Experience

Rothfield

• Australia
• Marketing Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2019 - Present



Crown Resorts

• Australia
• Hospitality
• 700 & Above Employee

• Digital Communications Executive

  • Dec 2016 - Jun 2019

  This was a newly created role where I built and executed the digital communications strategy for the national Crown Hotels portfolio, which included Crown Spa and Crown Events and Conferences. - Developed content for digital channels including the creation of ‘Spa Society’, a health and wellness blog for Crown Spa- Built a customer experience programme (Medallia) from tender to training- Launched Crown Direct, which included CRM implementation, member offers and a comprehensive email communications strategy - Created targeted email communications for the leisure, conference and spa portfolios - Worked closely with the PR team to execute major hotel campaigns and manage influencer strategy

• Channel & Distribution Manager

  • May 2016 - Dec 2016

  I directly managed all rates, packages and promotions for Crown Hotels Melbourne and Perth. I was also responsible for system setups, decommissioning and ongoing maintenance. The position also shared in the responsibility of achieving the budgeted occupancy and yield objectives for each of the respective hotels.

• Hotel Management Positions

  • Dec 2012 - Jul 2016

  I worked my way through various operational roles at Crown Hotels including: front office management, groups and reservation management.



CDM Travel

• Sales and Communications Manager

  • Nov 2010 - Nov 2012

  In this role I was responsible for the acquisition of new corporate and leisure accounts as well as the overall marketing and PR strategy. In this role I was responsible for the acquisition of new corporate and leisure accounts as well as the overall marketing and PR strategy.



RoyceComm

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • Nov 2009 - May 2010

  Public Relations internship program Public Relations internship program



Cancer Council Victoria

• Non-profit Organization Management
• 200 - 300 Employee

• Public Relations Internship

  • Jul 2009 - Nov 2009

  Public Relations internship program Public Relations internship program