Experience

T1

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Supervisor - T1 Futbol

  • May 2022 - Present



York United FC

• Canada
• Spectator Sports
• 1 - 100 Employee

• Manager, Brand & Marketing

  • Nov 2018 - May 2022

  - Led company through complete rebrand, creating excitement, credibility, and consumer confidence in brand where it hadn’t existed before. - Ideates and executes promotions, campaigns, and strategies to build leads among potential ticket buyers and fans - Coordinates and executes all key promotions, events and partner activations, including preparatory and day-of logistics. - Powers all digital and social media channels for York United FC, including YorkUnitedFC.ca, The Centre Circle App, Facebook, Twitter, and Instagram - Co-ordinates the needs of various departments into a single, constantly updating digital content calendar - Leads the creation and publication of a multitude of content (both planned and in-the-moment) - Oversees and co-ordinates content capture to fuel the pipeline, including photographers and real-time correspondents - More than doubled audience growth on all digital channels, and maintained league leading engagement levels across platforms in under six months - Monitors and evaluates the performance and success of York9’s digital channels, while devising new strategies and opportunities to move the needle - Manages all PR & Communications responsibilities for club, including off day media interviews, accreditation management, and liaising with broadcaster partners - Manages all retail operations both in-store and in-stadium, including inventory management and marketing, direct engagement with fans, measuring feedback, and ensuring maximum sales of team branded merchandise Show less



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Marketing & Traffic Coordinator

  • Jul 2017 - Oct 2018

  − Responsible for transition and implementation of new trafficking software, affecting sales, partnerships, and finance departments throughout organization − Devised entirely new communication protocol between departments to significantly improve workflow − Coordinating with Partnerships and Sales teams to ensure best-in-industry delivery and execution of partner goals − Managing delivery and execution of all partner and internal elements for live events put on at multiple owned & operated venues Show less



Full Strength Podcast

• Toronto

• Co-host

  • Jan 2017 - Jan 2018

  - Co-host of weekly sports and hockey podcast - Managed social media related to program - Built community with fans across all social mediums - Debuted at top of iTunes Sports & Recreation podcast charts - Co-host of weekly sports and hockey podcast - Managed social media related to program - Built community with fans across all social mediums - Debuted at top of iTunes Sports & Recreation podcast charts



Rogers Sports & Media

• Canada
• Media Production
• 700 & Above Employee

• Planning Specialist, Corporate Brands, NHL, & Sports

  • May 2014 - Jul 2016

  − Managing, planning and execution of all Rogers Corporate brand campaigns on all internal assets (valued at over $65M/year), including all Rogers television, radio, print, and digital assets − Creation, delivery, maintenance, and execution of media plans − Working directly with agency partners to streamline and execute both Rogers internal and external media buying − Working with brand teams to understand campaign objectives, and evaluate media opportunities that deliver against KPIs − Building concepts & integrations to best innovate and deliver winning campaigns − Communicating and managing timelines with the brand managers to ensure all creative assets are delivered and implemented Show less



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• • Aug 2010 - May 2014

  − Coordinated all promotions and brand advertising on all Sportsnet networks and digital channels− Worked with studio show and live event producers across the globe to manage and update all promos− Worked directly with sponsors to deliver co-branded elements on various initiatives − Wrote copy for both live production and studio marketing hits− Liaised with external companies to provide promotional material to enhance the Sportsnet brand, via hard copy and ftp servers

• • Apr 2011 - Jun 2011

• • Jul 2009 - Aug 2010



TSN - The Sports Network - Canada

• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Story Editor

  • Sep 2008 - Mar 2009



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Promotional Game Crew, Toronto FC

  • Apr 2008 - Sep 2008



Fan 590

• Audio Editor

  • Aug 2007 - Sep 2008