Experience

Star Hotel Group

• Australia
• Hospitality
• 100 - 200 Employee

• National Merchandise and Promotions

  • Sep 2021 - Present



Paramount Liquor

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director

  • Feb 2020 - Feb 2021



Kaddy Marketplace

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Sales Director

  • Nov 2019 - Feb 2020



Australian Liquor Marketers

• Wholesale Alcoholic Beverages
• 100 - 200 Employee

• National Merchandise Manager - Wholesale

  • Apr 2015 - Apr 2019



Jan Imports & Distribution

• National Sales Manager

  • Apr 2013 - Dec 2014

  Start-up business - Meko 100% Pure Coconut Water Build business relationships with National Accounts, namely, Metcash, Foodworks, Coles, Coles Express, Woolworths, BP, 7-11 and Caltex. Implement and negotiate all trading terms with national accounts, independents and groups for on premise and retailAppoint and manage a brokerage company. Start-up business - Meko 100% Pure Coconut Water Build business relationships with National Accounts, namely, Metcash, Foodworks, Coles, Coles Express, Woolworths, BP, 7-11 and Caltex. Implement and negotiate all trading terms with national accounts, independents and groups for on premise and retailAppoint and manage a brokerage company.



Suntory Holdings Limited

• Food and Beverage Services
• 300 - 400 Employee

• BDM South East Asia, India, UAE + NZ

  • Jan 2002 - Jun 2012

  Operational responsibility for Singapore, Indonesia, Vietnam, Cambodia, Malaysia, Philippines, Thailand, UAE, India and New ZealandRepresented all Suntory and Agency brands through SEA INDIA + UAEBuilt business as a start-up operation across South East AsiaAppointed all distributors, sales and marketing teams across the regionLed development of Suntory brands commercial and marketing platform specific to AsiaLed team of Brand Managers and managed all ATL/ BTL, trade marketing, PRKey AchievementsDelivered budget over 5 consecutive years to grow the business five-foldOptimize net sales prices and gross profit by ensuring the appropriate profit mixEstablished the company’s dominance over its main competitors in key market segments

• State On Premise Manager (Feb 05 – Jan 07)

  • Feb 2005 - Jan 2007