Experience

KTBO

• Mexico
• Advertising Services
• 200 - 300 Employee

• Influencer Marketing Lead

  • Jun 2021 - Present

  - Responsible for the development of the Influencer Marketing vertical in Brazil;- Responsible for the strategies and development of campaigns for Electronic Arts (Brazil and LATAM), Pokémon Go (Brazil) and Kellogg (Brazil), focusing on communication and commercial objectives;- Leadership role with key and potential clients;- Responsible for ensuring the quality of all influencer strategies in the region;- Managing Influencer Marketing Executive/Manager tasks;- Support in complying with the vertical KPIs;- Responsible for leading in advising clients on best practices in Influencer Marketing strategies;- Team leadership;- Responsible for presenting campaign performance reports with the team;- Participation in agency's Influencer Marketing credentials presentations for Brazil and LATAM;- Coordination of pitches for new business opportunities for Brazil and LATAM;- Building a portfolio of successful Influencer Marketing campaigns in Brazil;- Develop and maintain current Influencer Marketing credentials and case studies;- Develop case studies for the agency website, social media and awards records in Brazil and LATAM;- Legal and financial management;- Participation in strategic consultancy for other brands served by the agency, such as: Bumble, Mattel and Coca-Cola. Show less

• Senior Influencer Marketing Manager

  • Jul 2020 - Jun 2021

  - Responsible for managing the end-to-end Electronic Arts campaigns operations for LATAM (especially Brazil);- Responsible for building a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for the influencer campaigns; - Responsible for creating campaigns around the brand, drafting proposals, budget negotiations and deciding on the KPIs;- Responsible for the brief elaboration and constant contact with the influencers to help with guidance for their content creation;- Responsible for the approval of sponsored content;- Responsible for assisting the brand in specific strategic planning and in game development for Brazil;- Work collaboratively with cross function teams to develop and execute creative content and growth ideas, plans and strategies.- Results tracking and reporting;- Legal and financial management;- Participation in strategic consultancy for other brands served by the agency, such as: Kellogg's, ASUS, Pandora, Mattel and Pokémon Go. Show less



Máquina CW

• Brazil
• Public Relations and Communications Services
• 200 - 300 Employee

• Senior PR Consultant

  • Nov 2017 - Jul 2020

  - Exclusive press service for C&A; - Relationship with stakeholders to form a community around the brand; - Management and execution of paid and organic actions with influencers, from the conception and design of the scope of work to monitoring results; - Legal and financial management of paid actions with influencers; - Designing communication flows with partners, whether journalists or influencers, for events, launches and other partnerships; - Service and management of fashion production demands for print media, TV, blogs and related; - Service and demand management of producers, costume designers and stylists of main communication vehicles and personalities in the fashion and lifestyle market; - Management and execution of events and runway shows, from the conception and design of scope of the event, to planning, execution and monitoring results; - Monitoring events with the presence of the brand’s Board and C-level executives; - Management and execution of press kits for press, influencers and opinion makers, focusing on commercial calendar (Valentine's Day, Mother's Day, Father's Day, etc.) and launch of Collections, from concept, planning/budget, execution and monitoring results; - Launch of Collections: concept elaboration, planning / budgeting, execution and monitoring of results; - Strategic planning and execution of communication projects; - Financial management and budget control of the team; - Participation in strategic consultancy for other brands served by the agency. Show less



Alice Ferraz Comunicação e Relações Públicas

• Senior Fashion Producer

  • Sep 2015 - Nov 2017

  - Management of the Production department team in the absence of the Coordinator;- Assistance and management of fashion production demands for the main print media, TV, blogs and related;- Service and demand management of producers, costume designers and stylists of the main vehicles and personalities in the fashion market;- Monitoring shootings and management of photographic studios with complete teams;- Management and execution of events and runway shows, such as Triya, Glória Coelho, Mariah Rovery. Show less

• Fashion Producer

  • Jul 2014 - Sep 2015

  - Assistance and management of fashion production demands for the main print media, TV, blogs and related;- Service and demand management of producers, costume designers and stylists of the main vehicles and personalities in the fashion market;- Management and execution of events and runway shows;



Record

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Costume Design Assistant

  • Oct 2013 - Jul 2014

  - Fashion image development and creation;- Costume design for dance competitions;- Personal stylist and shopper for presenter Fábio Ramalho, reporter Alex Sampaio and Celso Russomanno.

• Costume Design Intern

  • Apr 2013 - Oct 2013

  - Co-management of collection (control of entries and returns);- Adequacy of products to the proposed guidelines;- Street production for journalistic costumes;- Coolhunting.



Namídia Assessoria de Comunicação

• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion Production Intern

  • Apr 2012 - Apr 2013

  - Support in the supply planning; - Wardrobe indication; - Adequacy of products to the proposed guidelines; - Support in the design of fashion editorials. - Support in the supply planning; - Wardrobe indication; - Adequacy of products to the proposed guidelines; - Support in the design of fashion editorials.