Experience

Blonde Sheep Licensing
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Founder & Chief Executive Officer

  • May 2015 - Present


ARTiSTORY

• United States
• Marketing Services
• 1 - 100 Employee

• Co-Founder & Licensing Director

  • Sep 2020 - Dec 2022

  ARTiSTORY focuses on cultural IP licensing, supported by storytelling. This is done through 3 business functions: IP asset development, IP licensing and content development. Along with my business partner I set up and built the global business from scratch. Securing multiple museum partners, namely the National Gallery (London), Museum Fine Arts (Boston), Brooklyn Museum (New York), Thyssen Museum (Madrid), Centre Pompidou (Paris) and Benaki Museum (Athens). Recruited, managed and developed teams across design, research, content creation, sales and marketing in EMEA, US and supported the Chinese office. Developed a strong network of sales consultants and agents across the EMEA territory. Pitched to global brands, retailers and manufacturers with aim of them taking a license with ARTiSTORY. Over 50 leads in the pipeline and ready to sign. Show less



Embellish-Events

• United Kingdom
• Events Services

• Founder

  • Jan 2019 - Mar 2020

  Currently taking a siesta due to Covid-19. Organising team building events, corporate events, sales and presentation training and team reward activities in beautiful Barcelona. New business development Secure new collaboration partners Develop event programmes Accompany trainees during their event Attend to trainees needs Currently taking a siesta due to Covid-19. Organising team building events, corporate events, sales and presentation training and team reward activities in beautiful Barcelona. New business development Secure new collaboration partners Develop event programmes Accompany trainees during their event Attend to trainees needs



LiteBulb Group

• Manufacturing
• 1 - 100 Employee

• Vice President of Licensing

  • Jul 2013 - Apr 2015

  LiteBulb Licensing is a brand management agency incorporating both licensing & creative divisions. Our creative approach to licensing ensures that we deliver successful, innovative and eye catching programs that appeal to partners, retailers and consumers alike. We build brand USP in partnership with the licensor. Agents for UKTV channel Dave, Tooned by McLaren, Subway Surfers and Henri Le Worm. Tooned by McLaren is represented globally Interested in UK and global representation of brands. Show less



Coolabi Ltd

• Head of Licensing

  • Sep 2011 - Apr 2013

  Manage and grow the existing portfolio of brands, Purple Ronnie, Poppy Cat and Scarlett & Crimson, globally. Selecting best in class international agents to oversee the launch and day-to-day management of the brands, as well as setting strategies in each territory. Currently direct ten international agents across the UK, EU, Asia and Australia. Negotiate and approve all licensing agreements and appoint local distributors to for the master toy category. Quarterly forecasting and business planning. Work closely with the Head of Production and TV distribution partner to prioritise new territories for launch. Work closely with Director of Content on developing the digital strategies for all brands. Supervise and develop the Licensing Coordinator. Show less



Chapman Entertainment

• Media Production
• 1 - 100 Employee

• Head of Licensing

  • Apr 2009 - Sep 2011

  Lead and developed the UK licensing programme for all company brands with an estimated retail value of £35 million in 2010. Challenged to grow the existing brands, Fifi and the Flowertots and Roary the Racing Car, and developing and implementing the launch programmes for the new brands, Little Charley Bear and Raa Raa the Noisy Lion. Managed a team of four covering both licensing and product development. Responsible for sales analysis and forecasting for the UK and the strategic planning an implementation of ongoing licensing programmes. The team managed 130 licensees and brought in £680k on new business in the last year, of which I was responsible for bringing in £400k. Strong sales and negotiation skills were essential as well as the ability to confidently negotiate and approve deal memos across all categories. A strong commercial understanding of business in general and the retail market place, as well as market trends, is necessary as is a diverse network of licensees and with the ability to develop strong working relationships with licensees and retailers. Show less



Turner Broadcasting

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Franchise Manager

  • Feb 2009 - Mar 2009

  A short term contract working with the Franchise Director Developing EMEA marketing plans. A short term contract working with the Franchise Director Developing EMEA marketing plans.



19 Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Licensing Director

  • Aug 2007 - Nov 2008

  Work independently within the Commercial Department to develop global licensing programmes for Claudia Schiffer, Brand Beckham, The David Beckham Academy, Spice Girls and the US TV show, So You Think You Can Dance. Define brand strategies and retail approaches with key licensees, such as adidas. Research and identify new partners for the brands across all product categories and outline the key financial deal terms. Oversee the development of style guides for use by all media partners. Manage the set up and running of online stores for The Spice Girls and Annie Lennox. As a member of the merchandise team, assisted in the design and development of tour merchandise for So You Think You Can Dance and The Spice Girls. Show less



The Beanstalk Group

• United States
• Advertising Services

• Associate Director, Retail Management

  • Jan 2002 - Aug 2007

  Managed a team of three we were responsible for Beanstalk’s interaction with retailers across Europe relating to all of their brands. I had responsibilities in the soft goods team, specifically for the health and beauty, jewellery and some apparel categories, with financial targets to meet. During Beanstalk’s representation of Muhammad Ali, for two years, I was the European Brand Manager on the account. Managed the mature licensing program on the mary-kateandashley brand. Working along side my team, we launched the brand in the UK at ASDA, the exclusive retail partner. This involved co-ordinating new product launches and the press event that surrounded the launch. I was responsible for pursuing new licensees for expansion, negotiating deal terms and contracts, and managing them on a daily basis to grow their business in the UK. I organised and set up events, and created and executed marketing activities and promotions across a variety of media formats. Show less



Ideal Toys

• India
• Appliances, Electrical, and Electronics Manufacturing

• Marketing and PR Assistant

  • Oct 1997 - Feb 1999

  In my first marketing role, I was initially responsible for consumer services, questions, complaints and queries. I was quickly promoted to account handler level, and soon took on responsibility for the Dancing Baby account in the UK (an off-shoot from the Ally McBeal series). This involved liaising with TV, press and magazines to arrange competitions, interviews, features and appearances. I also had to deal with customer sample requests, write press releases and product editorials and help to organise, set up and present at exhibitions. Before leaving Ideal Toys, I was responsible for completing the monthly toy sales forecast for the whole company. Show less