Analista de Marketing e CRM Sênior

• Jul 2023 - Present

Growth Hacking Analyst

• May 2022 - Jun 2023

Analysis of customer profiles (definition of personas and clusters);Creation and optimization of lead base automation, segmentation and nurturing flowsDevelop dashboards and analyzes to monitor the performance of metrics and KPIs;Elaboration of automation flows and content production for e-mail marketing;Structure and keep organized all stages of the marketing and pre-sales funnel;Execution and monitoring of the customer journey (focusing on recommendation strategies);Implementation of SEO and Inbound Marketing in the contents of the FIS Initiative;Implementation of A/B tests together with the development team;Planning and analysis of paid media;Head of corporate events (internal and external client). Show less

Marketing de Conteúdo BR | LATAM

• Oct 2021 - Apr 2022

Management and monitoring of social networks (Instagram, Facebook, TikTok, Twitter, LinkedIn, WhatsApp, Telegram and E-mail marketing);Elaboration of the strategic planning of the networks and production of content with the objective of increasing the visibility and reach of the brand;Social media data analysis (e.g. number of followers, engagement and conversion);Monitoring trends in social networks.

Content Marketing BR | LATAM

• Mar 2021 - Jan 2022

Analysis of competitors and follow up of social networks (PT and ES); Support in building the customer journey; Assistance in the creation of E-commerce and in the development of rebranding; Creation of briefing for social networks; Development of internal marketing campaigns; Experience with advertising agencies; Ensure the alignment of the social media plan with the company's strategy; Preparation of performance reports and metrics analysis (PT and ES); Online event production. Show less

Market Intelligence Intern

• Sep 2020 - Feb 2021

Medical visitation performance monitoring; Assistance in the evaluation of market research; Assistance in data collection and analysis of A/B tests; Construction of qualitative and quantitative market research; Monitoring of purchasing behavior on the website; Google Ads, Analytics, Search and Trends monitoring; Preparation of performance reports; Support to the Digital Marketing team and in the follow up of result indicators; Support in the development of campaign results reports. Show less

Finance Intern

• Mar 2020 - Sep 2020

Control of invoices and operations in the MXM system; Follow up of accounts payable and accounts receivable; Release of apportionments, cash and invoices; Maintenance of Cash Position data; Preparation of financial reports for the Board. Control of invoices and operations in the MXM system; Follow up of accounts payable and accounts receivable; Release of apportionments, cash and invoices; Maintenance of Cash Position data; Preparation of financial reports for the Board.

Customer Relationship Management

• May 2018 - Sep 2019

Assistance in the production of content for customer service; Assistance in the development of campaigns to capture and retain customers; Contact and support to customers about contracts and doubts about the platform; Creation of reports and insights on service improvements; Support in the Social Media area. Assistance in the production of content for customer service; Assistance in the development of campaigns to capture and retain customers; Contact and support to customers about contracts and doubts about the platform; Creation of reports and insights on service improvements; Support in the Social Media area.

General Administrative Intern

• May 2016 - Apr 2018

Employee training and development; Assistance in decision making of marketing plans; Maintenance of internal spreadsheets; Assistance in the logistics of product delivery; Inventory control and acquisition of raw materials; Support in controlling cash flows; Meetings and negotiations with partners and suppliers. Employee training and development; Assistance in decision making of marketing plans; Maintenance of internal spreadsheets; Assistance in the logistics of product delivery; Inventory control and acquisition of raw materials; Support in controlling cash flows; Meetings and negotiations with partners and suppliers.