Digital Performance Specialist

• Jul 2023 - Present

- PPC ad operations

Account Executive (Digital Marketing)

• Aug 2022 - Present

- PPC- SEO- CPAS- SOCMED

Strategist

• Feb 2022 - Jun 2022

Job Scope: — Work closely with Head of Strategy to help strategise for a variety of brands and categories — Curiously explore audience, categories, media trends, pop culture and help compile them so teams can use them to spark brave ideas and plans — Provide support in emerging media technology, new business, corporate processes and initiatives. Accomplishments: — Utilised an emerging tool, which was used to gather data and understand how consumers are behaving on a certain topic, actively engaged in Insight mining using data banks & qualitative research - essentially humanising the raw data and turning it to a story - connecting the dots to one another. — Building thought leadership for the agency by co-authoring Beauty Bytes Newsletter for existing and potential clients for a period of 3 months - each edition consist of one article with relation to ‘Opportunities of Growth’ and three articles regarding ‘Innovations Shaping the Beauty Market’. — Conceptualising approaches and crafting unconventional ideas for media deployment. Had the chance to work on 2 accounts from ideation stage, research, slide preparation, to working closely with the media planning team - check up on their progress, acquire the competition ADEX to effectively conduct competitors analysis, etc. Show less

Social Media Marketing Manager

• Mar 2019 - Apr 2019

Telemarketer at Dahmakan

• Feb 2019 - Apr 2019

Public Relations Intern

• Sep 2018 - Nov 2018