Business Development Lead

• Feb 2023 - Present

Assistant Director, Major Gifts

• Sep 2021 - Feb 2023

Manager, Alumni Giving

• Apr 2019 - Sep 2021

Development Associate (Leadership Regular Giving)

• Mar 2018 - Jan 2019

- Pioneered and implemented a 4 year fundraising strategy focused on engaging and retaining the support of donors within the leadership regular giving segment - Raised $50,000 philanthropic income from lapsed alumni to support the program- Redevelop a new data segmentation strategy to effectively identify and target donors with capacity to give- Developed a propensity model and retention action plan to assess regular donors - Refined and integrated a new tracking system for donor management- Established a new digital and direct mail appeal to the Hong Kong market- Acquired donors through Reunion Class Giving as part of the Faculty of Medicine, Dentistry and Health Sciences Show less

CASE Graduate Trainee

• Mar 2017 - Mar 2018

Editorial Intern

• Nov 2015 - Feb 2016

This 4 month placement during the University summer break gave me the opportunity to write short online and print articles for it's main luxury magazine- Prestige Singapore. As part of the media team, I wrote copy edits, attended press releases for leading arts and culture events, interviewed key artists and created newsworthy articles for the magazine. I also coordinated and supported the seasonal fashion shoots. This 4 month placement during the University summer break gave me the opportunity to write short online and print articles for it's main luxury magazine- Prestige Singapore. As part of the media team, I wrote copy edits, attended press releases for leading arts and culture events, interviewed key artists and created newsworthy articles for the magazine. I also coordinated and supported the seasonal fashion shoots.

Marketing Associate

• May 2013 - Sep 2013

- Lead in new website development - Research and create spreadsheets with details for new product development - Liaise with design, printing, PR agencies to actualize marketing campaigns and events as well as oversee project from start to end - Manage logistics for marketing campaigns and events - Compile and update collateral spreadsheets from marketing surveys and create keynotes for analysis - Coordinate order and packing of related products for marketing campaigns and sponsorship events. - Open and close purchase orders - Present results of marketing campaign in monthly meeting for marketing campaigns - Provide quality customer service for web contacts or phone calls Show less