Experience

medino

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Editor

  • Dec 2020 - Present

  As Editor for online pharmacy start-up medino, I work within a small marketing team of two to elevate medino’s profile, gain visitors to the site and increase revenue each month. Work and achievements include: - Creation and maintenance of tone of voice, and copy: across all touchpoints of the site and socials – from UX to product copy, articles and PR - Article strategy and creation: incorporating SEO best practices and jumping on trending topics or informative health, beauty or skincare content – all adhering to strict editorial content policy that I created - Recruiting and managing freelance copywriting resource: onboarding resource to medino TOV, maintaining quality across 7500+ products and approving or reviewing work created - Email marketing to 90,000+ subscribers using Mailchimp: boosting Av. open rate to 32%, Av. click rate to 1% and Av. revenue per email to £2k+ - Created new product living structure with buying team: to improve content on site, incorporate SEO and get maximum amount of products added to site to increase sales - Onboarded PR agency (10yetis) and work as their lead point of contact: approving & creating features, press releases, reactive comments and PR plans - Onboarded and work with SEO consultant as lead point of contact: incorporating an SEO strategy, improving articles and product copy to best SEO practices - Analyse data to inform decisions and create campaign/content strategies: created a yearlong campaign plan within marketing with buying team, growing revenue from £252kpcm (when joined) to (currently) ~£600kpcm to hit high targets; also grew monthly article visits from <1k to currently 12k+ - Worked with buying to form a closer relationship with brands: leading to large discounts across the site, guest article blogs and shared social posts Show less



Natasha Lucille LTD

• Freelance Writer and Copywriter

  • Sep 2019 - Present

  Working both solo and with high-profile agencies, my work includes various writing, editing and interviewing on versatile projects for both small local businesses and well-known brands, including EY, HSBC, Airbus, Dove and AB InBev. Projects include: blog and article writing, from editorial to career website profile articles; SEO articles and product descriptions; scriptwriting and interviewing; social copy; campaign ideation and pitch work. Working both solo and with high-profile agencies, my work includes various writing, editing and interviewing on versatile projects for both small local businesses and well-known brands, including EY, HSBC, Airbus, Dove and AB InBev. Projects include: blog and article writing, from editorial to career website profile articles; SEO articles and product descriptions; scriptwriting and interviewing; social copy; campaign ideation and pitch work.



Adjust Your Set

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content Creative

  • Jun 2019 - Aug 2019

  Hertz: Responsible for writing, research and ideation of data-informed and culturally relevant social and editorial travel content (blogs, guides & social posts), for four different markets (UK, Italy, Spain and Benelux); daily creation of social copy tailored to brand TOV, working with transcreation team; edited and proofread all freelance copy to ensure consistency and quality across content. Vanish: Copywriter for Vanish app, based around reviving second-hand clothes to encourage less fast fashion and clothing waste. Created all copy, including articles within app and UX copy; researched and helped develop TOV. Barclaycard: Worked onsite with social team at Barclaycard presents British Summer Time to create all copy on social posts throughout the festival as sole copywriter. Show less



Barclaycard

• United Kingdom
• Financial Services
• 700 & Above Employee

• Content Lead

  • Dec 2018 - May 2019

  Working for agency Adjust Your Set, my role involves dealing directly with clients in-house at Barclays Global Headquarters. My work includes but is not limited to: • Creating social media copy for Barclaycard and Barclaycard Entertainment assets and social channels • Planning, executing and project managing social campaigns for Facebook, Twitter and Instagram, including concept and research work through to final product • Keeping clients updated on latest social media developments, tech news and social media consumer use to inform and develop content Show less



Not Actual Size

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Writer

  • Jul 2016 - Nov 2018

  Not Actual Size is a premium creative content agency that focuses on creating distinctive content and conversation by exploring the relationship between brands and people. My role was varied, and included creating copy, editorial, campaign and strategic content for global brands such as Dove, Rexona (Sure/Degree), Ray-Ban, Piaget, Loro Piana and Neutral. Responsibilities: • Creation of SEO-optimised copy and editorial pieces for various markets and clients, including: website and product copy, articles and press releases • Content creation for individual brand micro-sites (including travel writing based Ray-Ban ‘Chromance’ site, and Luxottica ‘Lookbook’) • Creation of content pillars to boost and improve brands (e.g. Neutral, presented at Unilever offices in Rotterdam) • Creation of TOV guidelines for new or revamped brands (e.g. Neutral and Rexona) • End to end execution of campaigns for various clients, from concept and research through to final content • Caption copy creation and community management of the official global Dove Instagram account: engaging with followers through comments and direct messages, sourcing content to regram and overall management of the channel • Interviewing real women, experts and research & development brand specialists for content creation • Editing and sub-editing content created by other writers • Creation of blog content for the agency website, focusing on best practice within the digital marketing space • Daily media monitoring for content and format inspiration, tracking digital marketing trends and industry developments Show less



News UK

• United Kingdom
• Online Audio and Video Media
• 700 & Above Employee

• TV Magazine Writer - The Sun

  • Apr 2016 - Apr 2016

  Writing previews and reviews for the magazine and daily newspaper, including The Sun newspapers' weekly pull-out TV Magazine, as well as transcribing interviews.

• Travel Writer - The Sun

  • Apr 2016 - Apr 2016

  Creating online and print content for the Travel section of the Sun/the Sun on Sunday. This included researching and writing the weeks' front page 'Top Ten' article plus various print and online content, as well as image sourcing for articles.



Out of Office

• Travel Content Writer & Copywriter

  • Nov 2015 - Dec 2015

  Internship at a new luxury travel website, providing copy and blogs/articles for launch. • Created a backlog of travel and LGBT related blog posts for the website, including interview articles (conducted over phone and through email) • Extensive copywriting for the itineraries and countries featured • Creating promotional feature articles for Attitude magazine (online edition) and Gay Times magazine (print edition), two leading UK LGBT magazines Internship at a new luxury travel website, providing copy and blogs/articles for launch. • Created a backlog of travel and LGBT related blog posts for the website, including interview articles (conducted over phone and through email) • Extensive copywriting for the itineraries and countries featured • Creating promotional feature articles for Attitude magazine (online edition) and Gay Times magazine (print edition), two leading UK LGBT magazines



University of Westminster

• United Kingdom
• Higher Education
• 700 & Above Employee

• Clearing Enquiry Team

  • Aug 2012 - Aug 2014

  Extended contract with the Clearing Enquiry team in the University’s high volume call centre, assisting candidates applying through the ‘Clearing’ process. In this role, I professionally handled University correspondence with prospective students, lecturers and fellow academic establishments while managing the University’s database entry (SRS), rejecting or accepting students for 2014/2015 entry. Extended contract with the Clearing Enquiry team in the University’s high volume call centre, assisting candidates applying through the ‘Clearing’ process. In this role, I professionally handled University correspondence with prospective students, lecturers and fellow academic establishments while managing the University’s database entry (SRS), rejecting or accepting students for 2014/2015 entry.



House of Commons

• United Kingdom
• Political Organizations
• 700 & Above Employee

• Hansard Production Unit

  • Feb 2014 - Feb 2014

  • Proofread and sub-edited the Daily Report for both the Lords and Commons, using code to ensure copy was formatted in the house style • Met publishing and printing deadlines within a team, communicating with committee reporters daily to fact-check • Proofread and sub-edited the Daily Report for both the Lords and Commons, using code to ensure copy was formatted in the house style • Met publishing and printing deadlines within a team, communicating with committee reporters daily to fact-check



Various [Online Websites]

• Film Critic/Writer

  • Aug 2013 - Jan 2014

  Occasional film critic writing. Occasional film critic writing.