Experience

THAIVIVAT INSURANCE PCL.

• Thailand
• Insurance
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2021 - Present

  - Planning online campaign and forecast KPI of each channel. - Create campaign structure. - Draft a design for email marketing. - Draft a design for ad creative. - Create a video ads storyboard. - Create a tagline for a new product - Do competitor analysis for a new product - Working with a media agency. - Working with developer and UX/UI team for a new product website. - Adjust text and website structure for SEO-friendly. - Pulling data from database via SQL query. - Matching actual customer list with lead from ads for checking actual conversion and ROI. - Helping team members for campaign optimization. - Implement GTM tracking consent to align with PDPA privacy policy.



ADA

• Singapore
• Data Infrastructure and Analytics
• 700 & Above Employee

• Strategy & Performance Manager, Biddable

  • Dec 2018 - Aug 2021

  - Planning google ads network and Facebook campaign. - Planning and do strategic approach activation, data collection, and utilization. - Create text ads for Google Ads and Facebook Ads. - Implement Google Analytics, Facebook Pixel, and Google Tag Manager for tracking customer data. - Setup and optimize campaign performance such as A/B testing. - Optimize campaign to maximize ROI and ROAS. - Utilize google sheet to manage campaign performance and report. - Create a report from google data studio for the client service team. - Train clients about basic digital marketing knowledge. - Report a campaign performance to the client - Manage team and supervising team member to reach their KPI



HelloAds Company

• Thailand
• Advertising Services
• 1 - 100 Employee

• Junior Digital Marketer

  • Jan 2017 - Nov 2018

  - Do competitor analysis for each channel. - Create pbn website and backlink for SEO. - Create & Design a landing page. - Create content for each website. - Optimize website for SEO such as remove duplicate content, add keywords density, edit title, and meta tag. - Create a structure for e-mail marketing from an active campaign. - Create Google Ads campaign and Facebook campaign. - Running Google Ads script (24 hour bidding from heat maps, realtime position bidding). - Optimize Google Ads campaign focus on performance by reducing cost per conversion. - Create sales reports from google sheet.



Kitakyushu College of Technology

• Kitakyushu, Fukuoka, Japan

• Internship

  • Jun 2016 - Jul 2016

  - Design a website interface for monitoring data from IoT device - Coding front-end website using CSS , HTML, Javascript - Design a website interface for monitoring data from IoT device - Coding front-end website using CSS , HTML, Javascript



Digital Monopoly (Thailand) Co., Ltd.

• Bangkok Metropolitan Area, Thailand

• SEO Developer

  • Jun 2014 - Aug 2014

  - Create WordPress website - Create a backlink for SEO. - Optimize website - Create new website content - Checking website content - Create WordPress website - Create a backlink for SEO. - Optimize website - Create new website content - Checking website content