Experience

Lumina Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • Feb 2023 - Present

• Vice President

  • Mar 2021 - Feb 2023



Brands2Life

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Director

  • May 2019 - Apr 2020

  • Managed budgets and communications strategies for clients such as: La French Tech (French Government), IoT World, TU Automotive, Vuealta (BI, Connected Planning), Morphio (MarTech, AI) and Snips (AI Voice Recognition)• Developed, managed and successfully pitched new business proposals for domestic and international clients • Acted as the final editor and approver of client-facing materials including, bylines, blog posts, QBRs, campaign strategies, press releases, social content, etc. • Engaged with press to build relationships and secure top-tier coverage with outlets such as VentureBeat, Forbes, and CBS• Was the direct manager of four people Show less

• Senior Account Supervisor

  • Nov 2018 - May 2019



BOCA Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • May 2017 - Oct 2018

  - Manages staffing, budgets and overall strategy for clients such as: Cohesity, Ingram Micro Novu Health, Berkeley Lights, Phenom People, Jitterbit and Birst. - Has secured high tier coverage for disruptive startups in outlets including but not limited to: Forbes, ABC, Huffington Post and TechCrunch - Direct manager of Jr. Staff, responsible for their career development and skill advancement - Manages staffing, budgets and overall strategy for clients such as: Cohesity, Ingram Micro Novu Health, Berkeley Lights, Phenom People, Jitterbit and Birst. - Has secured high tier coverage for disruptive startups in outlets including but not limited to: Forbes, ABC, Huffington Post and TechCrunch - Direct manager of Jr. Staff, responsible for their career development and skill advancement



Cohn & Wolfe

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive

  • Sep 2016 - May 2017

  - Collaborated with C&W offices across the country to develop and implement communications programs for clients including: 20th Century Fox, Chevron, Panasonic, HERE and Carbon - Led and managed media relations efforts for HERE, Chevron’s Lube Matters Blog and Panasonic’s mobility sector social media accounts - Selected as a C&W representative for Cannes Young Lion Competition - Collaborated with C&W offices across the country to develop and implement communications programs for clients including: 20th Century Fox, Chevron, Panasonic, HERE and Carbon - Led and managed media relations efforts for HERE, Chevron’s Lube Matters Blog and Panasonic’s mobility sector social media accounts - Selected as a C&W representative for Cannes Young Lion Competition



MSL (Global)

• France
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Mar 2015 - Jun 2016

  - Collaborate with MSL offices across the country to develop and implement public relations strategies for clients including: Deloitte, Cisco, General Motors, Blue Coat, Cyphort, Identiv, FirstRain, Hax, NetBase and Octo Consulting - Act as a day-to-day client contact and ensure the timely delivery of services - Develop and write pitch angles, targeted media lists and secured coverage for clients in broadcast and print media including but not limited to: ABC, Forbes, Washington Post, Reuters, LA Times, CBS, Washington Times, GCN, The Verge, SF Chronicle, Ars Technica - Function as the main point of client contact and team lead in assigning media targets, developing pitch angles and delivering client ready documents - Content creation of technical and in-depth press releases, bylines and blog posts; positioning clients from an array of verticals as thought leaders in their space Show less



Sage Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • May 2014 - Mar 2015

  - Collaborated with the East Coast office (based in McLean, VA) to execute public relations strategies for clients including Hitachi Data Systems Federal, the Centers for Medicare and Medicaid, Shocase (an up and coming start-up), the S&R Foundation and the Halcyon Incubator - Researched and created targeted media lists via Cision; pitched and secured coverage for clients in publications including The Federal Times, Government Computer News, Next Gov, Federal Computer Week, Atlantic Media and InformationWeek - Prepared briefing materials and work directly with clients to schedule, prep for and follow up on interviews with media - Developed and managed content on various social media platforms, including Facebook, Twitter and LinkedIn; such as @HDSFederal, @HalcyonIncubate and @SandRFoundation, leveraging industry tools including Nuvi, Sprouts Social and Hootsuite Show less



Passantino Andersen Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Specialist

  • May 2013 - May 2014

  - Developed and implemented advertising campaigns and social media programs for clients including Walmart, Aqua Helio and Lancaster School District. - Helped manage election campaigns in Apple Valley for Walmart - Generated and managed local newspaper and TV coverage for various area school districts - Wrote speeches and planned relevant client events and ceremonies, including ribbon-cuttings and press conferences - Developed and implemented advertising campaigns and social media programs for clients including Walmart, Aqua Helio and Lancaster School District. - Helped manage election campaigns in Apple Valley for Walmart - Generated and managed local newspaper and TV coverage for various area school districts - Wrote speeches and planned relevant client events and ceremonies, including ribbon-cuttings and press conferences



C&M Sales

• Palmdale, CA

• Sales Installer and Part Owner

  • Feb 2010 - May 2014

  C&M Sales is a family owned business that deals primarily in high end home theater. The company carries prestigious brands such as Bowers and Wilkins, KEF, AudioQuest and several others. We have been among the nation’s top sellers of said products and are highly regarded in the industry. - Sales of home theater equipment and Account Management - Advertising and Public Relations strategy development C&M Sales is a family owned business that deals primarily in high end home theater. The company carries prestigious brands such as Bowers and Wilkins, KEF, AudioQuest and several others. We have been among the nation’s top sellers of said products and are highly regarded in the industry. - Sales of home theater equipment and Account Management - Advertising and Public Relations strategy development



California State University, Northridge

• United States
• Higher Education
• 700 & Above Employee

• Vivarium Lab Assistant Manager

  • Aug 2011 - Mar 2013

  Vivarium lab Assistant Manager I worked to manage and maintain a lab environment for important lab research into the areas of Alzheimer’s treatment, Stem cell application and various other ventures. Some Duties included: - Staff Management and Leadership (scheduling, task assignment, new employee training.) Vivarium lab Assistant Manager I worked to manage and maintain a lab environment for important lab research into the areas of Alzheimer’s treatment, Stem cell application and various other ventures. Some Duties included: - Staff Management and Leadership (scheduling, task assignment, new employee training.)