Big Brothers Big Sisters branch.
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Education
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Florida State University
M.S., Integrated Marketing Communications -
Abilene Christian University
B.S., Integrated Marketing Communications