Marketing Coordinator

• Jun 2022 - Present

→ Collaborated with cross-functional teams and business partners to ensure timely execution of social media campaigns → Conducted in-depth analysis of social media Key Performance Indicators (KPIs), resulting in increased operational efficiency → Generated engaging content, including graphics, reels, and written posts, leading to a significant average growth of 170% in content and post interactions WoW → Designed and implemented Shopify landing pages, contributing to 6% of total event sales → Owned all social media operations, resulting in 9.5% growth in Instagram followers over a one-year period Show less

Customer Relationship Management Intern

• Sep 2021 - Jun 2022

→ Coordinated and communicated creative requests, asset preparation, and stakeholder approvals for email marketing campaigns in collaboration with various Disney Business Units, such as Disney Interactive Studios, Star Wars, El Capitan Theatre, Disney Publishing Worldwide, and D23, aiming to enhance campaign effectiveness and company ROI → Supported the Campaign Services team by actively participating in email campaign development, including HTML/CSS coding, email testing, and campaign quality assurance, resulting in 20% increase of efficiency in production → Established a Subject Line repository to identify high-performing keywords and categories, leading to improved CTR → Utilized Adobe Suite to develop asset deliverables and email marketing creative for over 150 campaigns, ensuring a visually appealing and engaging user experience → Provided insights into campaign performance through data analysis during weekly stakeholder meetings, contributing to data-driven decision-making processes → Developed comprehensive creative briefs, curated relevant content for targeted audiences, and conducted A/B tests for national holiday campaigns for a large volume list of over 2 Million → Ensured campaign compliance with all privacy legal requirements, including GDPR regulations Show less

Marketing Coordinator

• Jul 2021 - Sep 2021

→ Oversaw the proper execution of all marketing activities, including but not limited to, email marketing, social media, online advertising, copywriting, and asset production → Ensured projects are completed in a timely manner by managing and collaborating with the marketing intern → Oversaw the proper execution of email & social media marketing, online advertising, copywriting, and asset production, resulting in 50% efficiency in production → Managed and collaborated with the marketing intern to ensure that all campaigns are executed in a timely manner → Improved CRM by starting an email welcome series, creating triggered email replies to customers, and designing cohesive email creative for the welcome series Show less

Social Media Specialist

• Oct 2020 - Apr 2021

→ Managed multiple clients’ social media accounts (Facebook, Instagram, Twitter) using Facebook Creator Studio → Increased the number of followers by 12.9% and post interactions by 17.8% in a 30-day period → Created cohesive and consistent feed that aligns with clients’ branding → Developed social media marketing strategies, CTAs and created social media graphics on Canva to drive customer engagement → Designed, implemented, and proofread direct email marketing campaigns using Mailchimp (email service provider) Show less

Digital Marketing Coordinator

• Jun 2019 - Jun 2020

→ Designed, curated, and produced social media content weekly to pique audience interest → Increased Facebook and Instagram followers by 56% in 6 months by posting and scheduling content using Hootsuite and Buffer in order to maintain consistency and constant engagement with customers → Increased sales and store traffic by 30% by developing digital marketing strategies to engage young customers through social media content and advertisements → Utilized Google Analytics to analyze user interactions on the company’s website and optimize SEO, resulting in an average of 25% bounce rate in a 3-month period Show less

Office Manager

• Mar 2017 - May 2019

→ Oversaw office operations and led a team of 6 front desk receptionists, ensuring smooth daily functioning, as well as efficient guest services→ Managed equipment procurement for the station, ensuring the timely acquisition of necessary resources and maintaining up-to-date inventory records→ Collaborated closely with both the Station Manager and General Manager to achieve strategic goals, streamline operations, and enhance overall team productivity→ Conducted regular meetings with front desk staff to ensure effective communication and keep the team well-informed about new and evolving responsibilities and tasks→ Collaborated closely with the Operations Director to track and manage financial expenses, contributing to budget adherence and efficient financial operations→ Utilized Mailchimp to design, create, and distribute bi-weekly station newsletters Show less

Video Team Production Assistant

• Sep 2016 - May 2019

Front Desk Receptionist

• Sep 2016 - Mar 2017

Production Intern

• May 2018 - Jul 2018

→ Assisted news photographers and reporters to cover local news around West Michigan area → Assisted and produced a live news production, as well as operated and handled studio camera and news equipments → Gained customer service skills by helping organize Miranda Park Parties that had over a thousand attendees → Assisted news photographers and reporters to cover local news around West Michigan area → Assisted and produced a live news production, as well as operated and handled studio camera and news equipments → Gained customer service skills by helping organize Miranda Park Parties that had over a thousand attendees