Nathan Erasmus
Head of Customer Success: Africa at Interplay Africa- Claim this Profile
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Bio
Hassan Adam
I approached Nathan 3 years ago as the financial services industry was constantly changing due to regulatory changes. This caused us to approach doing business, differently. He was very detail-oriented with his expertise in branding, marketing and business development consulting coming highly recommended. He pointed out creative ways in which we could redefine our processes and our service model, automating many aspects and customising others. This allowed us more time to engage with, and add more value to, our clients while growing our revenue stream. Nathan’s fresh take on business development was the aspect that we most enjoyed and appreciated. He fully immersed himself in our business operations and was able to guide us to make key paradigm shifts in order for us to become more productive and streamlined. I found the experience with Nathan highly educational and truly rewarding. I would definitely recommend Nathan to people who wish to either transform their businesses, turn their businesses into more profitable entities, new businesses wishing to be guided in getting the necessary processes in place in order to grow profitably and businesses wishing to brand or rebrand themselves.
Hassan Adam
I approached Nathan 3 years ago as the financial services industry was constantly changing due to regulatory changes. This caused us to approach doing business, differently. He was very detail-oriented with his expertise in branding, marketing and business development consulting coming highly recommended. He pointed out creative ways in which we could redefine our processes and our service model, automating many aspects and customising others. This allowed us more time to engage with, and add more value to, our clients while growing our revenue stream. Nathan’s fresh take on business development was the aspect that we most enjoyed and appreciated. He fully immersed himself in our business operations and was able to guide us to make key paradigm shifts in order for us to become more productive and streamlined. I found the experience with Nathan highly educational and truly rewarding. I would definitely recommend Nathan to people who wish to either transform their businesses, turn their businesses into more profitable entities, new businesses wishing to be guided in getting the necessary processes in place in order to grow profitably and businesses wishing to brand or rebrand themselves.
Hassan Adam
I approached Nathan 3 years ago as the financial services industry was constantly changing due to regulatory changes. This caused us to approach doing business, differently. He was very detail-oriented with his expertise in branding, marketing and business development consulting coming highly recommended. He pointed out creative ways in which we could redefine our processes and our service model, automating many aspects and customising others. This allowed us more time to engage with, and add more value to, our clients while growing our revenue stream. Nathan’s fresh take on business development was the aspect that we most enjoyed and appreciated. He fully immersed himself in our business operations and was able to guide us to make key paradigm shifts in order for us to become more productive and streamlined. I found the experience with Nathan highly educational and truly rewarding. I would definitely recommend Nathan to people who wish to either transform their businesses, turn their businesses into more profitable entities, new businesses wishing to be guided in getting the necessary processes in place in order to grow profitably and businesses wishing to brand or rebrand themselves.
Hassan Adam
I approached Nathan 3 years ago as the financial services industry was constantly changing due to regulatory changes. This caused us to approach doing business, differently. He was very detail-oriented with his expertise in branding, marketing and business development consulting coming highly recommended. He pointed out creative ways in which we could redefine our processes and our service model, automating many aspects and customising others. This allowed us more time to engage with, and add more value to, our clients while growing our revenue stream. Nathan’s fresh take on business development was the aspect that we most enjoyed and appreciated. He fully immersed himself in our business operations and was able to guide us to make key paradigm shifts in order for us to become more productive and streamlined. I found the experience with Nathan highly educational and truly rewarding. I would definitely recommend Nathan to people who wish to either transform their businesses, turn their businesses into more profitable entities, new businesses wishing to be guided in getting the necessary processes in place in order to grow profitably and businesses wishing to brand or rebrand themselves.
Experience
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Interplay Africa
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South Africa
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Education
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1 - 100 Employee
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Head of Customer Success: Africa
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Nov 2021 - Present
Founded in 2016, Interplay Learning Inc. USA, is the leading global provider of online and VR training for the essential skilled trades. As a first on the African continent, Interplay Africa initially launched in South Africa in 2022 and rapidly expanding into other countries on the continent. My role is to build the Customer Success division and ensure the SkillMill Africa training platform content aligns with the local South African and African market requirements. I head a team of specialists and account managers that ensures that we provide the right customised training solutions to meet each country and clients objectives. We train and support Customer Success teams in each country, to successfully implement our Online, On-demand with Virtual Reality Artisan training programmes. Show less
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Self-employed
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Cape Town, Western Cape, South Africa
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Independent Business Consultant
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Oct 2020 - Oct 2021
General Management Consultant (October 2020 - February 2021) – Appointed on a short-term contract as the General Manager of Production, to develop and implement efficiency measures in a highly technology-driven digital printing company. Project Manager @InterplayLearning SA - Strategise, plan and co-ordinate all resources to bring a global-first Virtual and Artificial Intelligence Artisan Training software programme (SaaS) to the African Continent. Structure and manage all stakeholders. Interplaylearning.com Show less
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Traction Consulting Pty Ltd
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Cape Town Area, South Africa
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Senior Project Lead
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Oct 2019 - Aug 2020
I provide strategic direction and manage the development and communication team on the Jump Digital Business Support Platform project. Jump is an App owned by the Western Cape Government, which aims to provide entrepreneurs with access to the virtual and on-the-ground SME support ecosystem. I also create and manage the digital real estate; for Government and strategic corporate partners to collaborate and provide solutions and opportunities for entrepreneurs to adopt digital in their businesses. I provide strategic direction and manage the development and communication team on the Jump Digital Business Support Platform project. Jump is an App owned by the Western Cape Government, which aims to provide entrepreneurs with access to the virtual and on-the-ground SME support ecosystem. I also create and manage the digital real estate; for Government and strategic corporate partners to collaborate and provide solutions and opportunities for entrepreneurs to adopt digital in their businesses.
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Deputy Director: Connected Business
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Jul 2017 - Sep 2019
To create an enabling environment for Small, Medium to Micro Enterprises to be able to adopt digital in their businesses – in order to respond competitively to the opportunities presented by the 4th Industrial revolution. Creating, driving and managing projects through innovation and stakeholder collaborations, through a whole of the economy approach. Project Management, Implementation and Strategic Support. To create an enabling environment for Small, Medium to Micro Enterprises to be able to adopt digital in their businesses – in order to respond competitively to the opportunities presented by the 4th Industrial revolution. Creating, driving and managing projects through innovation and stakeholder collaborations, through a whole of the economy approach. Project Management, Implementation and Strategic Support.
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Exclusive Business Furniture & Telfa Engineering
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Blackheath, Cape Town
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Acting Managing Director
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Aug 2016 - Jul 2017
Business Turnaround with complete Management Control Business Turnaround with complete Management Control
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Independent Consultant
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Cape Town Area, South Africa
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Business, Brand Engineer & Coach
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Jul 2012 - Jun 2017
Consultation for various businesses (3-12 month contracts) including financial services, manufacturing, glass bottle recycling, financial services, legal services, smme development and wine production. Amongst others my experience include: Manufacturing - Management consultant with the opportunity to turnaround two factories through Optimal productivity planning, HR management, Union negotiations, Financial restructuring, Marketing and shareholders paradigm facilitation Financial Services Industry – Organisational analysis, brand positioning strategy. Implemented a fresh financial services brand - with formation of three service divisions. Advisory, Business Development and Coaching for various Independent Financial Advisors (incl. Practice management, Compliance, FAIS, RDR, Succession planning, CRM, Sale and brand building) Paint Industry Client – Developed an Optimal Business Performance Plan. Implementation was then mainly concentrated to ensuring optimal sales performance and advisory services to other areas of business. National Legal Industry Association – Advising the organisation in terms of industry positioning and maximizing its public role. Develop brand, media and marketing structures and ensure implementation. Printing Industry – Developed Brand, Marketing and Industry growth strategy and implementation plan for reposition as Cross-Media Communications service provider. Worked with CEO to ensure implementation across group of companies. Organisational Development - Consulted and developed an organisational strategy for a business association. Included; Board of directors structures and governance, operational structure and implementation plan, optimise internal operations, report to and advising board of directors, brand and marketing strategy and membership communications plan. Show less
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WECBOF
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Non-profit Organizations
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1 - 100 Employee
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Acting Chief Executive Officer
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May 2015 - Jan 2016
The Western Cape Business Opportunities Forum (WECBOF), founded in 1995, is a member-based organisation. We empower black businesses in the Western Cape with the relevant information, training and network to start and grow their businesses. Even after more than 20 years of democracy, black businesses in South Africa still face the unenviable task of overcoming the legacies of the apartheid system. So many initiatives are set to redress the inequities, however changing a life-long restricted heritage to be in line with the increasingly competitive capitalist global economy, can take many more decades. Wecbof is a voice, a resourceful network and a home for entrepreneurs, corporates and government to meet – in an effort to build a better and visionary economy. www.wecbof.org.za Show less
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Bluebuoy Creative Communications
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Cape Town, Polokwane
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Managing Director
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2000 - 2013
Co-founded the company as a graphic design agency with only 3 employees. Company grew to +-16 medium to senior level employees, offering through-the-line advertising services and publishing. Started off as a senior designer supported by a production-orientated business partner. As an entrepreneur and key driver of the business, I developed in all areas of the business, including financial management, HR, client liaison and business systems. With the inclusion of a new partner in 2003 - bringing along strategic marketing expertise, the company could offer a higher level of creative and strategic services. Opened up two additional offices in Polokwane and Joburg to service group of companies. Highlights: Created and developed packaging & trade campaigns for Wella SA; Awarded Proudly South African account away from two top advertising agencies (2005-6). Won tender to co-start the then pilot project: National Responsible Gambling programme (2002-2008). Awarded the rights for 6 years to develop and publish the Cape Town Routes Unlimited Official Travel Trade Guide of Cape Town and the Western Cape (2003-2008) and Awarded the Branding of the Mangaung Metropolitan Municipality (2005-2006). Show less
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Vector Synergy Africa
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Cape Town
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Director
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2008 - 2012
Formed a holding company to buy into various print & mailing services businesses. Managed group business relationships as well as facilitate key clients relationships. Managed overall customer experience across the various businesses. Ensured group marketing and sales strategy. Facilitated executive negotiations and presentations. Formed a holding company to buy into various print & mailing services businesses. Managed group business relationships as well as facilitate key clients relationships. Managed overall customer experience across the various businesses. Ensured group marketing and sales strategy. Facilitated executive negotiations and presentations.
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BAM-SA Group of Companies
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Cape Town, Joburg, Polokwane
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Group Executive Creative Director
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2006 - 2007
Group Activities: Strategic Marketing, Marketing & Branding Consultation, PR & Communications, Publishing and Advertising Companies: BAM Strategic Marketing (Polokwane, Joburg & Cape Town) Bluebuoy Creative Communications (Polokwane & Cape Town) BAM Publishing (Cape Town) Key Clients: Limpopo Tourism & Parks, Limpopo Business Support Agency (Libsa), Wesgro, Free State Tourism, Cape Town Routes Unlimited, Inseta Proudly South African, City of Polokwane, Waterberg District Municipality Functions: Consolidated all companies under BAM-SA. Relocated to Polokwane, as a base to develop operations in the northern provinces (Limpopo & Gauteng). Employed and trained creative and marketing staff. Implemented office systems. Proposed and pitched for new business. Accounts won was Limpopo Tourism and Parks (marketing and advertising for 3 years), Polokwane 2010 Host City (branding for 3 years), Branding of Waterberg District Municipality. Solidified key client relationships and ensured overall creative & strategic direction. Setup office in Joburg for business expansion into Gauteng, as well as becoming our central head office. Scouted for publishing & media company acquisitions in Gauteng area. Developed new business and employed and trained staff to manage accounts. Status: Resigned as Executive Director and sold off shares. Relocated back to Cape Town Show less
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BAM Strategic Marketing
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Cape Town, Joburg, Polowane, Bloemfontein
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Executive Creative Director
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2002 - 2006
Co-founded the company to introduce a strategic marketing service to our creative accounts. Developed proposals and pitched for new business: Branding of Mangaung Metropolitan Municipality (3yrs), NorthWest Tourism & Park (Cape Town Marketing), Limpopo Business Support Agency (5 years), Inseta (career marketing), Limpopo Tourism & Parks (Marula Festival & Maphungubwe event and marketing). Employed between 10-16 staff to work in collaboration with Bluebuoy Creative. Managed creative outputs for all projects. Travelled to Angola to form a joint venture company with an Angolan creative agency, called BAM Angola. Pitched for new business and co-managed all creative campaigns. Terminated partnership one year later due to post war influences causing difficult business trade conditions. Show less
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Formeset Group of Companies
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Cape Town Area, South Africa
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Graphic Designer
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1997 - 2000
Started in their printing company Initially facilitating all dtp and reproduction. Then I was requested to start and grow a separate graphic design division. Growing to 5 designers; we created the layout and adverting structures for two new community newspapers, design packaging and point of sale material for WellaSA, designed and managed production of the SA Constitution booklet in 11 languages, Dept of Finance Budget publication and many other creative campaigns. I managed the design departments admin, budgets and client liaison. Show less
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Education
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Stellenbosch University/Universiteit Stellenbosch
Post Graduate Diploma in Business Management and Administration, Business Administration and Management, General -
Cape Peninsula University of Technology
Bachelor's degree CUM LAUDE, Graphic Communications -
Cape Peninsula University of Technology
National Diploma, Graphic Design -
Excelsior Senior Secondary
Matric -
IE Business School
Critical Perspectives on Management, Certificate -
University of Pennsylvania - The Wharton School
Certificate, Introduction to Operations Management -
Cape Peninsula University of Technology
Financial Management for business owners