Experience

UM London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Chief Client Officer

  • Sep 2021 - Present

  As CCO, the role requires the ability to proactively identify opportunities to leverage the best of UM and IPG to solve strategic marketing challenges and business problems, and importantly influence and deliver partnership and expertise at a senior level throughout the agency and direct to our clients. As the lead for Northern Europe across Johnson & Johnson, I am accountable for all senior client relationships, the agency output, processes, effective SOW and resource management whilst ensuring alignment to our regional and global vision. I am additionally, as part of the SLT, accountable for leading UK growth via business development overseeing all prospecting, market profile and relationships, new business opportunity evaluation and internal new business process. This includes leading new business pitches directly with the client or intermediary, overseeing the RFI/RFP submissions as well as agency casting, pitch content and commercials through to transition.



Newsworks

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Client Lead - Team Nation

  • Jan 2021 - Sep 2021

  Team Nation is the first-ever alliance between all news industry publishers, working with the Cabinet Office and MG OMD’s OmniGOV, to support the government in communicating key Covid 19 messages to the country. “All in, all together” is a collaboration of a scale never seen before and the campaigns run with the pace, agility and rigour of a newsroom delivering vital information to readers in a compassionate and relevant tone. I feel privileged to lead this brilliant team, and at such a critical time for the UK - consistently maintaining focus, prioritising and staying calm whilst under pressure to deliver the results that matter. Key activities: team leadership, client leadership, stakeholder management, resource allocation and prioritisation, operational leadership, quality control and delivery, problem solving



The Guardian

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Director of client partnerships

  • Jan 2017 - Dec 2020

  I joined The Guardian’s commercial SLT to lead the client and vertical sales team accountable for working directly with advertisers to market their brands to The Guardian audience. This challenging role involved establishing and leading the team to identify, drive and grow relationships with key advertisers to understand their business to build strategic solutions for partnerships and revenue growth. I oversaw award winning complex, innovative and cross functional partnerships to meet client objectives. My distinctive responsibility is what I call the ‘client inside’ – to be the voice of the brand inside The Guardian to relentlessly challenge and ensure the very best thinking and output to meet success criteria. Acting as a commercial ambassador to the editorial desks, I engaged key stakeholders and developed new ad propositions and opportunities to appeal to advertisers and their media agencies, including the launch of 3 new verticals – travel, food & drink and B2B. I was able to bring my senior media agency and industry leadership experience, as well as my energy and passion, to the publisher side to change the approach to client prioritisation, engagement and marketing, install best practice and raise The Guardian profile with clients. Working alongside my SLT peers, I was responsible for the P&L performance and sales, marketing and operations strategy and implementation. We led the Guardian to win Sales Team of The Year at the Media Week Awards in 2018 and Commercial Team of the Year at the Campaign Media Awards in 2019. Key activities: P&L management, business strategy, brand storytelling, strategic selling, marketing, pitching, client relationships, leadership, stakeholder management, resource allocation, brand ambassador, reorganisation and transformation, operations, industry awards judge, thought leadership and profile, talent and development



Havas Media UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jun 2013 - Dec 2016

  I led Havas Media in the UK (London and Manchester) with accountability for the UK P&L, setting the vision of the agency, the retention and growth of the client base, voice in market, prospecting & pitching for new business, the quality of the strategic thinking & insight & effectiveness output and the talent proposition alongside talent retention and acquisition. My challenge was to balance the focus on the ‘now’, whilst striving for tomorrow’s growth - as a business and for our clients. Running the UK agency involved working in collaboration with global peers across the Havas Group on client alignment, global prospecting and pitching.As MD, I successfully steered Havas Media through a large structural, operational and commercial re-structure whilst holding the hearts and minds of the agency. In this period, we also celebrated many new business successes including winning the much-desired BBC business, Pernod Ricard UK, Birds Eye and Nando's.Obsessed with authenticity and ‘practice what you preach’, I launched Havas Media’s talent proposition ‘meaningfulplacetowork’ to reflect the positioning as ‘The Home of Meaningful Brands’. We worked on how we should live purpose - together, and as individuals - to behave as a ‘Meaningful Brand’ aligned to clients and the agency position in market. Key activities: vision & strategy, brand strategy and storytelling, client retention and growth, new business pitching & pitching, P&L, reorganisation and change, operations, stakeholder management, resource allocation, marketing, industry voice and profile, talent mapping and development, recruitment

• Head Of Client Services

  • Jan 2011 - May 2013

  I took responsibility for all of the Havas Media client base in January 2011. This was a new role to bring together all client relationships, across all media disciplines, under one owner. The primary focus was on building and deepening client relationships, acting as a trusted partner and setting a transformation agenda. In getting closer to, and understanding their business, we could also learn how we could better engage and understand where we could improve our services and products to solve their business problems. Internally, responsibilities included reporting on delivery vs the client transformation plans, aligning processes, reviewing client service satisfactions and PRF’s, client contracts and smarter resource planning.Key activities: client leadership and transformation, presenting strategic and media solutions, pitching, resource allocation, team leadership and development, commercial contracts and terms



MPG

• United States
• Advertising Services
• 500 - 600 Employee

• Managing Partner, Client Service

  • Jan 2009 - Dec 2010

  The merger of MPG and MediaContacts into one management team (which had to date been run separately by two different management teams and P&L’s) resulted in the creation of a new Managing Partners board. In this re-organisation, I co-led all clients and channels across the agency and its people. I represented the agency within key stakeholder client and media owner meetings and at the board table internally managing both BAU activity as well as ensuring there was always a longer-term vision for clients and how the agency was progressing along that roadmap.Key activities: client leadership, account management, media planning, media owner relationships, team leadership & development

• Client Services Director & Head of Outdoor

  • Dec 2005 - Dec 2008

  As Client Services Director I took charge of Thomson Holidays at a senior level reporting directly into the MD and led the media launch for Thomsonfly which I count as one my big achievements. In this time, we also launched Magners Cider culminating in an IPA Effectiveness Award on what became known as the “Magners Effect”.As Head of Outdoor, a role I took alongside being CSD, I oversaw the commercial and senior relationship with our outdoor contractor of choice, Posterscope UK, as well as holding direct relationships with the key outdoor contractors. Key activities: client leadership, account management, media planning, media owner relationships, team leadership and development

• Account Director

  • Jan 2002 - Dec 2005

  I was the day-to-day lead on Thomson holidays and Pernod Ricard UK where I led the deal for Jacob’s Creek sponsorship of Friends. Something I am so proud of, to this day. It was one of the toughest pitches and it was down to pure determination and belief in this sponsorship as the right solution to the brands problem that it was eventually signed off. I also worked on Orange and with my experience from WWAV Rapp Collins was able to set up Orange Direct.

• Media Manager

  • Jun 2000 - Dec 2002

  I was recruited to MPG after they won the consolidated media account for Thomson Holidays and Lunn Poly. What I didn't know then, was that I was to work on and end up leading our Thomson Holidays account for 8 years!



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Planner Buyer & Senior Planner/Buyer

  • Jan 1997 - May 2000

  I credit WWAV with teaching me the true art of DR media and negotiation. I worked across a variety of performance clients from charities to financial services to collectibles I credit WWAV with teaching me the true art of DR media and negotiation. I worked across a variety of performance clients from charities to financial services to collectibles



dp Global Media

• Media Executive

  • Jul 1995 - Dec 1996

  My first experience in a media agency! The ad in the Evening Standard simply said, ‘Soho based media agency looking for a media assistant- good telephone skills, good communicator and German speaker’. I faxed my CV over, and the rest - as they say - is history! My first experience in a media agency! The ad in the Evening Standard simply said, ‘Soho based media agency looking for a media assistant- good telephone skills, good communicator and German speaker’. I faxed my CV over, and the rest - as they say - is history!