Experience

White Labs Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Mar 2022 - Present

  10+ years experienced in end to end Digital Media Planning and buying. We offer a white-labelled trading desk and work with partners on a transparent fee model, run programmatic media campaigns with full transparency and complete accountability. We help brands and agencies take charge of their data by buying media on their owned and operated platforms thereby giving complete insight on buying strategies. We help to establish the following and more: • Licenses and setup required for all the digital system required such as Data warehousing, CRM, Dashboarding, DSP setup and connection for Display, Video & Native Ads, Social Media setup, etc. • Strategy Planning and Insights/Data Collection for Project Success • Revenue growth and KPI achievements • Staff training for using digital systems for insights and running campaigns • Product development for both internal and external parties • Hotdesking from your office and have direct access to senior Traders in person • Management and commercial planning Show less



GrowthOps

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Group Account Director

  • Feb 2020 - Feb 2022

  Leading a portfolio of clients, I helped my clients deliver their growth ambitions by solving business problems with creative & innovative thinking. Working with my team, we drove client service excellence, creating meaningful moments with creative & innovative thinking. While my direct responsibility was centred around digital media, I was also responsible for integrating the other parts of the Growthops business offering as part of my recommendations for my clients as and when the clients needs required them. This not only involved overseeing my own teams deliverables, but working together with the other service teams to ensure our client objectives were being met across every possible avenue. The project I worked across included the likes of Digital Media, Social Media, Content creation, Web development, and Marketing Automation. Show less



3 Phase Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Performance Manager

  • Apr 2019 - Jan 2020

  My role was centred around developing best in class strategies and management across the Digital Performance & Awareness disciplines on assigned clients, manage and develop the team and serve as a point of contact with clients for Digital. I managed the entirety of the digital teams output, ensuring digital media campaign execution met or exceeded client expectations. This involved overseeing end to end campaign management, distributing workload among the team, collaborating on upcoming projects with staff, and identifying and productising new products and services as part of the agency offering. Show less



Sparcmedia

• Australia
• Advertising Services
• 1 - 100 Employee

• Client Services Manager

  • May 2016 - Mar 2019

  With the focus of the position being to establish Sparc Media’s presence in the Melbourne market, I was responsible for the management of the company’s existing client base, as well as working with the new business team in order to win and maintain new clients. Working across a multitude of channels and DSP providers, I pride myself in running a full integrated solution for my campaigns which in turn allows for increased results and actionable insights. Channels being Display, Social, SEM, Video, Native, Strategy, Research products & Lead Gen. Key achievements: • Successfully launched over 250 digital campaigns: Running across a multitude of industries and consisting of both Branding and DR objectives. • Significantly increased adoption of DMP into campaigns: By educating clients on the advantageous nature of the DMP, I have been able to improve numerous campaign effectiveness through the application of solid 1st, 2nd and 3rd party data as well as lookalike modelling. • Implemented and formalised digital training for clients: Further increasing clients digital knowledge resulted with increased adoption and understanding of digital campaigns and metrics. • Productised strategy and research products: These products served multiple purposes of supporting the overarching digital media revenue, increasing our competitive edge in market, and most importantly increasing the insights obtained from our digital marketing efforts. • Increasing Revenue for Melbourne significantly through growth of existing clients as well as successful adoption and relationship building of new clients. Show less



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Display Senior Account Executive

  • Feb 2015 - Dec 2015

  Working on the agency’s’ most profitable client and specialising in digital, I was tasked with increasing the clients digital media investment, as well as increasing synergy across each channel for the campaigns. Through continuous analysis of the current market technologies and appropriate budget distribution, the result was increased frequency and impact of the clients advertising message to consumers, and an increase in user response. By educating a new client, I was able to push boundaries and trial new opportunities across previously unutilised channels (e.g mobile), that delivered strong results for the client. This in turn was rolled out to the wider business, additional partners, as well as integrated into annual planning. Main Clients: British Telecommunications (BT Sport, BT Mobile), and Plusnet – Phone and Broadband (Business, Consumer). Key achievements: • Implementing digital mobile strategy: Involving client training as well as customising strategy using available technologies to ensure clients’ business objectives are met. • Introduction of primary programmatic partner to campaigns: The efficiencies found with this action resulted with a 26% increase in ROI, which in turn lead to an increase in digital media investment from the client. • Facilitating Data Effectiveness project: This analytical piece within the agency proved pivotal to the client, as this allows for measurement to go beyond a click or impression. The result was robust attribution methodology cross channel, as well as a 34% increased efficiency in forecasted sales. • Increased buying knowledge across Print and Radio planning: Attending training seminars, planned 2 radio campaigns, as well as assisting multiple print campaigns. This in turn allowed for opportunity to increase synergy across channels for the each campaign, as well as at an annual planning level. Show less



Huckleberry Agency

• Digital Media Executive

  • Jun 2014 - Dec 2014

  My main role is to help grow the digital media activity for our agency’s largest client. I worked in a team and managed a coordinator, as well as also coordinating work from specialty areas across the business, including social, creative, development and data integration.Working with a new marketing team that were unfamiliar to digital media, I conducted educational presentations as well as advised on creative/website best practice and provided insights into the digital media landscape. Main Clients: Medibank (Private Health Insurance, Pet, Travel & Life Insurance), and AHM (Australian Health Management).Key achievements:• Championed attribution modelling: Including training as well as integrating results into our weekly and post campaign reports.• Finding and implementing attribution insights: Resulted with a CPA decrease of 38%.• Launching Dynamic Creative: Proactively pitching to the client. This resulted in new business and revenue as well as Quarter on Quarter, 55% more acquisitions with the same media spend.• Proactively executing digital training sessions: Educating non digital members of the agency on a fortnightly basis.• Ongoing optimisations to client reporting: Resulting with data being interpreted and actioned quickly. Internally this involved setting up new templates and running excel training sessions for the agency. Show less

• Digital Media Coordinator

  • Apr 2013 - Jun 2014

  Within the first 6 months I was the primary digital contact for one of my client’s entire portfolio. I planned, implemented, managed and presented to clients the results of digital marketing campaigns across multiple digital media mediums.Main Clients: Funtastic (including Leap Frog, Power Rangers), Simplot (including Birdseye, John West, Leggos, Lean Cuisine, Quorn), Medibank and AHM.Key achievements:• Successfully launched over 30 online campaigns.• Advanced proficiency in Double Click Campaign Manager: Including formal certification.• Proactively executing digital training sessions: Educating non digital members of the agency on a fortnightly basis.• Exceed all KPI’s. Show less



DFK Benjamin King Money

• Australia
• Accounting
• 1 - 100 Employee

• Administrative Assistant / Entry level Accounting

  • Mar 2008 - Mar 2013