Experience

Right Brain | Recruitment Specialists

• India
• Human Resources
• 1 - 100 Employee

• Founder

  • Sep 2021 - Present

  RIGHT BRAIN helps enterprises transform their hiring process by selecting the best sales & marketing talent, faster by evaluating the qualifications that really matter with our domain intelligence and tailored assessments. We partner with your business functions to ensure your business objectives and hiring needs are met by making your recruitment process as smooth and seamless as possible. RIGHT BRAIN helps enterprises transform their hiring process by selecting the best sales & marketing talent, faster by evaluating the qualifications that really matter with our domain intelligence and tailored assessments. We partner with your business functions to ensure your business objectives and hiring needs are met by making your recruitment process as smooth and seamless as possible.



Piramal Realty

• United States
• Real Estate
• 400 - 500 Employee

• Senior Marketing Manager

  • Dec 2018 - Aug 2021

  Responsible for overall business growth of Piramal Vaikunth and Piramal Revanta projects Launched Piramal Realty's Value Housing segment in 2020 Defining the value proposition and go to market strategy for revenue achievement of ₹900Cr Developing a holistic brand strategy and relevant communication for the respective micro-markets Using various communication channels (Advertising, Digital, BTL, etc.) to enhance awareness in target markets, increase buyer demand and customer… Show more Responsible for overall business growth of Piramal Vaikunth and Piramal Revanta projects Launched Piramal Realty's Value Housing segment in 2020 Defining the value proposition and go to market strategy for revenue achievement of ₹900Cr Developing a holistic brand strategy and relevant communication for the respective micro-markets Using various communication channels (Advertising, Digital, BTL, etc.) to enhance awareness in target markets, increase buyer demand and customer loyalty Responsible for overall marketing spends to design an effective marketing strategy Improving brand and product perceptions through innovation and design excellence (collaterals / campaigns) in domestic and international markets Working with the development team to arrive at the right product mix and USPs Training and development of sales, pre-sales, CED teams to ensure correct brand message is deployed Understanding the buyer profile and competition to enhance sales Working in collaboration with all internal and external stakeholders for execution of launch campaigns Successfully completed launch of four residential towers since December 2018 Show less Responsible for overall business growth of Piramal Vaikunth and Piramal Revanta projects Launched Piramal Realty's Value Housing segment in 2020 Defining the value proposition and go to market strategy for revenue achievement of ₹900Cr Developing a holistic brand strategy and relevant communication for the respective micro-markets Using various communication channels (Advertising, Digital, BTL, etc.) to enhance awareness in target markets, increase buyer demand and customer… Show more Responsible for overall business growth of Piramal Vaikunth and Piramal Revanta projects Launched Piramal Realty's Value Housing segment in 2020 Defining the value proposition and go to market strategy for revenue achievement of ₹900Cr Developing a holistic brand strategy and relevant communication for the respective micro-markets Using various communication channels (Advertising, Digital, BTL, etc.) to enhance awareness in target markets, increase buyer demand and customer loyalty Responsible for overall marketing spends to design an effective marketing strategy Improving brand and product perceptions through innovation and design excellence (collaterals / campaigns) in domestic and international markets Working with the development team to arrive at the right product mix and USPs Training and development of sales, pre-sales, CED teams to ensure correct brand message is deployed Understanding the buyer profile and competition to enhance sales Working in collaboration with all internal and external stakeholders for execution of launch campaigns Successfully completed launch of four residential towers since December 2018 Show less


High Street Phoenix
• India
• Retail
• 1 - 100 Employee
• Sr. Manager Leasing

  • Jan 2018 - Dec 2018


Sony Pictures Networks India

• India
• Entertainment Providers
• 700 & Above Employee

• Marketing Manager

  • May 2016 - May 2017

  Responsible for creating reach and awareness of Sony’s new infotainment channel - Sony BBC Earth. Establish channel positioning, brand content and slot promise. Ideate, formulate and implement a cost effective 360-degree marketing campaign across platforms – Television, Print, Radio, Digital, PR, On Ground Activities and Marketing Tie Ups Shaping creative and radical ideas across ATL and BTL mediums Responsible for developing, delivering, and executing the brand’s digital marketing… Show more Responsible for creating reach and awareness of Sony’s new infotainment channel - Sony BBC Earth. Establish channel positioning, brand content and slot promise. Ideate, formulate and implement a cost effective 360-degree marketing campaign across platforms – Television, Print, Radio, Digital, PR, On Ground Activities and Marketing Tie Ups Shaping creative and radical ideas across ATL and BTL mediums Responsible for developing, delivering, and executing the brand’s digital marketing strategy Strategy, planning and execution for Comic Con India and launch of Sherlock Season 5 on AXN India Increase brand visibility through tie-ups across sectors like travel, hospitality, etc. Show less Responsible for creating reach and awareness of Sony’s new infotainment channel - Sony BBC Earth. Establish channel positioning, brand content and slot promise. Ideate, formulate and implement a cost effective 360-degree marketing campaign across platforms – Television, Print, Radio, Digital, PR, On Ground Activities and Marketing Tie Ups Shaping creative and radical ideas across ATL and BTL mediums Responsible for developing, delivering, and executing the brand’s digital marketing… Show more Responsible for creating reach and awareness of Sony’s new infotainment channel - Sony BBC Earth. Establish channel positioning, brand content and slot promise. Ideate, formulate and implement a cost effective 360-degree marketing campaign across platforms – Television, Print, Radio, Digital, PR, On Ground Activities and Marketing Tie Ups Shaping creative and radical ideas across ATL and BTL mediums Responsible for developing, delivering, and executing the brand’s digital marketing strategy Strategy, planning and execution for Comic Con India and launch of Sherlock Season 5 on AXN India Increase brand visibility through tie-ups across sectors like travel, hospitality, etc. Show less



Trésmode (Kavis Fashions Pvt Ltd.)

• Head E-commerce development

  • Jan 2015 - Mar 2016

  Responsible for development and end-to-end process management of the online portal including website design and development, content curation, digital marketing, analytics, affiliate marketing and tie-ups Responsible for development and end-to-end process management of the online portal including website design and development, content curation, digital marketing, analytics, affiliate marketing and tie-ups



D'DECOR HOME FABRICS

• India
• Textile Manufacturing
• 300 - 400 Employee

• Assistant Manager- Brand & Retail

  • Jul 2013 - Aug 2014

  Evaluating brand communication mix for ATL/BTL promotional activities, digital marketing, e-commerce, visual merchandising, events and PR Evaluating brand communication mix for ATL/BTL promotional activities, digital marketing, e-commerce, visual merchandising, events and PR



Future Group Pvt Ltd

• Sri Lanka
• IT Services and IT Consulting
• 1 - 100 Employee

• Planner

  • Jul 2011 - Jun 2013

  Planning, merchandising and inventory management for the General Merchandise category for formats like Big Bazaar and Food Hall Planning, merchandising and inventory management for the General Merchandise category for formats like Big Bazaar and Food Hall