Experience

Art Ignition

• Retail Art Supplies
• 1 - 100 Employee

• Founder & Director

  • Mar 2017 - Present

  Art Ignition is a platform fostering artist development through practical strategies, helpful resources, and a collaborative community. My responsibilities included: ✔ Business Strategy Oversight: Developed and executed the overarching online business strategy aligning with Artignition's vision and goals. ✔ Employee Training: Conducted and facilitated training programs to upskill employees and align their performance with company objectives and the changing digital marketing… Show more Art Ignition is a platform fostering artist development through practical strategies, helpful resources, and a collaborative community. My responsibilities included: ✔ Business Strategy Oversight: Developed and executed the overarching online business strategy aligning with Artignition's vision and goals. ✔ Employee Training: Conducted and facilitated training programs to upskill employees and align their performance with company objectives and the changing digital marketing landscape. ✔ Affiliate Partnership Cultivation: Established and nurtured partnerships with affiliates to expand Artignition's network and reach. ✔ Financial Oversight: Monitored and managed the company's financial aspects, ensuring fiscal health and sustainability. ✔ Strategic Collaboration: Initiated collaborations with relevant industry players and influencer to drive mutual growth and business opportunities. ✔ Market Analysis and Adaptation ✔ Employee Recruitment and Management: ✔ SOP Implementation Show less Art Ignition is a platform fostering artist development through practical strategies, helpful resources, and a collaborative community. My responsibilities included: ✔ Business Strategy Oversight: Developed and executed the overarching online business strategy aligning with Artignition's vision and goals. ✔ Employee Training: Conducted and facilitated training programs to upskill employees and align their performance with company objectives and the changing digital marketing… Show more Art Ignition is a platform fostering artist development through practical strategies, helpful resources, and a collaborative community. My responsibilities included: ✔ Business Strategy Oversight: Developed and executed the overarching online business strategy aligning with Artignition's vision and goals. ✔ Employee Training: Conducted and facilitated training programs to upskill employees and align their performance with company objectives and the changing digital marketing landscape. ✔ Affiliate Partnership Cultivation: Established and nurtured partnerships with affiliates to expand Artignition's network and reach. ✔ Financial Oversight: Monitored and managed the company's financial aspects, ensuring fiscal health and sustainability. ✔ Strategic Collaboration: Initiated collaborations with relevant industry players and influencer to drive mutual growth and business opportunities. ✔ Market Analysis and Adaptation ✔ Employee Recruitment and Management: ✔ SOP Implementation Show less



Diggity Marketing LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & SEO Director

  • Jan 2020 - Jan 2023

  I managed the team that oversaw the online marketing and lead generation for various companies under the Diggity Marketing umbrella. This included The Search Initiative (SEO agency), Authority Builders (link building agency), The Affiliate Lab (SEO course), and numerous other companies we partnered with. My responsibilities included: ✔ End-to-end SEO strategy creation, including on-site SEO, link building, and technical recommendations. ✔ Conducted keyword research and… Show more I managed the team that oversaw the online marketing and lead generation for various companies under the Diggity Marketing umbrella. This included The Search Initiative (SEO agency), Authority Builders (link building agency), The Affiliate Lab (SEO course), and numerous other companies we partnered with. My responsibilities included: ✔ End-to-end SEO strategy creation, including on-site SEO, link building, and technical recommendations. ✔ Conducted keyword research and competitor analysis to identify content gaps, growth opportunities, and long-term SEO strategies. ✔ Managed regular website audits, identifying areas to improve our technical SEO and working with the development team to implement these updates. ✔ Created the off-site SEO strategy and liaised with various vendors and partners to implement the link-building plan. ✔ Expanded, developed, and managed the company’s publishing and editorial team of editors, writers, developers, graphic designers, and operations assistants located across different regions globally. ✔ Ensured we published high-quality guides and case studies that meet user intent and convert users to purchase the various products and services that Diggity Marketing offers. ✔ Developed and maintained Standard Operating Procedures and best practice guides to ensure efficiency and quality across the website. ✔ Analysed data to monitor customer online behaviour, and uncover areas for improvement and conversion rate optimisation. ✔ Coordinate the distribution of email marketing campaigns and automations. ✔ Oversaw the weekly publication, optimization, and promotion of Youtube content resulting in 63,000 new subscribers to our channel. ✔ Successfully created and implemented The Affiliate Labs Global Mastermind event that saw 41 groups made up of 187 SEO professionals participate in a mastermind to grow and develop their online businesses. Show less I managed the team that oversaw the online marketing and lead generation for various companies under the Diggity Marketing umbrella. This included The Search Initiative (SEO agency), Authority Builders (link building agency), The Affiliate Lab (SEO course), and numerous other companies we partnered with. My responsibilities included: ✔ End-to-end SEO strategy creation, including on-site SEO, link building, and technical recommendations. ✔ Conducted keyword research and… Show more I managed the team that oversaw the online marketing and lead generation for various companies under the Diggity Marketing umbrella. This included The Search Initiative (SEO agency), Authority Builders (link building agency), The Affiliate Lab (SEO course), and numerous other companies we partnered with. My responsibilities included: ✔ End-to-end SEO strategy creation, including on-site SEO, link building, and technical recommendations. ✔ Conducted keyword research and competitor analysis to identify content gaps, growth opportunities, and long-term SEO strategies. ✔ Managed regular website audits, identifying areas to improve our technical SEO and working with the development team to implement these updates. ✔ Created the off-site SEO strategy and liaised with various vendors and partners to implement the link-building plan. ✔ Expanded, developed, and managed the company’s publishing and editorial team of editors, writers, developers, graphic designers, and operations assistants located across different regions globally. ✔ Ensured we published high-quality guides and case studies that meet user intent and convert users to purchase the various products and services that Diggity Marketing offers. ✔ Developed and maintained Standard Operating Procedures and best practice guides to ensure efficiency and quality across the website. ✔ Analysed data to monitor customer online behaviour, and uncover areas for improvement and conversion rate optimisation. ✔ Coordinate the distribution of email marketing campaigns and automations. ✔ Oversaw the weekly publication, optimization, and promotion of Youtube content resulting in 63,000 new subscribers to our channel. ✔ Successfully created and implemented The Affiliate Labs Global Mastermind event that saw 41 groups made up of 187 SEO professionals participate in a mastermind to grow and develop their online businesses. Show less



Redback Solutions

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Digital Account Manager

  • Mar 2019 - Oct 2019

  ✔ Development of digital marketing strategy for a variety of different businesses and online markets. ✔ Liaising with developers and designers in the creation of client websites. ✔ Coordinating a team to deliver on commercial targets and KPIs. ✔ Management of a variety of small business & large corporate clients ✔ Search Engine Optimisation ✔ Google & Social Media Advertising ✔ Analytics & Reporting ✔ User behaviour and conversion rate optimisation ✔ Email & Database… Show more ✔ Development of digital marketing strategy for a variety of different businesses and online markets. ✔ Liaising with developers and designers in the creation of client websites. ✔ Coordinating a team to deliver on commercial targets and KPIs. ✔ Management of a variety of small business & large corporate clients ✔ Search Engine Optimisation ✔ Google & Social Media Advertising ✔ Analytics & Reporting ✔ User behaviour and conversion rate optimisation ✔ Email & Database Marketing Show less ✔ Development of digital marketing strategy for a variety of different businesses and online markets. ✔ Liaising with developers and designers in the creation of client websites. ✔ Coordinating a team to deliver on commercial targets and KPIs. ✔ Management of a variety of small business & large corporate clients ✔ Search Engine Optimisation ✔ Google & Social Media Advertising ✔ Analytics & Reporting ✔ User behaviour and conversion rate optimisation ✔ Email & Database… Show more ✔ Development of digital marketing strategy for a variety of different businesses and online markets. ✔ Liaising with developers and designers in the creation of client websites. ✔ Coordinating a team to deliver on commercial targets and KPIs. ✔ Management of a variety of small business & large corporate clients ✔ Search Engine Optimisation ✔ Google & Social Media Advertising ✔ Analytics & Reporting ✔ User behaviour and conversion rate optimisation ✔ Email & Database Marketing Show less



Nathan Hughes

• United States
• Movies, Videos, and Sound

• Digital Marketing Consultant

  • Dec 2015 - Mar 2019

  ✔ Digital Marketing consultation ✔ Built and maintain lead generation websites for service-based businesses ✔ Local search optimization ✔ SEO and digital marketing ✔ Scale and transformed online sales using Google & Facebook Paid Advertising ✔ Research and development ✔ User behavior and conversion rate optimization ✔ Strategy development ✔ Provide exceptional customer service to all clients. ✔ Create and manage reports for clients ✔ Digital Marketing consultation ✔ Built and maintain lead generation websites for service-based businesses ✔ Local search optimization ✔ SEO and digital marketing ✔ Scale and transformed online sales using Google & Facebook Paid Advertising ✔ Research and development ✔ User behavior and conversion rate optimization ✔ Strategy development ✔ Provide exceptional customer service to all clients. ✔ Create and manage reports for clients



Home Loan Experts

• Australia
• Financial Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Nov 2012 - Jan 2014

  ✔ Building and developing the company’s marketing team. ✔ Coached and mentored marketing staff to be an effective and high performing team. ✔ Management of an in office and international team. ✔ Oversaw the online rebranding of the company including website redesign. ✔ Directed the creation of animated assets for the company's YouTube and Vimeo channels. ✔ Increase online visits by 70,000 a month in 6 months in 2013. ✔ SEO and digital marketing professional.

• Online Content Manager

  • Sep 2012 - Nov 2012

  ✔ Add to creative and strategic ideas to build trust and integrity with customers through our online marketing initiatives. ✔ Function as organisations lead social networker and manage social media presence. ✔ Utilise industry and organisational knowledge to develop ideas and content. ✔ Perform ad hoc research to develop and produce new web based and print content. ✔ Create and post timely content on organization’s website.



The Weather Channel Australia (Now Sky News Weather)

• Production Assistant

  • Aug 2010 - Mar 2012

  The Weather Channel (now Sky Weather) on Foxtel is a nationwide live news service providing up to date weather information to viewers. My role as Production Assistant included calling and interviewing a wide range of people from large government organisations, to the general public to enquire as to how the weather has had an impact. I am also proficient in video and audio editing. My role required me to have exceptional organisation and communication skills, as well as able to work… Show more The Weather Channel (now Sky Weather) on Foxtel is a nationwide live news service providing up to date weather information to viewers. My role as Production Assistant included calling and interviewing a wide range of people from large government organisations, to the general public to enquire as to how the weather has had an impact. I am also proficient in video and audio editing. My role required me to have exceptional organisation and communication skills, as well as able to work exceptionally well within a team. Show less The Weather Channel (now Sky Weather) on Foxtel is a nationwide live news service providing up to date weather information to viewers. My role as Production Assistant included calling and interviewing a wide range of people from large government organisations, to the general public to enquire as to how the weather has had an impact. I am also proficient in video and audio editing. My role required me to have exceptional organisation and communication skills, as well as able to work… Show more The Weather Channel (now Sky Weather) on Foxtel is a nationwide live news service providing up to date weather information to viewers. My role as Production Assistant included calling and interviewing a wide range of people from large government organisations, to the general public to enquire as to how the weather has had an impact. I am also proficient in video and audio editing. My role required me to have exceptional organisation and communication skills, as well as able to work exceptionally well within a team. Show less



Thomas Marsden

• United Kingdom
• Retail

• Web Developer

  • Jan 2009 - Feb 2010

  Thomas Marsden is a creative digital agency. The company specializes in branding, graphic design, web and mobile development, SEO, marketing and ecommerce. My role included the creation of web and mobile applications, including iPhone applications for use of our clients and their users. This included face to face communication with clients in order to determine how to best serve their needs and wants. Thomas Marsden is a creative digital agency. The company specializes in branding, graphic design, web and mobile development, SEO, marketing and ecommerce. My role included the creation of web and mobile applications, including iPhone applications for use of our clients and their users. This included face to face communication with clients in order to determine how to best serve their needs and wants.