Experience

Webhallen Sverige AB
• Sweden
• Retail
• 100 - 200 Employee
• Head of Ecommerce

  • Feb 2023 - Present


Babyshop Group

• Sweden
• Retail
• 100 - 200 Employee

• Head of Growth

  • Mar 2021 - Feb 2023

  Managed 4 teams & 20 employees responsible for performance marketing, CRM, e-commerce, and campaign planning. Managed 4 teams & 20 employees responsible for performance marketing, CRM, e-commerce, and campaign planning.



Urbanista

• Entertainment Providers

• Director of E-Commerce & Digital Marketing

  • Jun 2020 - Mar 2021

• Online Marketing Director

  • Jul 2019 - Jun 2020

  Managed a team of 7 digital marketers focused on customer acquisition and retention across SEM, paid social, influencer marketing, CRM, affiliate marketing, and social media. Managed the digital marketing for all of Strax Holdings' brands which include: Urbanista, Richmond & Finch, AdidasCases.com, and CLCKR.



Happy Socks AB

• E-Commerce Marketplace Manager

  • Mar 2019 - Jun 2019

  Led a new team and project focused on selling Happy Socks across major marketplaces such as Amazon, eBay, Zalando, and more. Full responsibility across merchandising, advertising, supply, and strategy.

• Online Acquisition & Partnerships Manager

  • Jan 2017 - Mar 2019

  Managed Happy Socks' Partnerships & Customer Acquisition team. My responsibilities include overseeing the recruitment of new partners and management of existing ones, testing and scaling new customer acquisition channels, affiliate marketing performance, and the supervision and development of Happy Socks' marketplace presence, strategy, and growth with a particular focus on Amazon.



Rocket Travel, Inc, a Booking Holdings Company

• Manager, Partner Marketing & Analytics

  • Nov 2015 - Jan 2017

  Managed and recruited airline partners across APAC & EMEA. Secured and developed regular partner marketing campaigns with a focus on customer acquisition. Analyzed key indicators, trends, and benchmarks focused on customer lifetime value and acquisition. Managed and recruited airline partners across APAC & EMEA. Secured and developed regular partner marketing campaigns with a focus on customer acquisition. Analyzed key indicators, trends, and benchmarks focused on customer lifetime value and acquisition.



Signal ™

• United States
• Advertising Services
• 1 - 100 Employee

• Sales Development & Operations

  • Feb 2015 - Oct 2015

  - Manage and develop all sales support initiatives - Manage Sales-to-Marketing projects to ensure lead management success - Generate new opportunities with executive level employees at global agencies. - Qualify all inbound leads. - Develop and support agency and brand relationships through check-ins, collateral, events, etc. - Manage up-sell development by connecting Signal team members to develop strategy for agency opportunities.

• Account Executive - Engage

  • Aug 2014 - Feb 2015

  Managed all sales and business development efforts of the Signal Engage product from prospecting new business through cold calling and email automation, conducting product demos, and managing contract negotiation. Also had the opportunity to participate in go-to-market planning and strategy for the Engage product.

• Business Development & Sales Intern

  • Jun 2013 - Aug 2014

  Focused on top of the funnel sales efforts to generate new opportunities through cold calling and email automation. Also participated in a operational role to manage and organize Salesforce.