Natasha Loo

Director at PR Lab Consultancy
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Contact Information
Location
Petaling Jaya, Selangor, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • Malay Native or bilingual proficiency

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Experience

    • Malaysia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director
      • Apr 2021 - Present
    • Malaysia
    • Media Production
    • 1 - 100 Employee
    • Business Development
      • Jul 2022 - Present
    • Malaysia
    • Events Services
    • 1 - 100 Employee
    • Group Manager, Business Unit
      • Aug 2019 - Present

      • Works closely with the Group Director of the Business Unit on key clients. • Assisting with running the operational side of the business and ensure that the operations run smoothly. • Event and concept proposals. • Overall events and production planning in conferences, exhibitions, launches, etc. • Building a sustainable and good relationship with clients. Events Experience: • PETRONAS MotoGP Fanzone and Hospitality Management • PETRONAS F1 Hospitality Management • PETRONAS Yayasan Duta Guru Launch • PETRONAS 45 Years Bersama Merentas Zaman events (Concert, Exhibition, Gallery, etc) • KL Summit 2019 Show less

    • Malaysia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager (PR)
      • Apr 2011 - Jul 2019

      • Planning Strategic PR Campaigns and Events to executing the program based on already agreed and developed Client engagement plans. • Developing and maintaining a good professional and professional relationship with journalists, influencers and bloggers. • Responsible for client servicing, engagement and management from day-to-day PR activations. • Manage the team’s KPI and report the Account Director and General Manager targets and quotas. • Following up on day-to-day PR activities and focused on maintaining a good client servicing standard and strategic PR and Communications planning. • Overseeing the tracking and following up on projects’ milestone of the team to ensure the PR campaigns or product/campaign launch according to the timeline. • Drive discussions and resolve daily PR and Communications day-today activities to ensure the client’s objectives and messaging are met. Providing input regarding continuous improvements and best practices throughout the company. • Monitoring the media for latest news trends, trending stories and content relevant to the business, client business and engagement. • Timely and accurate media monitoring reports to client’s timeline. Key Account Management Exeperience: • Burberry, Burt's Bees, Bernard Chandran, Cathay Pacific Group, 'The Secret Life of Nora' Musical by Enfiniti Vision Media, Fendi, Hada Labo, Hermes Timepieces, Jaeger-LeCoultre, Marina Bay Sands Singapore, Melissa Shoes, Montblanc, OGX Haircare, P&G Prestige Fragrances, Royal Selangor Malaysia, SK-II, TGV Malaysia, Tiffany & Co., Tesco Malaysia. Show less

Education

  • Nottingham Trent University
    Bachelor (HONS) Degree in Interior and Architecture Design, Interior Architecture
    2006 - 2010

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