Natasha Watkinson

Head Of Marketing at Zest4life
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Chartered Marketeer
    CIM | The Chartered Institute of Marketing

Experience

  • Zest4life
    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Head Of Marketing
      • Sep 2020 - Present

      Leading and developing the B2B marketing strategy to cost effectively deliver qualified leads. Responsible for managing the inhouse team and external copywriters/designers. Key achievements included: • Launched their first ecommerce website and online membership programme, which contributed to 100% customer and revenue growth in the first year • Developed and implemented their B2B marketing strategy from scratch, working closely with the sales team to cost effectively deliver qualified leads via events, email, partnership and social media campaigns. • Introduced a CRM system to replace a multitude of legacy systems and improve customer retention, sales pipeline management, marketing automation and business KPI reporting Show less

  • Plusnet
    • United Kingdom
    • Telecommunications
    • 300 - 400 Employee
    • Performance Marketing Manager
      • Oct 2015 - Sep 2017

      Overall responsibility for a £multi-million Affiliate Marketing budget to deliver B2C and B2B sales for Plusnet broadband and mobile. • Drove significant improvements in ROI by renegotiating contracts and optimising affiliate spend - reducing CPA’s (cost per activation) by 40%.

    • Online Marketing Manager
      • Apr 2011 - Sep 2015

      Developed and implemented the Online Marketing Strategy from scratch - delivering 51% customer growth in 3yrs, becoming the fastest growing ISP in the UK. Fundamental to this was overhauled online customer journey, and development of direct to website sales channels including SEO, PPC, Affiliates & social media.• Re-defined online marketing team structure for future scalability. Expanded team from 2 people in 2011 to 6 people in 2015.

  • EE
    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Senior Media Manager
      • Sep 2008 - Apr 2011

      Leading a team of marketing executives and media agencies to develop media strategy and deliver integrated media/marketing campaigns including TV, ATL advertising and digital (PPC, display, mobile, social networks and video) for Orange and T Mobile brands

    • Advertising Manager
      • Sep 2006 - Sep 2008

      I developed award winning campaigns (TV, sponsorship, press, cinema, radio and outdoor) to build the Orange brand.

    • Marketing Communications Manager
      • Mar 2003 - Sep 2006

      I managed the campaign to launch the Wanadoo brand and increase customer acquisition. I managed a £multi-million budget and developed significant experience of TV, press, Outdoor and cinema advertising and media strategy and planning.

  • Thus
    • Marketing Executive
      • Jan 2000 - Jan 2002

      I developed B2B campaigns to generate qualified business leads for the SME and Corporate sales teams. Including PR, advertising, direct mail, telemarketing and exhibitions. I developed B2B campaigns to generate qualified business leads for the SME and Corporate sales teams. Including PR, advertising, direct mail, telemarketing and exhibitions.

Education

  • CIM | The Chartered Institute of Marketing
    Postgraduate Diploma, Marketing
  • University of Leeds
    BSc, Biochemistry and Genetics

Community

You need to have a working account to view this content. Click here to join now