Experience

VM Co. merchandising and sales agency

• Owner + Visual Merchandiser

  • 2010 - Present

  With years of experience and a deep passion for visual merchandising and sales, I launched VM Co. with the determination to help brands stand out in the retail market. As the founder and director of VM Co., I strive to have a team that provides both innovative and tailored support for retailers on an ongoing basis. Our bespoke offering includes retail design, merchandising, window display, digital merchandising, sales support and wholesale. With years of experience and a deep passion for visual merchandising and sales, I launched VM Co. with the determination to help brands stand out in the retail market. As the founder and director of VM Co., I strive to have a team that provides both innovative and tailored support for retailers on an ongoing basis. Our bespoke offering includes retail design, merchandising, window display, digital merchandising, sales support and wholesale.



Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• National Visual Merchandising Manager

  • 2013 - 2017

  In my time at Under Armour, I was responsible for launching the national VM program, as well as the rollout of Under Armour concept areas for Rebel and Amart national. Once completing the concept areas, my role evolved to take on capacity and planogram management. Other notable responsibilities included: - Directing and Leading multiple VM teams to ensure the implementation of seasonal product assortment plans and retail marketing. - Collaborating with Marketing and Planning teams on the content for visual merchandising, mannequin styling and POP. - Manage VM schedules to ensure that the appropriate level of VM service was provided across all stores. Show less



Hurley

• United States
• Apparel & Fashion
• 400 - 500 Employee

• National Visual Merchandising Manager

  • 2010 - 2013

  While with Hurley, I was given the opportunity to direct and launch the national VM program in Australia. I was responsible for managing multiple visual merchandising teams to ensure efficient and productive VM rollout throughout Australian retail stores, and collaborated with the National Sales Manager and Marketing teams to ensure the brand message was seamlessly aligned. While with Hurley, I was given the opportunity to direct and launch the national VM program in Australia. I was responsible for managing multiple visual merchandising teams to ensure efficient and productive VM rollout throughout Australian retail stores, and collaborated with the National Sales Manager and Marketing teams to ensure the brand message was seamlessly aligned.



Malo

• Entertainment Providers
• 1 - 100 Employee

• Sales and Visual Merchandising Manager

  • 2002 - 2005

  In my time at Malo, I assisted with both the running of the business and visual merchandising of products in store. My role included: - Supporting sales - Buying product - Coordinating all visual merchandising, including window displays - Taking charge with in store marketing - Leading staff training and recruitment - Keeping track of and ensuring the achievement of instore KPIs. In my time at Malo, I assisted with both the running of the business and visual merchandising of products in store. My role included: - Supporting sales - Buying product - Coordinating all visual merchandising, including window displays - Taking charge with in store marketing - Leading staff training and recruitment - Keeping track of and ensuring the achievement of instore KPIs.



Splice Fashion and Living

• Sales and Visual Merchandising Manager

  • 2000 - 2002

  While at Splice, my role involved supporting the operations of the business and taking the reigns on all visual merchandising in-store. My role included: - Sales support - Wholesale product buying - All visual merchandising, including window displays - Coordinating in-store marketing - Recruiting and training staff - Ensuring in-store sales budgets were regularly achieved. While at Splice, my role involved supporting the operations of the business and taking the reigns on all visual merchandising in-store. My role included: - Sales support - Wholesale product buying - All visual merchandising, including window displays - Coordinating in-store marketing - Recruiting and training staff - Ensuring in-store sales budgets were regularly achieved.


OJAY
• Australia
• Store Manager

  • 2000 - 2001

Inck Merchandising
• National Sales Manager

  • 1999 - 2000

Running Bare Australia
• Australia
• Apparel & Fashion
• 1 - 100 Employee
• Sales Executive

  • 1996 - 1999