Nate Randle
Chief Executive Officer at Gabb Wireless- Claim this Profile
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Bio
LinkedIn User
I am not sure I knew how lucky we are to have Nate Randle with us at Gabb. He has the rare qualities of a true leader. Nate sees a tremendous amount of value in all of us and our role at Gabb. He cares even more about our well-being. Thanks, Nate for being in the business of people.
LinkedIn User
For those who think they've mastered the art of marketing, I'd like to introduce them to Nate Randle so they can learn a thing or two more. Like all elite marketers, Nate gets inside the consumer's head and diagnoses what makes them tick and which levers to pull to motivate them to action. Nowadays, most consumer purchase decisions are emotionally charged, so this ability is invaluable at driving revenue. Nate knows how to make people buy a product/service and be satisfied with their decision. As a former Nike brand guy, you'd expect Nate to excel at creative execution. Well, expect a bit more. It was my pleasure to work with him on several high-profile creative projects. His ability to convey critical messages and concepts in a compelling yet digestible manner is unreal. I've since employed countless strategies and tactics I learned from my time with Nate. I go to the "Nate Randle bag of tricks" often. Most of all, I admire Nate's leadership ability and composed presence. He's able to inspire others and unite people with ease. I watched first-hand as he brought multiple marketing departments, and other groups (sales/PR/finance), together, under the common goal of providing meaningful experiences to our customers. This, of course, had a positive effect on the bottom line as we attracted new customers and drove repeat business to our network of retail and sports & entertainment companies. I'd gladly work with Nate again and strongly recommend him for any marketing or leadership role.
LinkedIn User
I am not sure I knew how lucky we are to have Nate Randle with us at Gabb. He has the rare qualities of a true leader. Nate sees a tremendous amount of value in all of us and our role at Gabb. He cares even more about our well-being. Thanks, Nate for being in the business of people.
LinkedIn User
For those who think they've mastered the art of marketing, I'd like to introduce them to Nate Randle so they can learn a thing or two more. Like all elite marketers, Nate gets inside the consumer's head and diagnoses what makes them tick and which levers to pull to motivate them to action. Nowadays, most consumer purchase decisions are emotionally charged, so this ability is invaluable at driving revenue. Nate knows how to make people buy a product/service and be satisfied with their decision. As a former Nike brand guy, you'd expect Nate to excel at creative execution. Well, expect a bit more. It was my pleasure to work with him on several high-profile creative projects. His ability to convey critical messages and concepts in a compelling yet digestible manner is unreal. I've since employed countless strategies and tactics I learned from my time with Nate. I go to the "Nate Randle bag of tricks" often. Most of all, I admire Nate's leadership ability and composed presence. He's able to inspire others and unite people with ease. I watched first-hand as he brought multiple marketing departments, and other groups (sales/PR/finance), together, under the common goal of providing meaningful experiences to our customers. This, of course, had a positive effect on the bottom line as we attracted new customers and drove repeat business to our network of retail and sports & entertainment companies. I'd gladly work with Nate again and strongly recommend him for any marketing or leadership role.
LinkedIn User
I am not sure I knew how lucky we are to have Nate Randle with us at Gabb. He has the rare qualities of a true leader. Nate sees a tremendous amount of value in all of us and our role at Gabb. He cares even more about our well-being. Thanks, Nate for being in the business of people.
LinkedIn User
For those who think they've mastered the art of marketing, I'd like to introduce them to Nate Randle so they can learn a thing or two more. Like all elite marketers, Nate gets inside the consumer's head and diagnoses what makes them tick and which levers to pull to motivate them to action. Nowadays, most consumer purchase decisions are emotionally charged, so this ability is invaluable at driving revenue. Nate knows how to make people buy a product/service and be satisfied with their decision. As a former Nike brand guy, you'd expect Nate to excel at creative execution. Well, expect a bit more. It was my pleasure to work with him on several high-profile creative projects. His ability to convey critical messages and concepts in a compelling yet digestible manner is unreal. I've since employed countless strategies and tactics I learned from my time with Nate. I go to the "Nate Randle bag of tricks" often. Most of all, I admire Nate's leadership ability and composed presence. He's able to inspire others and unite people with ease. I watched first-hand as he brought multiple marketing departments, and other groups (sales/PR/finance), together, under the common goal of providing meaningful experiences to our customers. This, of course, had a positive effect on the bottom line as we attracted new customers and drove repeat business to our network of retail and sports & entertainment companies. I'd gladly work with Nate again and strongly recommend him for any marketing or leadership role.
LinkedIn User
I am not sure I knew how lucky we are to have Nate Randle with us at Gabb. He has the rare qualities of a true leader. Nate sees a tremendous amount of value in all of us and our role at Gabb. He cares even more about our well-being. Thanks, Nate for being in the business of people.
LinkedIn User
For those who think they've mastered the art of marketing, I'd like to introduce them to Nate Randle so they can learn a thing or two more. Like all elite marketers, Nate gets inside the consumer's head and diagnoses what makes them tick and which levers to pull to motivate them to action. Nowadays, most consumer purchase decisions are emotionally charged, so this ability is invaluable at driving revenue. Nate knows how to make people buy a product/service and be satisfied with their decision. As a former Nike brand guy, you'd expect Nate to excel at creative execution. Well, expect a bit more. It was my pleasure to work with him on several high-profile creative projects. His ability to convey critical messages and concepts in a compelling yet digestible manner is unreal. I've since employed countless strategies and tactics I learned from my time with Nate. I go to the "Nate Randle bag of tricks" often. Most of all, I admire Nate's leadership ability and composed presence. He's able to inspire others and unite people with ease. I watched first-hand as he brought multiple marketing departments, and other groups (sales/PR/finance), together, under the common goal of providing meaningful experiences to our customers. This, of course, had a positive effect on the bottom line as we attracted new customers and drove repeat business to our network of retail and sports & entertainment companies. I'd gladly work with Nate again and strongly recommend him for any marketing or leadership role.
Experience
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Gabb
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United States
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Software Development
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100 - 200 Employee
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Chief Executive Officer
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Oct 2021 - Present
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Chief Marketing & Growth Officer
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Jun 2021 - Oct 2021
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Executive Business Advisor
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Mar 2020 - May 2021
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Qualtrics
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United States
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Software Development
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700 & Above Employee
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SVP Americas Marketing + Global Customer Marketing
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Jan 2021 - Jun 2021
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SVP Americas Marketing
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Jan 2020 - Jan 2021
Experience Management (XM) focuses each company on delivering value to customers and employees, helping drive immediate bottom line results while creating long-term value for shareholders. Key Accomplishments:Led a group of senior leaders to plan and execute the Qualtrics IPO with our partner, Nasdaq. Owned all weekly meetings and prioritized tasks and projects for our remote bell ringing ceremony and stock listing. Directed all activities on IPO day, including company celebration.Exceeded quarterly pipeline and revenue targets every single quarter, during the middle of covid. Shifted our entire marketing plan from in-person events to 100% digital. Developed webinar offense and virtual round table meetings to stay connected to our B2B prospects.• Marketing leadership over North & South America• Owned Global customer expansion• Global growth leader over Customer Experience (CX) products• Managed a team of 25+ marketing/brand leaders• Owned marketing sourced pipeline targets • Delivered quarterly revenue targets in partnership with sales team• Field marketing• Account based marketing• Partner marketing• Digital marketing• Physical and virtual events• Industry marketing Show less
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Vivint
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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EVP & Chief Marketing Officer
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Jul 2017 - Dec 2019
Vivint is a leading smart home company in North America. Vivint delivers an integrated system with in-home consultation, professional installation and support, as well as 24/7 customer care and monitoring. The company serves more than 1.7M customers. Key Accomplishments: Record Year - In 2018, we exceeded $1B in annual revenue for the first time in company history and delivered a 125% bonus to marketing employees for executing a high-performing brand plan that helped deliver on company goals while staying within budget. Award Winning CES Booth - Brand team created an entire neighborhood experience that showcased our new product launches and was selected as a “Top 20 - Best of CES” booth in the same class of brands such as Google, Intel, Netflix and Samsung. Product Awareness - Set the strategy and signed NBA players Donovan Mitchell and Rudy Gobert as brand ambassadors. Launched a fully integrated campaign that went viral and received millions of views, engagements and sales leads. Worked closely with Utah Jazz executive team as our largest corporate marketing partner through the arena naming rights deal (Vivint Smart Home Arena). Responsibilities as CMO: • Managed team of 70+ employees with 10 direct reports • IPO pitch and filing documents preparation • Brand strategy • Product marketing and storytelling • Public relations & corporate communications • Digital marketing + website • Sales team messaging and marketing • Social media • Design and content creation • Retail partnerships • Sports sponsorships (Utah Jazz, UofU, BYU) • Consumer experiences and industry trade shows Show less
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Utah Jazz
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United States
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Spectator Sports
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300 - 400 Employee
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Senior Vice President Marketing
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Jun 2015 - Jul 2017
Key Accomplishments: #TakeNote Campaign - Created and executed a season-long strategy that culminated with a trip to the playoffs for the first time in five seasons. Players and fans organically adopted the Take Note message that quickly became a statewide anthem and was frequently talked about on ESPN and TNT. The Jazz continue to use the campaign today. Managed all aspects of team marketing and game operations for the Utah Jazz, SLC Stars, and Salt Lake Bees (Triple-A affiliate of the Los Angeles Angels). Served on the executive leadership team that led the extensive arena renovation and secured the new ten-year arena naming rights partner (Vivint Smart Home Arena). Nike Collaboration - Worked directly with Nike Basketball to design and launch an entirely new set of jerseys for the team. One of the unique designs was dedicated to Southern Utah and included a basketball court that matched the uniform. The concept became the best selling jersey in team history and Nike couldn’t keep up with demand. The success led to Nike building an on site arena store with a wide variety of limited edition items for Jazz fans. Launched 5 FOR THE FIGHT jersey patch with Qualtrics. Worked with Nike on color combinations. The patch was the first-of-its-kind among all North American professional sports teams because it focused on charitable efforts instead of a corporation. Crowdsourcing to donate $5 to the fight against cancer. Leadership Responsibilities: • Managed team of 15 marketing and design professionals • Brand marketing • Ticket sales awareness and demand in partnership with sales team • Creative design (logos, player assets, promotion items, tickets, arena decor, company events) • Social & digital media • Team website + mobile app • Game operations • Fan engagement • Customer relations • Managed Nike basketball and NBA relationship Show less
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Vivint
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Vice President Marketing
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May 2014 - Jun 2015
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Nike
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United States
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Retail
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700 & Above Employee
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North America Brand Director, Football & Baseball
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May 2013 - May 2014
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Personally responsible for driving the strategic brand plans and consumer initiatives for football and baseball training. Served on the leadership team that planned a month long consumer journey (product and events) leading up to Super Bowl XLVIII, in New York City.
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US Marketing Director, Golf
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Jan 2010 - May 2013
Directly managed a $38M demand creation budget, along with planning and delivering the marketing and media buying strategies. Managed a team of 20 people with 5 direct reports.Member of leadership team that delivered double-digit growth for multiple years, resulting in $500M+ in annual revenue. Reported directly to the U.S. general manager.Tangible Retail Partnership Returns - Worked very closely with Dicks Sporting Goods, Golf Galaxy, Golfsmith, and several other retail partners on product launches, athletes appearances, merchandising and promotional plans. Over a three year span, we grew our retail business by 150%, mainly driven by apparel.Tiger Woods and Rory Mcllroy Campaign - We signed Rory and then launched the first creative with both athletes, titled - No Cup Is Safe. The spot received 10 million+ views (on YouTube) in two days and was the second most watched Nike commercial that year, behind a global soccer ad. Nike Golf apparel sales grew by 25% during the heart of the media campaign. Show less
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Amer Sports
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Finland
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Retail
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700 & Above Employee
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Global Marketing Director
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Jan 2009 - Dec 2009
Directed the product and sports marketing strategies for Suunto USA, including PR, co-op, promotions, sponsorships, trade shows, retail merchandising and athlete contracts. Implemented the first ever social media and consumer database strategy for the company. Traveled to Finland HQ quarterly for global leadership meetings. Directed the product and sports marketing strategies for Suunto USA, including PR, co-op, promotions, sponsorships, trade shows, retail merchandising and athlete contracts. Implemented the first ever social media and consumer database strategy for the company. Traveled to Finland HQ quarterly for global leadership meetings.
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Callaway Golf
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United States
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Sporting Goods Manufacturing
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700 & Above Employee
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Senior Manager, Global Integrated Marketing
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Feb 2008 - Jan 2009
Led a cross-functional team of domestic and international managers to coordinate the delivery of annual, global marketing plans. Supervised three marketing managers.Activated and managed corporate sponsorships with ESPN, Mercedes, FedEx and Cadillac. Global Brand Strategy - Worked directly with Phil Mickelson and other Callaway PGA and LPGA Tour Staff on North America and European marketing campaigns.Cancer Awareness Initiative - Partnered with EIF and Halle Berry to drive awareness for ovarian cancer research. Through product auctions and public donations, we raised $3M for the foundation. Show less
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Brand Manager
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Mar 2006 - Feb 2008
Appointed by CEO to turn around the struggling Top-Flite brand that had lost both dollar and market share for six straight years.Managed a brand P&L of $55M and launched the most successful golf ball in seven years, beating company forecasts by 25%.Golf Rap Video Goes Viral - Wrote a rap song about the Top-Flite brand and golf balls and played a superhero (D2 Man) in a YouTube video that completely disrupted the stuffy golf industry. The content was viewed over 1 million times within 24 hours, and the New York Times covered the story. The publicity put the new D2 golf ball on the map and supercharged the rebuilding process.Employee of the Year Award - Received highest honor in the company, the 2007 Ely Callaway Award, for exceeding expectations on the Top-Flite brand. Show less
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U.S. Sales Training Manager
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Feb 2004 - Mar 2006
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MarketStar
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Hewlett-Packard Sales & Marketing Business Development Manager
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Mar 2001 - Feb 2004
Worked for MarketStar on the Hewlett-Packard account. Started as an inside sales representative and was promoted to territory marketing manager. I sold product and presented partnership marketing plans to small to medium business owners.Left MarketStar/HP for the opportunity to chase my dream of working in the golf industry, at Callaway Golf.
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Hewlett-Packard Inside Sales Representative
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Jan 2000 - Mar 2001
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Education
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University of Utah - David Eccles School of Business
BS, Finance
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