Conversion Optimization & Revenue Growth Specialist

• Jun 2023 - Present

Director of Masterclasses

• Nov 2014 - May 2023

FEA mission is to inspire and empower women from around the world to build wildly successful businesses.As the Director of Masterclasses for the membership community, the Members' Club, I was in charge of producing engaging content for our members. I was also consistently finding ways to improve our service and help our members in their business through the most high-quality content possible.For the last few years, I've mastered the process of:✅ Managing the full A to Z process of putting together a monthly Masterclass✅ Conducting research with the members to ensure FEA is continuously learning and improving the Masterclasses, giving the members topics they love and need✅ Collaborating with the FEA team to ensure the planning for a successful launch of each Masterclass✅ Assisting with sourcing the Masterclass experts for future months✅ Tracking and reporting which Masterclasses and topics are in the biggest demand✅ Making strategic changes to improve the success of the Masterclasses Show less

Founder

• Jan 2012 - Present

Chief Data Officer

• Jun 2021 - May 2023

As online businesses, we collect and generate immense amounts of data: ✅ Data on clients – potential, or actual; ✅ Data related to products/services – ideas or offers; ✅ Content – past, present, and future in various formats. It's mind-boggling, if you think about it! Most business owners, though, don't realize that their data, or in effect, lack of it, is actually costing them hundreds, thousands, if not millions of dollars a year, because they make decisions based on incomplete information. Making sense of that data is challenging enough because of the sheer amount of it. But what makes taking full advantage of all that data exponentially harder is that it doesn't usually live in the same place. At Sigrun my priority was to simplify, supercharge, and automate our data collection and analysis so that we are able to make confident, profit-generating decisions. Working at Sigrun was incredibly rewarding because we didn't use numbers just to communicate the results of a campaign or a launch (though, our launch debriefs looked like masterpieces!), we used numbers to plan launches, fine-tune strategies, and adjust campaigns, sometimes in real-time. I couldn't be more proud of our results! Our paying such close attention to numbers and agility allowed us to have a $1,2mln launch in January 2022. In January 2023 we doubled that result! The path to 7 and 8 figures is not a matter of adding more, it's about refining what you do. It's about gaining surgical precision over your marketing so that you're able to adjust the dials just enough to achieve the outcome you're aiming for. Show less

Business Systems Architect & Coach

• Mar 2018 - Jun 2018

We've all heard it a thousand times – we've got to work smarter, not harder. Easier said than done when we have a million things on our to-do list. That's how the Author Accelerator team felt when they reached out to us. When we started working with the team, they had 30 book coaches who were guiding a few more than 150 writers through their Author Accelerator coaching programs. Because of their incredible results, the demand for the Author Accelerator programs was constantly growing. Everyone's dream, right? The problem was that, on the back end, things were not working smoothly. The Author Accelerator team knew that for their writer clients to have the best experience and results, they needed to ensure that the coach and the writer were a perfect match, based on more than ten criteria from coaching style, to topic, to genre, to level of feedback and individual availability. The stress-ridden match process took five hours of work per client, spread out over the course of about a week. To remedy the situation and create a new setup that would accommodate rapid growth, we brought Author Accelerator's information into a single platform that allowed the team to easily reference and match data about coaches and writers. The new setup made the Author Accelerator team five times more productive and infinitely more relaxed every time they get a new writer application. When I met with Laura Franzini, COO of Author Accelerator, the following year she shared: "The change we've seen in our business is astronomical. We've hired four new coaches who work for us, which means that we are able to work with about 80 more writers at any given time, which is very exciting. We have also upped our revenue by 85%, which is exactly what we were hoping for. And looking at our individual clients, we have been able to increase the total number of clients we are working with by 250%" Now, that's working smarter, not harder! Show less

System Architect

• Jun 2017 - Dec 2017

Corporate & Marketing Departments Manager

• Mar 2011 - Jan 2014

Research and report on external opportunities; oversee all marketing, advertising and promotional materials and activities; develop and implement marketing strategy to meet organizational objectives; administer client development and relationship management. Research and report on external opportunities; oversee all marketing, advertising and promotional materials and activities; develop and implement marketing strategy to meet organizational objectives; administer client development and relationship management.

Dual role - Strategic Project Planner & Manager and Legal Advisor & Corporate Administrator

• Nov 2007 - Feb 2011

Coordinate all project phases for migration to the new platform, selection, adaptations and upgrades of the new data base management system as well as application development and process improvements. Spearheaded the entire change, effectively interfaced and guided stakeholders including the general manager of Cyproman and KPMG partners. Simultaneously continue as a corporate administrator of over 50 offshore companies. Coordinate all project phases for migration to the new platform, selection, adaptations and upgrades of the new data base management system as well as application development and process improvements. Spearheaded the entire change, effectively interfaced and guided stakeholders including the general manager of Cyproman and KPMG partners. Simultaneously continue as a corporate administrator of over 50 offshore companies.

Senior Account Executive

• Jul 2004 - Jun 2007