Natasha Lalika Coetzer
Art Director at M&C Saatchi Abel- Claim this Profile
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French Elementary proficiency
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English Native or bilingual proficiency
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Afrikaans Native or bilingual proficiency
Topline Score
Bio
Ryan van Son
She's handy in a tight spot our Tash. And rather bloody reliable too. I deliberatley chucked her in the deep end on a particularly large digital campaign, and she absolutely killed it. Keeper she is.
Jade Fick
Natasha has design superpowers and impressive expertise in motion design. She is a creative powerhouse who consistently delivers exceptional work, leaving me in awe of her designs every time. Her thoughtful approach to briefs always makes me feel at ease, knowing that the project is in capable hands.
Ahmed Tilly
Natasha is one of the most dedicated designers I have come across. Her hunger for excellence in design is only matched by her attention to detail and care for her craft. Natasha is talented in the broader area of design and is more than capable in several skills from graphic design, to digital design and illustration. The thing I found most impressive is her ambition, work ethic and dedication to her craft.
Ryan van Son
She's handy in a tight spot our Tash. And rather bloody reliable too. I deliberatley chucked her in the deep end on a particularly large digital campaign, and she absolutely killed it. Keeper she is.
Jade Fick
Natasha has design superpowers and impressive expertise in motion design. She is a creative powerhouse who consistently delivers exceptional work, leaving me in awe of her designs every time. Her thoughtful approach to briefs always makes me feel at ease, knowing that the project is in capable hands.
Ahmed Tilly
Natasha is one of the most dedicated designers I have come across. Her hunger for excellence in design is only matched by her attention to detail and care for her craft. Natasha is talented in the broader area of design and is more than capable in several skills from graphic design, to digital design and illustration. The thing I found most impressive is her ambition, work ethic and dedication to her craft.
Ryan van Son
She's handy in a tight spot our Tash. And rather bloody reliable too. I deliberatley chucked her in the deep end on a particularly large digital campaign, and she absolutely killed it. Keeper she is.
Jade Fick
Natasha has design superpowers and impressive expertise in motion design. She is a creative powerhouse who consistently delivers exceptional work, leaving me in awe of her designs every time. Her thoughtful approach to briefs always makes me feel at ease, knowing that the project is in capable hands.
Ahmed Tilly
Natasha is one of the most dedicated designers I have come across. Her hunger for excellence in design is only matched by her attention to detail and care for her craft. Natasha is talented in the broader area of design and is more than capable in several skills from graphic design, to digital design and illustration. The thing I found most impressive is her ambition, work ethic and dedication to her craft.
Ryan van Son
She's handy in a tight spot our Tash. And rather bloody reliable too. I deliberatley chucked her in the deep end on a particularly large digital campaign, and she absolutely killed it. Keeper she is.
Jade Fick
Natasha has design superpowers and impressive expertise in motion design. She is a creative powerhouse who consistently delivers exceptional work, leaving me in awe of her designs every time. Her thoughtful approach to briefs always makes me feel at ease, knowing that the project is in capable hands.
Ahmed Tilly
Natasha is one of the most dedicated designers I have come across. Her hunger for excellence in design is only matched by her attention to detail and care for her craft. Natasha is talented in the broader area of design and is more than capable in several skills from graphic design, to digital design and illustration. The thing I found most impressive is her ambition, work ethic and dedication to her craft.
Credentials
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Facebook and Instagram
FacebookApr, 2019- Nov, 2024 -
Plan Reach and Frequency Campaigns with Campaign Planner
FacebookApr, 2019- Nov, 2024 -
Targeting: Core Audiences
FacebookApr, 2019- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleMar, 2019- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2019- Nov, 2024
Experience
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M&C Saatchi Abel
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South Africa
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Advertising Services
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100 - 200 Employee
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Art Director
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Jun 2023 - Present
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Freelance Creative
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Sep 2019 - Present
I work with a variety of brands and agencies. What I do: - Conceptualisation - Art Direction - Creative Direction - Brand Design - Graphic Design - Motion Graphics/Animation - Copywriting Brands/Clients I work with: Logitech Gaming TransUnion B2B & B2C Mahindra Revlon Puma Elizabeth Arden KFC Standard Bank Lexus SuperSport Agencies I work with: So Interactive Mediacom Sly Creative Tetrice Six Sense M&C Saatchi Abel Show less
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Wunderman Thompson South Africa
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South Africa
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Advertising Services
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100 - 200 Employee
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Art Director
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Oct 2021 - Apr 2023
What I do: - I work closely with copywriters to conceptualise and execute creative content for digital campaigns - Animation & motion design - Illustration - Digital design & art direction - Copywriting Who I work with: - Coca-Cola - South African Tourism - Topo Chico Hard Seltzer - Cadbury (Mondelez) - Rentoza - BMW - MINI Global - Spotify Internal awards: - Creative Bravery - Hidden Hero What I do: - I work closely with copywriters to conceptualise and execute creative content for digital campaigns - Animation & motion design - Illustration - Digital design & art direction - Copywriting Who I work with: - Coca-Cola - South African Tourism - Topo Chico Hard Seltzer - Cadbury (Mondelez) - Rentoza - BMW - MINI Global - Spotify Internal awards: - Creative Bravery - Hidden Hero
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So Interactive
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South Africa
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Design Services
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1 - 100 Employee
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Graphic Designer
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May 2021 - Oct 2021
What I do: - Create social media content through digital design - Animation and motion design - Conceptualise creative executions for social media content Who I work with: - Reeflords Property Development - AIG - Logitech Gaming & C+P What I do: - Create social media content through digital design - Animation and motion design - Conceptualise creative executions for social media content Who I work with: - Reeflords Property Development - AIG - Logitech Gaming & C+P
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Content Merchants
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Advertising Services
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1 - 100 Employee
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Digital Art Director
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Aug 2019 - May 2021
What I do: - Conceptualise and create content, mainly in the digital space - Find business solutions through creative design - Understand brand strategy and marketing initiatives - Create Brand Identity Systems - Write and execute creative briefs (Account Management) - Oversee other creative Who I work with: - Medal Paints - FILA - Vespa SA - Hatch Institute - Oxford University - Esme Learning - Dropbox What I do: - Conceptualise and create content, mainly in the digital space - Find business solutions through creative design - Understand brand strategy and marketing initiatives - Create Brand Identity Systems - Write and execute creative briefs (Account Management) - Oversee other creative Who I work with: - Medal Paints - FILA - Vespa SA - Hatch Institute - Oxford University - Esme Learning - Dropbox
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Abnormal
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South Africa
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Advertising Services
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1 - 100 Employee
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Digital Copywriter
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Mar 2019 - Jul 2019
What I do: I write, conceptualise, and curate content for social media platforms including Facebook, Instagram, and LinkedIn. Proofread, write and edit written content for different websites and print ads. Conceptual copywriter for print ads, and scripts for radio ads. Currently working with: Bavaria South Africa Bavaria Africa Craft Homes Sandton Gate Abland Abreal Topshell Gauteng Loftus Park (Sports Central) What I do: I write, conceptualise, and curate content for social media platforms including Facebook, Instagram, and LinkedIn. Proofread, write and edit written content for different websites and print ads. Conceptual copywriter for print ads, and scripts for radio ads. Currently working with: Bavaria South Africa Bavaria Africa Craft Homes Sandton Gate Abland Abreal Topshell Gauteng Loftus Park (Sports Central)
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TBWA\ South Africa
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South Africa
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Advertising Services
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200 - 300 Employee
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Digital Copywriter
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Aug 2018 - Feb 2019
What I do: - Work closely with the digital team and Art Director, I write up to 8 social media posts a day based on culturally relevant topics Who I work with: - MTN South Africa - Liberty Group Write compelling and creative content, on trending topics and relate it back to the brand, across digital platforms. Live posting and content creation at events. Write briefs, that include the content ideas for the day, for client. Use data and insights gained from digital platforms to inform content ideas and creation. Show less
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Professional Editors' Guild (PEG)
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Writing and Editing
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1 - 100 Employee
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Freelance Editor
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Mar 2016 - Jan 2018
Creating and editing written content (print and digital) for a broad spectrum of industries. Creating and editing written content (print and digital) for a broad spectrum of industries.
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Private Tutor
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Jul 2015 - Jul 2017
Teaching and tutoring languages such as Afrikaans and English to native and 2nd to 3rd language speakers. Students varied from early childhood development from 3 years old to adults in their 30s. Teaching and tutoring languages such as Afrikaans and English to native and 2nd to 3rd language speakers. Students varied from early childhood development from 3 years old to adults in their 30s.
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Education
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2015 - 2017
University of Johannesburg
Bachelor of Arts (BA), Linguistics -
2017 - 2017
WITS Language School
Certificate, French Studies
Community
