Experience

Young Master Brewery

• Beverage Manufacturing
• 1 - 100 Employee

• General Manager

  • Mar 2023 - Present



Self-employed

• Hong Kong SAR

• Independent Consultant

  • Jun 2022 - Feb 2023

  Consulting and advising beverage companies on market entry and growth projects in Asia (Hong Kong and Cambodia) Consulting and advising beverage companies on market entry and growth projects in Asia (Hong Kong and Cambodia)



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Managing Director Vietnam

  • Oct 2019 - Jun 2022

  Leading the business operation in Vietnam, one of the largest global beer markets, with 850 full time employees and a local production facility.Key deliverables include:1. Built a 3 year turnaround strategy for the company2. Drove company turnaround with consistent underlying top and bottom line growth 3. Delivered market share improvement in all sales regions and channels4. Launched 3 premium brands and established a strong footprint in the premium product segment5. Spearheaded white space expansion into key cities including Ho Chi Minh City and Hanoi6. Increased the active customer base by 25%- highest level ever7. Grew employee engagement and satisfaction to the second highest in the APAC region Show less

• Asia Commercial Project Director

  • Oct 2018 - Oct 2019

  Commercial integration lead for the new Carlsberg acquisition in CambodiaProject lead for premium brand and channel expansion in India focusing on modern on tradeSales and Route to Market excellence project director for Carlsberg in Vietnam

• Deputy Managing Director and Commercial Director

  • Aug 2015 - Sep 2018

  -Leading the sales, channel marketing, brand promoter and van sales teams at Lao Brewery Company (Carlsberg Group company)-P & L responsible for multi category portfolio (beer, Pepsi co portfolio and water)-Reporting to local CEO

• Sales Development Director Asia & Africa

  • Dec 2012 - Aug 2015

  -Tailor and rollout Value/ Revenue Management in Asia -Design and lead Asia Sales Force and Distributor Management excellence-Reporting to Asia Commercial VP-Key markets (Asia & Africa)- China, Vietnam, Malaysia, India, Laos and Malawi

• Category Development Manager

  • Sep 2011 - Dec 2012

  -Develop category growth strategies with large modern trade banners in France-Drive joint business planning creation and manage ongoing execution of key channel strategies-Negotiate major category initiative implementation with category buyers

• Senior Sales Development Manager

  • Mar 2008 - Aug 2011

  -Creation and deployment of Carlsberg capability programs for Channel Marketing and Category Management in 25 markets including Switzerland, Malaysia and Russia with >250 Delegates-Development (with Mckinsey) and implementation of Field Sales and Telesales Excellence project in 9 markets including UK, Russia and Sweden-Preparation and delivery of board level sales development strategic presentations

• Wines and Spirits Manager

  • Jun 2006 - Mar 2008

  -Present large new business bids, oversee key account wines and spirits negotiations and run annual customer wine launch-Manage monthly performance tracking vs budget and drive corrective action planning-Conduct field sales training and in-the-field coaching

• On trade Sales Manager

  • Oct 2004 - Jun 2006

  P & L responsibility for London On trade accounts including premiership football clubs, hotel chains and night life venues