Experience

BioResource International, Inc.
• United States
• Biotechnology Research
• 1 - 100 Employee
• Country Manager

  • May 2022 - Present

MS Schippers Brasil
• Brazil
• Farming
• 1 - 100 Employee
• LATAM LEAD

  • Sep 2020 - Apr 2022


Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Unit Director

  • Sep 2015 - Feb 2020

  PROFESSIONAL EXPERIENCE MSD (Merck Sharp & Dohme) 04/2010 – 02/2020 US-based public (NYSE: MRK) pharmaceutical company, ranked as 78th at Fortune 500 (2018), with revenues of 42.2B USD having a presence in 120 countries with 31 facilities and 70k employees. Business Unit Director – Animal Health (CDMX, Mexico) 09/2015 – 02/2020 Accountable for a USD 18M/Yr Business Unit, reporting to the General Manager, leading a team of 4 direct reports (2 Marketing Managers, 1 Technical… Show more PROFESSIONAL EXPERIENCE MSD (Merck Sharp & Dohme) 04/2010 – 02/2020 US-based public (NYSE: MRK) pharmaceutical company, ranked as 78th at Fortune 500 (2018), with revenues of 42.2B USD having a presence in 120 countries with 31 facilities and 70k employees. Business Unit Director – Animal Health (CDMX, Mexico) 09/2015 – 02/2020 Accountable for a USD 18M/Yr Business Unit, reporting to the General Manager, leading a team of 4 direct reports (2 Marketing Managers, 1 Technical Manager, and 1 Sales Manager), 12 indirect collaborators. Led the implementation of strategies and action plans to convert opportunities detected in the niche market, ensuring short and long-term business results, achieving the Top 2 for the Mexican market in every portfolio • Full BU P&L responsibility, improving overall business EBITDA in +4%, overachieving the expectations in Mexico for the first time in 5 years, and placing the BU as the #1 from a margin perspective within LATAM. • Ability to overachieve 38% CARG in a 3-years’ timeframe while expectations were set at 15%; achieved through restructuring business model, distributions changes activities, and portfolio strategic plans. • Successful sales growth of +350% in a record time of 3 years (plan was set for 5 years), from 5M to 18M USD/Yr, placing Mexico’s BU to rank at Top 15 worldwide (25th place prior) and Top 2 LATAM (5th place prior) • Identification of opportunities for new businesses in the Mexican market, venturing into the government and specialized OTC sector for the first time, delivering an additional business of USD 1½M (2 years) • Launched “Pet Fan” program (multichannel & digital marketing strategy), getting +10% sell-out vs sell in.

• Business Unit Manager CA & CAR - Ecuador

  • Mar 2013 - Sep 2015

  In charge of developing and implementing strategies to achieve sales and profitability objectives in the countries, ensuring market share growth with effective leadership of a team of 8 direct reports (including marketing, technical, and sales) and 4 indirect collaborators. Reporting to the General Manager of the Region. Created a marketing plan adaptable to different countries' needs, placing core brands in clients' top of mind. Empowered internal and external sales teams through continuous… Show more In charge of developing and implementing strategies to achieve sales and profitability objectives in the countries, ensuring market share growth with effective leadership of a team of 8 direct reports (including marketing, technical, and sales) and 4 indirect collaborators. Reporting to the General Manager of the Region. Created a marketing plan adaptable to different countries' needs, placing core brands in clients' top of mind. Empowered internal and external sales teams through continuous technical sales and management development. • Successfully improved BU's net profitability by 10% through effective P&L management. • Achieved +230% sales growth (from USD 3M in 2014 to USD 7M in 2015) through identifying new business opportunities, improving the distribution chain, and adjusting sales structure. • Ability to reach 20% in savings on investment for 2 new products launch, through standardizing regional portfolio to improve resources impact, as well as research and prospecting for new products



Takeda Pharmaceuticals (formerly Nycomed)

• Switzerland
• Pharmaceutical Manufacturing
• 500 - 600 Employee

• Portfolio Product Manager

  • Aug 2009 - Mar 2013

  Responsible for new Business Cases’ portfolio of USD 19m/Yr (OTC, Rx, COPD) planning structure as well as search for commercial alliances and representation of products from other companies. Reporting to the Managing Director, leading a team of 3 direct and 40 indirect collaborators. Coordination with the Sales Manager to implement marketing plans, guaranteeing the execution according to KPIs, which allowed to assure the franchise growth roadmap. Pre-launch DAXAS in the Venezuelan market… Show more Responsible for new Business Cases’ portfolio of USD 19m/Yr (OTC, Rx, COPD) planning structure as well as search for commercial alliances and representation of products from other companies. Reporting to the Managing Director, leading a team of 3 direct and 40 indirect collaborators. Coordination with the Sales Manager to implement marketing plans, guaranteeing the execution according to KPIs, which allowed to assure the franchise growth roadmap. Pre-launch DAXAS in the Venezuelan market, responsible for COPD Advisory Board. • Successful startup on the entire respiratory portfolio (from scratch up to product commercialization) achieving USD 19M in sales FY2013. • Ensured MS growth (double-digit) through the development of brand positioning in key audiences, based on brand benefit and a deep understanding of market needs. • Successful re-launch of Ebastel© (Ebastina), taking its ranking from 45th position 2011 up to 5th place 2013. • Generated portfolio brands “top of mind” (all brands showed MS >17%), creating marketing campaigns based on prescriber levels of adoptions by specialty under adequate market segmentation and targeting. • Products’ launch on diverse markets (Rx and OTC), placing them at the Top 5 ranking in every category. Show less Responsible for new Business Cases’ portfolio of USD 19m/Yr (OTC, Rx, COPD) planning structure as well as search for commercial alliances and representation of products from other companies. Reporting to the Managing Director, leading a team of 3 direct and 40 indirect collaborators. Coordination with the Sales Manager to implement marketing plans, guaranteeing the execution according to KPIs, which allowed to assure the franchise growth roadmap. Pre-launch DAXAS in the Venezuelan market… Show more Responsible for new Business Cases’ portfolio of USD 19m/Yr (OTC, Rx, COPD) planning structure as well as search for commercial alliances and representation of products from other companies. Reporting to the Managing Director, leading a team of 3 direct and 40 indirect collaborators. Coordination with the Sales Manager to implement marketing plans, guaranteeing the execution according to KPIs, which allowed to assure the franchise growth roadmap. Pre-launch DAXAS in the Venezuelan market, responsible for COPD Advisory Board. • Successful startup on the entire respiratory portfolio (from scratch up to product commercialization) achieving USD 19M in sales FY2013. • Ensured MS growth (double-digit) through the development of brand positioning in key audiences, based on brand benefit and a deep understanding of market needs. • Successful re-launch of Ebastel© (Ebastina), taking its ranking from 45th position 2011 up to 5th place 2013. • Generated portfolio brands “top of mind” (all brands showed MS >17%), creating marketing campaigns based on prescriber levels of adoptions by specialty under adequate market segmentation and targeting. • Products’ launch on diverse markets (Rx and OTC), placing them at the Top 5 ranking in every category. Show less



sanofi-aventis

• France
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Produrct Manager

  • Mar 2007 - Jun 2009

  • Managed the respiratory franchise strategy, designing plans that helped position the products in key audiences and launched line extensions in the Venezuelan market (Antihistamines, Antibiotics, Steroids). • Along with the sales team, coordinated the implementation of the marketing tactics and guaranteed their compliance, obtaining an EI 109 (Evolution Index) at the end of the year for the franchise. • Managed the respiratory franchise strategy, designing plans that helped position the products in key audiences and launched line extensions in the Venezuelan market (Antihistamines, Antibiotics, Steroids). • Along with the sales team, coordinated the implementation of the marketing tactics and guaranteed their compliance, obtaining an EI 109 (Evolution Index) at the end of the year for the franchise.



Schering-Plough Pharmaceuticals

• IT Services and IT Consulting
• 1 - 100 Employee

• Sales Representative / Marketing Trainee

  • Oct 2005 - Mar 2008

  Marketing Trainee • Designed the positioning and promotion strategy for the dermatological and respiratory franchise, focusing on key audiences, supporting the fulfillment of the sales goals of the business unit. • Shared the promotional grid with the rest of the BU's products, prioritizing the positioning of the portfolio's products, through targeting and segmentation of the message and products in key audiences. • Organized and directed the launch of new products for the… Show more Marketing Trainee • Designed the positioning and promotion strategy for the dermatological and respiratory franchise, focusing on key audiences, supporting the fulfillment of the sales goals of the business unit. • Shared the promotional grid with the rest of the BU's products, prioritizing the positioning of the portfolio's products, through targeting and segmentation of the message and products in key audiences. • Organized and directed the launch of new products for the line. Won the Shining Performance 2008. Sales Representative • Promoted products of the Cardiovascular line, achieving sales growth in the assigned area, through the implementation of activities and execution of marketing plans. • Visualized new business opportunities and generated action plans for the penetration of brands in new pharmacies and businesses in the area. Show less Marketing Trainee • Designed the positioning and promotion strategy for the dermatological and respiratory franchise, focusing on key audiences, supporting the fulfillment of the sales goals of the business unit. • Shared the promotional grid with the rest of the BU's products, prioritizing the positioning of the portfolio's products, through targeting and segmentation of the message and products in key audiences. • Organized and directed the launch of new products for the… Show more Marketing Trainee • Designed the positioning and promotion strategy for the dermatological and respiratory franchise, focusing on key audiences, supporting the fulfillment of the sales goals of the business unit. • Shared the promotional grid with the rest of the BU's products, prioritizing the positioning of the portfolio's products, through targeting and segmentation of the message and products in key audiences. • Organized and directed the launch of new products for the line. Won the Shining Performance 2008. Sales Representative • Promoted products of the Cardiovascular line, achieving sales growth in the assigned area, through the implementation of activities and execution of marketing plans. • Visualized new business opportunities and generated action plans for the penetration of brands in new pharmacies and businesses in the area. Show less