Experience

BAYZ

• Netherlands
• Professional Training and Coaching
• 1 - 100 Employee

• Founding Partner

  • 2019 - Present

  Our mission is to build data-literate workforces. In an era where data is everywhere, having a data-literate workforce is indispensable. Skill requirements are changing faster than ever. We empower employees within organizations with the most in-demand data & analytical skills, to ensure your organization keeps its raison d’être, bring in happy customers and have motivated employees. To foster a data culture where everyone embeds data in their day-to-day work, we have built a powerful curriculum that enables professionals from all levels to solve problems with data. Show less



WK Analytics | Metrixlab Big Data Analytics

• Partner, author

  • 2014 - 2018

  Walk & Kooge are partners in applied commercial analytics since 1993, and co-authors of "Creating Value with Big Data Analytics: Making Smarter Marketing Decisions" (Routledge, 2016) with professor Peter C. Verhoef, awarded as Dutch Marketing Book of the Year 2016 by Platform for Innovation in Marketing (PIM). In a joint venture (2014-2016) with MetrixLab, they successfully delivered an advanced marketing dashboard solution for blue chip clients, linking research data and social data to customer data, providing a holistic perspective on market, brand and customer performance. Show less



MIcompany

• Netherlands
• Business Consulting and Services
• 100 - 200 Employee

• Founding Partner

  • 2006 - 2013

  Marketing Intelligence consultancy firm, delivering sustainable growth through commercial analytics, co-founded with Marnix Bügel and Edwin Kooge.

• Program Director

  • 2006 - 2013

  MIcompany's 3-year analyst training program, aiming to develop high performing analytical teams, and example for developing strong analytical capabilities: Verhoef, P.C. & Lemon, K.N. (2013), Successful customer value management: Key lessons and emerging trends, European Management Journal, 31, 1-15 (pages 7-8).



VODW

• Netherlands
• Financial Services

• Managing Consultant Marketing Intelligence

  • 1999 - 2006

  Strategic marketing consultancy firm, shaping the Marketing Intelligence practice with Marnix Bügel and Edwin Kooge. Strategic marketing consultancy firm, shaping the Marketing Intelligence practice with Marnix Bügel and Edwin Kooge.



Beute Pereira Van der Kooij

• Data Analyst, Management Team

  • 1993 - 1999

  Database marketing pioneer, acquired by Acxiom Marketing Technologies. Database marketing pioneer, acquired by Acxiom Marketing Technologies.