Experience

GURUPEEPS INC

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Mar 2014 - Present

  • Responsible for developing and delivering client offerings, driving sales and new business and managing relationships with current and prospective clients• Consult with companies in the beauty and health and wellness industry looking to penetrate, grow and achieve bottom line growth• Advise clients on the effective use and development of digital and influencer marketing strategies, social media, branding and product development• Recruit and negotiate with third-party service providers and manufacturers• Responsible for all of GuruPeeps Inc.’s financial affairs and overall profitability and financial success of the business



J Group

• Independent Consultant

  • Nov 2011 - Present

  • Advise on the effective use and development of digital marketing, social media, and influencer marketing strategies• Audit existing digital marketing and business development initiatives to identify opportunities to enhance engagement through branding and image recognition.• Advise on go-to-market strategies that leverage influential content creators, while specifically targeting consumers based on the variety of products and services being promoted.• Consult on pricing models (levels of subscription, sponsorship, advertising, etc.), that will maximize revenue generation for the company and its clients. • Prepare reports, present findings and make recommendations on how management can secure competitive advantages and lead the industry in the field of influencer marketing.