Nathalie Ek
Product UX Director at DICE (EA Digital Illusions CE AB)- Claim this Profile
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Bio
Credentials
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Certified Scrum Product Owner (CSPO)
Scrum AllianceSep, 2022- Sep, 2024
Experience
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DICE (EA Digital Illusions CE AB)
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Sweden
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Computer Games
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300 - 400 Employee
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Product UX Director
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Jan 2023 - Present
Responsible for driving the overall UX Direction for Battlefield 2042 LIVE, including in-game player communication and QoL improvement priorities for UI. Accountable for leading and managing the UI team (including UX, UI Art, and UI Script) - providing the right motivation, understanding the needs of an individual, and helping people grow and achieve their goals.
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Senior UX Designer
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Oct 2015 - Present
I've been responsible for bringing various large features to life in the in-game HUD the past years with a huge focus on the end-user - the players. Research, conversations, and iterations are key when working on features in the HUD and you better listen to and know your audience.
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Product Owner - Soldier Experience
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Apr 2022 - Mar 2023
Leads a cross-functional team focusing on the Soldier Experience & Core Gameplay in Battlefield 2042 LIVE. Accountable to deliver features and iterations to quality and to product vision.
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Lead UX Designer
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Sep 2021 - Jan 2023
Responsible for driving the UX process within the Core Loop team, focusing on the core gameplay loop.
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Media & Presentations
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Aug 2012 - 2022
Communication is a great deal to me. I believe it's important to engage with the community and the players that will play our games. It's important to be transparent and show that communication is a two-way conversation and that I, as a developer, listen to feedback. This is how we all grow and come to the best result going forward. It's also important to me to show that this is an industry for everyone and if you work hard enough, you can achieve great things to be proud of in the future!- EA Core Summit- EA Global Town Hall (LIVE Show / Video)- EA Dev Con- EA Roaming Reporter- Adobe UX Leader Summit- Photographer for EA.com- Photographer for DICE- Responsible for DICE Instagram accountLIVE Shows / Videos- Battlefield V Release Event in London- World Premiere Battlefield 1 in London- Battlefield Dev Talks (multiple episodes)- EA 1st Player Trail BF1- DICE DEV DiaryPresentations- The UX Conference*2- Netlight International Conference – EDGE- Edge X Food Tech- The Great Journey - Friday Stories*2- LIU Game Awards- LeetSpeak- Swedish Game Awards- FutureGames- DataTjej * 3Interviews / Commercials- Women In Tech- Aftonbladet LIVE at Comic Con- AllaStudier.se- Metro- Kvinnor i Dataspelsbranschen, SVD- Analys Livsstil, DN- Dagens Industri- Dreamhack- Bransch Magazine- Studera Magazine Show less
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UX/UI Scripter
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2013 - 2017
Visual scripting in FrostEd.I was responsible for bringing various large features to life in the in-game HUD by doing the full circle - UX Design -> C++ implementation -> Frostbite scripting. During "Battlefield 1 - They Shall Not Pass" I was responsible for the UX/UI design and implementation/scripting of the new game mode "Frontlines" - a Battlefield 1 classic!Battlefield 4Battlefield 1Battlefield 1 -They Shall Not PassBattlefield V
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Software Engineer
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Feb 2013 - Oct 2016
Started out as a UX/UI Engineer on Battlefield 4. During Battlefield 1 I moved over to Online Engineering.
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Engineer Intern
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Aug 2012 - Jan 2013
Real-time rendering and lighting of pre-simulated particles.
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Statoil
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Norway
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Oil and Gas
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700 & Above Employee
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Store Clerk
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Aug 2006 - Aug 2012
During my years at the university, I worked as a store clerk every second Fri-Sun as well as during the summers. During my years at the university, I worked as a store clerk every second Fri-Sun as well as during the summers.
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UI Designer / Web Developer
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2010 - 2012
Founder and creator of a drink/bartender community. An online bartender community where the users could create their own profile page, share drinks and recipes as well as adding ingredients to their "own" home bar. Recipes was then generated from what the user had added in their bar. Ruby On Rails / JavaScript / Illustrator / Photoshop Founder and creator of a drink/bartender community. An online bartender community where the users could create their own profile page, share drinks and recipes as well as adding ingredients to their "own" home bar. Recipes was then generated from what the user had added in their bar. Ruby On Rails / JavaScript / Illustrator / Photoshop
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Prodat AB - datorbutiken.com
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Computer Hardware Manufacturing
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1 - 100 Employee
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Web Designer
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2009 - 2009
Designed their new logo and online store. Illustrator / Photoshop Designed their new logo and online store. Illustrator / Photoshop
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BIOS - bios.se
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Banking
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Web Designer
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2009 - 2009
Designed a complete online store for http://bios.se which was used many years to come. Illustrator / Photoshop Designed a complete online store for http://bios.se which was used many years to come. Illustrator / Photoshop
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Bringiton AB
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United States
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Hospitality
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Artist
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2005 - 2007
As part of my Counter-Strike career, I signed a contract for a TV show called Play Us. Play Us aired world-wide on MTV during 2008. This took me on a three months long journey all over the world where I had to grow up as an individual. It was during these months I began to grow up for real, not only as a person but as a professional as well. I learned how to handle stressful situations and disagreements within a group of people. I also learned how to communicate with the press and media and this skill has benefitted me later in my career. "This hilarious ‘making the band’ parody follows female professional video gamers Les Seules and their attempt to become the most famous cyber-athletes on the planet." Show less
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E-Sport
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Ecuador
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Retail Apparel and Fashion
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Professional Gamer - Counter-Strike 1.6
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2004 - 2007
A full-time job that resulted in many tournaments around the world (CPL and ESWC among others). Awarded "Newcomer of the year 2005". A full-time job that resulted in many tournaments around the world (CPL and ESWC among others). Awarded "Newcomer of the year 2005".
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Web Designer
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2005 - 2005
Designed their new store as well as created their new logo and various advertisement. Illustrator / Photoshop Designed their new store as well as created their new logo and various advertisement. Illustrator / Photoshop
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IT Service Specialist
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2003 - 2004
Worked as an IT Service Specialist building and repairing computers for multiple companies as well as schools in the area. Worked as an IT Service Specialist building and repairing computers for multiple companies as well as schools in the area.
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Education
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2007 - 2012
Linköpings universitet
Civilingenjör, Medieteknik -
2015 - 2015
Högskolan i Gävle
Open 3D -
2015 - 2015
Umeå universitet
Avancerat Digitalt Foto -
2002 - 2005
Letälvsskolan
Gymnasieexamen, Gymnasieutbildning
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