Experience

Unified Microsystems

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• Web Designer

  • Nov 2018 - Present

  Dubai, United Arab Emirates Unified Microsystems is a digital media and creative agency that focuses on marketing solutions. Some of my key responsibilities include: - Responsible for setting up design standards and guidelines for our client’s social and google display ads. - Designing landing pages, social media posts and ads, and google ads with brand consistency to promote event-specific campaigns - User interface design, web design and front-end development - Implementation of social media posts… Show more Unified Microsystems is a digital media and creative agency that focuses on marketing solutions. Some of my key responsibilities include: - Responsible for setting up design standards and guidelines for our client’s social and google display ads. - Designing landing pages, social media posts and ads, and google ads with brand consistency to promote event-specific campaigns - User interface design, web design and front-end development - Implementation of social media posts, using a creative mix of static, animated/motion graphics and lifestyle videos to keep the engagement up - Creating creatives for social and google campaigns with branding and lead generation focus - Implementing a cloud-based backup procedure to keep all the files secure and up-to-date - Designing websites according to each industry's standard and client’s requirements. - Providing the client with sample wireframes, colour pallets and font styles - Developing a site using WordPress and customising the look and feel. - Benchmarking competitor’s sites to enhance conversion rates of campaign landing pages. - Involve in art direction and designing print, web and branding projects for marketing, PR, blogs and digital ads - Brand identity creation, style guides and guidance of brand management Show less



ME

• Construction
• 1 - 100 Employee

• Freelance Web Designer & Front End Developer

  • Jun 2018 - Present

  United Arab Emirates UI Design - Researching Benchmarks - Visual Design - Creating Prototypes in InVision & Sketch Web Design - Defining the project - Scope of the project - Wireframes & Site maps/flow - Visual Design Web Development - Development in HTML/CSS/PHP/JAVA/Wordpress - Testing on all devices and conditions - Launching/Uploading the site including final test - Maintenance



RM Retail - The Toy Store | Hallmark

• Web Designer and Developer

  • Jan 2016 - Jun 2018

  United Arab Emirates RM Retail is a support system for two major brands in the UAE, The Toy Store and Hallmark. RM Retail supports the brands with full 360 branding for both in-store and online. Some of my key responsibilities include: - Introducing modern trends on the Hallmark website by revamping the design to remove 3D elements, shadows, update fonts and implement the current colour scheme. - Proposing and designing initial frameworks, concepts and changes for client approval. - Updating the… Show more RM Retail is a support system for two major brands in the UAE, The Toy Store and Hallmark. RM Retail supports the brands with full 360 branding for both in-store and online. Some of my key responsibilities include: - Introducing modern trends on the Hallmark website by revamping the design to remove 3D elements, shadows, update fonts and implement the current colour scheme. - Proposing and designing initial frameworks, concepts and changes for client approval. - Updating the design of the e-commerce website to make it more friendly for customers to navigate through. - Arranging images and text, making use of eye-catching colours, and typography to create artworks for promoting new products, key launches and offers on the e-commerce website and social media. - Designing custom page templates for marketing campaigns, events and brands. - Suggesting visual elements, such as text, colours and images, for effectively communicating an online campaign’s message to target groups. - Creating custom icons, symbols and GIFs that are visually appealing for the website's target audience. - Drafting handovers on the website's design guidelines, procedures and requirements for franchises. - Illustrating custom activity sheets such as mazes, colour sheets, connect the dots etc. for children to be able to download and print. Show less



Alore Media

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Multimedia Designer

  • Oct 2014 - Dec 2015

  Alore is a start-up media agency that specialises in growing businesses across multiple platforms. Some of my key responsibilities included: - Responsible for setting up design standards and guidelines for start-up companies. - Discussed requirements with clients and provided them an idea of potential design concepts, style and production timelines. - Created collaterals for clients such as logos, stationery (letterhead, envelopes, USBs, mugs & pens) uniforms, brochures… Show more Alore is a start-up media agency that specialises in growing businesses across multiple platforms. Some of my key responsibilities included: - Responsible for setting up design standards and guidelines for start-up companies. - Discussed requirements with clients and provided them an idea of potential design concepts, style and production timelines. - Created collaterals for clients such as logos, stationery (letterhead, envelopes, USBs, mugs & pens) uniforms, brochures, posters, websites, mobile apps, social media artworks and brand guidelines. - Created wireframes and designs prototype of mobile applications, to enable clients to interact with the dynamic visuals and get the flow of the interface (colours, fonts, fonts sizes, images and text) through Adobe Xd and UXPin before it is developed. - Managed designing several 360 branding projects (i.e print, PR, emailers, web, social media, events) based on their relevant brand guidelines. - Ensured brand consistency such as logo placement, fonts, colours and images across all online media outlets. - Coordinated with developers to ensure that complex design concepts can be implemented. - Kept up with new trends, softwares and developing methods that can influence the design. - Collaborated with the sales team for designing attractive proposals and visuals for upcoming projects. Combined and editing multiple photo graphic elements to create a unique photo manipulated artwork. Show less



VELVET Magazine (Paris London New York Events and Publishing)

• Freelance Web Developer

  • Nov 2014 - Nov 2015

  VELVET is a luxury fashion and lifestyle magazine launched in 2010 by Paris London New York Publications. It is a UAE-based international monthly magazine that looks West but thinks East. Some of my key responsibilities included: - Updated the magazines site to a Wordpress template making the site more dynamic with articles posted every day rather that a static website. - Edited the Wordpress template to suit the client’s needs. - Managed the magazine's online wordpress site… Show more VELVET is a luxury fashion and lifestyle magazine launched in 2010 by Paris London New York Publications. It is a UAE-based international monthly magazine that looks West but thinks East. Some of my key responsibilities included: - Updated the magazines site to a Wordpress template making the site more dynamic with articles posted every day rather that a static website. - Edited the Wordpress template to suit the client’s needs. - Managed the magazine's online wordpress site, uploading content and images from the magazine to the website. - Created any graphic design the site needed. Show less



Black Iris

• United States
• Retail Apparel and Fashion

• Web Developer

  • Nov 2012 - Nov 2014

  Black Iris is a Publishing and Creative Design Agency that generates genius branding, smart marketing ideas, effective social media management, mobile optimised websites, impressive apps, creative graphics and written content. Some of my key responsibilities included: - Researched design trends and styles to create multiple concepts based on the client's industry. - Designed rough layouts and graphics concepts as per client's brief; for approval. - Designed initial wireframes… Show more Black Iris is a Publishing and Creative Design Agency that generates genius branding, smart marketing ideas, effective social media management, mobile optimised websites, impressive apps, creative graphics and written content. Some of my key responsibilities included: - Researched design trends and styles to create multiple concepts based on the client's industry. - Designed rough layouts and graphics concepts as per client's brief; for approval. - Designed initial wireframes and layouts through to full artworks for websites, social media, emailers and campaigns. - Edited and resized images to make them according to brand standards as well as web friendly, using SVG files where possible. - Created a variety of designs for online ads, banners, article featured images and newsletters in accordance with brand guidelines, using Photoshop and Illustrator. - Created high impact visual designs and website layouts by playing with the arrangement of design elements such as text, colours, images, fonts families and sizes that allow the user to easily focus on the message. - Suggested changes to client’s brief to further enhance the project as well as integrated any changes the client had to the final designs. - Reviewed the finalised websites for errors on design elements such as alignment, colours, image resolutions before going live. - Designed responsive website templates for mobile and tablets. Show less



Keep It Clean

• France
• Environmental Services

• Freelance Multimedia Designer and Developer

  • 2012 - 2013

  Dubai 'Keep It Clean' provides easy solutions for people to take better care of the environment. Some of my key responsibilities included: - Tweaked the design of their current website www.keepitclean.co - Updated and adding new content such as galleries, embedding audio as well as linking to videos - Added new pages. - French & Arabic version of the website (translations provided). - Desiged products they have - CarBags and Mr.Bin.



54º East

• Intern Web/Graphic Designer

  • May 2012 - May 2012

  Dubai-Deria As a Web Developer and a Design Intern at '54 East' I learned to manage my time to meet deadlines. Some of my key responsibilities included: - updated the website content both in English and Arabic (translations provided) - Edited images for the website. - Created invites and helped out with the PR for events. - Helped manage their social networking sites.