Natasha Ball
Research Associate at University of Ottawa- Claim this Profile
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Bio
Andrew Manouk, MBA
Natasha was my direct supervisor for over a year at Bam Strategy, a digital marketing agency in Montreal, QC. During this time, we managed many clients’ digital marketing campaigns and worked on several projects together. As a young employee starting out my career, Natasha was not only my supervisor, but also my mentor. Natasha’s profile speaks for itself. She is creative, passionate and solutions oriented with great communication skills. Her lead by example, can-do mentality, is what makes her a great leader and team player. I truly enjoyed working with Natasha and highly recommend her for any company in the future.
Anda Marciuc
Had the pleasure working with Natasha for couple of years and I must say, she is an absolutely wonderful collaborator and colleague. She approached the business challenge with a lot of passion and was determined to develop winning strategies for the clients. She always contributed with great insights, she was able to solve complex client problems with simple, well thought-out solutions. Natasha's particularly strategic mindset was always a great asset during our work together. Natasha is an asset to any organization looking for people with opinions, courage and conviction.
Andrew Manouk, MBA
Natasha was my direct supervisor for over a year at Bam Strategy, a digital marketing agency in Montreal, QC. During this time, we managed many clients’ digital marketing campaigns and worked on several projects together. As a young employee starting out my career, Natasha was not only my supervisor, but also my mentor. Natasha’s profile speaks for itself. She is creative, passionate and solutions oriented with great communication skills. Her lead by example, can-do mentality, is what makes her a great leader and team player. I truly enjoyed working with Natasha and highly recommend her for any company in the future.
Anda Marciuc
Had the pleasure working with Natasha for couple of years and I must say, she is an absolutely wonderful collaborator and colleague. She approached the business challenge with a lot of passion and was determined to develop winning strategies for the clients. She always contributed with great insights, she was able to solve complex client problems with simple, well thought-out solutions. Natasha's particularly strategic mindset was always a great asset during our work together. Natasha is an asset to any organization looking for people with opinions, courage and conviction.
Andrew Manouk, MBA
Natasha was my direct supervisor for over a year at Bam Strategy, a digital marketing agency in Montreal, QC. During this time, we managed many clients’ digital marketing campaigns and worked on several projects together. As a young employee starting out my career, Natasha was not only my supervisor, but also my mentor. Natasha’s profile speaks for itself. She is creative, passionate and solutions oriented with great communication skills. Her lead by example, can-do mentality, is what makes her a great leader and team player. I truly enjoyed working with Natasha and highly recommend her for any company in the future.
Anda Marciuc
Had the pleasure working with Natasha for couple of years and I must say, she is an absolutely wonderful collaborator and colleague. She approached the business challenge with a lot of passion and was determined to develop winning strategies for the clients. She always contributed with great insights, she was able to solve complex client problems with simple, well thought-out solutions. Natasha's particularly strategic mindset was always a great asset during our work together. Natasha is an asset to any organization looking for people with opinions, courage and conviction.
Andrew Manouk, MBA
Natasha was my direct supervisor for over a year at Bam Strategy, a digital marketing agency in Montreal, QC. During this time, we managed many clients’ digital marketing campaigns and worked on several projects together. As a young employee starting out my career, Natasha was not only my supervisor, but also my mentor. Natasha’s profile speaks for itself. She is creative, passionate and solutions oriented with great communication skills. Her lead by example, can-do mentality, is what makes her a great leader and team player. I truly enjoyed working with Natasha and highly recommend her for any company in the future.
Anda Marciuc
Had the pleasure working with Natasha for couple of years and I must say, she is an absolutely wonderful collaborator and colleague. She approached the business challenge with a lot of passion and was determined to develop winning strategies for the clients. She always contributed with great insights, she was able to solve complex client problems with simple, well thought-out solutions. Natasha's particularly strategic mindset was always a great asset during our work together. Natasha is an asset to any organization looking for people with opinions, courage and conviction.
Experience
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University of Ottawa
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Canada
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Higher Education
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700 & Above Employee
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Research Associate
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Jan 2021 - Present
The Healthy Professional Worker Partnership examines the gendered experiences of professional workers with a focus on mental health issues, leaves of absences & return to work. The Healthy Professional Worker Partnership examines the gendered experiences of professional workers with a focus on mental health issues, leaves of absences & return to work.
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The Institute of Internal Auditors Inc.
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United States
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Non-profit Organizations
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200 - 300 Employee
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Marketing and Communications Manager
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Jan 2018 - Jun 2018
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Mediative
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Manager, Digital Strategist
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Jan 2016 - Jun 2017
As Senior Manager, Account Strategy, I was the point person for the top 24 national sales reps at Yellow pages for whom I supported by providing digital strategic input on multi-channel marketing initiatives and recommendations on their national accounts. In addition, I actively contributed in building a complete new sales channel, for which I worked on developing innovative ways for the go to market approach of products and processes, that generated almost 10% of the overall company revenue in 2016. Digital Strategy:• Contributed to business growth by identifying new opportunities and developing creative and performance based digital strategies for clients, specifically in search marketing (SEO/SEM) and display media advertising.• Tracked campaign performance and defined and executed continuous improvements based on analytical and reporting data to ensure success against stated KPIs for client digital growth • Conceived and oversaw digital marketing programs and campaigns from conception to completion to target each stage in the client purchasing journey by providing strategic insights and optimizations to ensure results were met.• Identified account growth opportunities and conceived renewal strategies• Research and analysis of market, client industries/competitors, benchmarks, etc. Portfolio/Channel Management, product and process: • Build relationships with channel representatives and managers to encourage the cross selling of Mediative’s digital services.• Advise on process and product development.Training and Mentorship:• Coached top reps on digital solutions/products and designing successful strategies, and to prove value for: SEO, SEM, UX, and Display ecosystem • Assisted reps in understanding and utilizing reports, including providing support on Google Analytics supportIndustries: Telecommunications, Retail, Professional services ( Law, medical, insurance), Residential services, Higher Education, Luxury Goods, etc.
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Senior Enterprise Account Manager
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Dec 2014 - Jan 2016
As a Senior Enterprise Account Manager, I was responsible for ensuring successful growth campaigns and programs to national clients, such as Bell, Air Transat, UNHCR, 411.ca, to name a few. Our goal was to increase client business growth through online strategies including SEM, SEO, UX and display advertising. As part of the account management and digital strategy team, I: - developed innovative multi-faceted, data driven, digital marketing plans - conceived and executed strategies to accelerate growth against stated KPIs- ensured client satisfaction and continuously enhanced customer experience- monitored campaign success and provided strategic insight through reporting and data analysis - worked on renewal strategies with internal teams and presented to clients - ensured project delivery with deadlines by overseeing project management and workload of team members- responsible for account profitability, by maintaining budget management and ensuring projects were in scope
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BAM Strategy
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Canada
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Advertising Services
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100 - 200 Employee
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Digital Account Supervisor
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Jan 2013 - Dec 2014
• Conceived, planned and executed digital communication and marketing strategies for clients • Strategic planning for client web presence and digital initiatives. • Management of operational and tactical project implementation through entire production process • Managed day to day client relationships and ensured customer satisfaction • Responsible for budget management and accountable for project delivery on budget and within timelines • Oversee branding conception and manage digital brand image implementation Clients: P&G (Hair Care: Pantene, Herbal Essence), P&G scale programs (BrandSaver & BrandSampler), CCM/Reebok Hockey, Brother
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Concordia University
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Canada
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Higher Education
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700 & Above Employee
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Program & Communication Coordinator
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Aug 2011 - Jun 2012
• Developed, launched and managed marketing strategies; including strategic branding and coordination of promotional items • Developed and coordinated activities and events with international alumni networks • Recruited new business partners and volunteers • Responsible for managing international network of 100+ volunteers; liaised and developed effective relationships with the University and its alumni • Expanded and managed content for social media networks and developed on-line communities for 25 alumni chapters • Created and managed communication materials and budgets for over 50 successful events and projects world-wide
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Transatlantic Community Foundation Network
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Philanthropic Fundraising Services
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Communications Intern
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Oct 2010 - Dec 2010
• Managed the Foundations’ social media strategy; strategic branding for the national conference • Research of grants and sponsorship opportunities • Managed the Foundations’ social media strategy; strategic branding for the national conference • Research of grants and sponsorship opportunities
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Canadian Breast Cancer Network
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Canada
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Non-profit Organizations
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1 - 100 Employee
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volunteer
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Aug 2010 - Oct 2010
Assisted in organizing and providing logistical support for an event for Members of Parliament and Senators to create awareness award the needs of breast cancer patients and survivors. Assisted in organizing and providing logistical support for an event for Members of Parliament and Senators to create awareness award the needs of breast cancer patients and survivors.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Member
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2007 - 2009
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Health Canada | Santé Canada
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Canada
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Government Administration
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700 & Above Employee
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Project Assistant/summer intern
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May 2005 - Jul 2005
• Conducted comparative research on vaccine policies and international programs • Collaborated on marketing global awareness campaigns in tandem with the Pan American Health Organization • Conducted comparative research on vaccine policies and international programs • Collaborated on marketing global awareness campaigns in tandem with the Pan American Health Organization
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Education
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2003 - 2008
Carleton University
Honors Bachelor in Political Science, International Relations
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