Content and Experience Director

• Feb 2023 - Present

Marketing and Product Manager

• Apr 2021 - Present

Analyze user behavior and engagement metrics to identify areas for improvement and optimize product features.Collaborate with cross-functional teams, including product, engineering, and design, to deliver high-quality products that meet user needs and business goals.Conduct market research and competitor analysis to identify trends and opportunities in the early childhood education market.Use data to inform product decisions, including A/B testing, user surveys, and feedback analysis.Manage a team of marketing and product specialists, providing guidance, feedback, and support to help them meet their goals and grow professionally. Show less

Product Manager

• Nov 2020 - Apr 2021

- Management of the redesign of the app, with collaboration with marketing, design and performance.- Prioritization of product features based on user needs, market trends, and business goals.- Execution of a product strategy that aligns with the company's overall business objectives and goals.

Content Coordinator

• 2019 - Nov 2020

Content creation: Participating in the making and building of original content such as "Balãozinho", "Eu amo aprender", "Luneta Mágica", "Bebel-á-bá", and others.Project management: Managing multiple content creation projects simultaneously, including content ideation, development, and delivery.Collaboration: Collaborating with cross-functional teams, including designers, developers, and product managers to ensure content aligns with business objectives and technical feasibility.Cost reduction: Creating an annual planning and negotiating with publishers to reduce costs by 30%, without affecting NPS.Customer focus: Developing content that meets the needs and interests of the target audience, resulting in improved customer satisfaction and retention.Data analysis: Analyzing user behavior data to identify content performance, user engagement, and areas for improvement.Content organization: Creating a new organization of content for the PlayKids App to improve user navigation and interaction.Knowledge of content creation principles: Understanding and applying principles of audience targeting, storytelling, and message development to create effective content.Market research skills: The ability to gather, analyze and interpret market data to identify trends and opportunities.Competitive analysis skills: The ability to analyze competitors and their offerings, including their strengths, weaknesses, and strategies.Audience analysis skills: The ability to research and analyze target audiences to identify their needs, preferences, and behaviors.Data analysis skills: The ability to collect and analyze data to identify patterns, trends, and insights. Show less

Content Analyst Sr.

• 2019 - Jul 2019

- Creation on the educational guide used to support all the content within the PlayKids App, Explorer and Leiturinha. - Explore the educational benefits and best approach between the technology, screen time and education. User research: Conducting user research to understand user needs, goals, and behaviors.Data analysis: Analyzing user behavior data to identify patterns and trends and make data-driven design decisions.Collaborating with cross-functional teams, including designers, developers, and product managers to ensure design solutions align with business objectives and technical feasibility. Show less

Education Coordinator

• Oct 2016 - Dec 2018

Manager of the Red Balloon Itaim unit and Inschool Espaço Livre responsible for:Attracting and monitoring students, with a growth of 150% in the last two years.Recruiting, selecting, and training teachers, with an average turnover rate of 7% compared to the average of 15%.Managing the high-quality methodology, achieving an INPS score of 90% for the year, and ranking third in the list of best methodological practices among 90 RB units.Participating in the strategy for developing new products with the goal of increasing sales.Award for the best opening in the first year of the unit. Show less

Assistant Coordinator

• Jun 2014 - Oct 2016

Customer service and management, taking into account each profile and segment.Educational management, aimed at the constant evolution and satisfaction of students.Participation in the strategy for developing new products with the goal of increasing sales.External and internal customer retention and loyalty.Team leadership.English instructor for children and teenagers.Facilitator of the Design Thinking and Entrepreneurship course at Edge Makers, which works on students' critical thinking and ways to create and implement a project, with teenagers aged 11 to 16.Instructor for the Hey Math course, which works on logical reasoning to improve mathematical processes for children aged 8 to 11. Show less

Teacher

• Jan 2014 - Jun 2014

English instructor for children and teenagers.Facilitator of the Design Thinking and Entrepreneurship course at Edge Makers, which works on students' critical thinking and ways to create and implement a project, with teenagers aged 11 to 16.Instructor for the Hey Math course, which works on logical reasoning to improve mathematical processes for children aged 8 to 11.

Manager Trainee

• 2013 - 2014

Job rotation to learn about the flow of the entire company, including the factory, distribution center, product area, visual merchandising, marketing, sales area, administration, cashier, credit, management, and customer service. Conducted team training, "Welcome," aimed at introducing the company on a global scale, integrating employees to feel like part of something bigger, presenting the company's organizational structure, processes, values, and vision. Proposed ideas and solutions for product placement at point of sale to improve departmental performance. Achieved sales goals with the sales team. Provided suggestions to the distribution area for pieces that had problems or were not for the region's target audience. Assisted in team management, promoting greater integration among all members and emphasizing the importance of goals and a positive work environment. Show less

User Experience Designer

• May 2012 - Jun 2013

Creation and development of technology product layouts for mobile devices. Design of e-learning pages and navigation for Latin American clients with a focus on usability and ergonomic design. Participation in backup sync project, designing main pages and navigation flows for iPad, desktop computers, and mobile devices. Creation of visual image, including campaign logos and design of mission, vision, and values posters for internal marketing to instill company pride in employees. Creation and development of technology product layouts for mobile devices. Design of e-learning pages and navigation for Latin American clients with a focus on usability and ergonomic design. Participation in backup sync project, designing main pages and navigation flows for iPad, desktop computers, and mobile devices. Creation of visual image, including campaign logos and design of mission, vision, and values posters for internal marketing to instill company pride in employees.

Design Internship

• Feb 2011 - May 2012

Layout of educational books for the University of Cambridge. Participation in the layout and design projects of children's books for Panda Books publishing company. Participation and assistance in illustrations and graphic design projects for books, manuals, and others. Layout of educational books for the University of Cambridge. Participation in the layout and design projects of children's books for Panda Books publishing company. Participation and assistance in illustrations and graphic design projects for books, manuals, and others.

Design Internship

• 2010 - 2011

Creation of illustrations for gift campaigns for commemorative dates, including Catholic, Jewish holidays, and commercial dates. Development of landing pages, web, image cleaning for website maintenance. Creation of editorial graphic projects, such as packaging, labels, and cards. Creation of the company's visual image, including the logo, business cards, and website. Creation of calendars and other commemorative gifts for clients such as Citibank. Creation of illustrations for gift campaigns for commemorative dates, including Catholic, Jewish holidays, and commercial dates. Development of landing pages, web, image cleaning for website maintenance. Creation of editorial graphic projects, such as packaging, labels, and cards. Creation of the company's visual image, including the logo, business cards, and website. Creation of calendars and other commemorative gifts for clients such as Citibank.