Experience

The London School of English

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Head of Marketing and Engagement

  • Oct 2022 - Present

  The London School of English is the oldest accredited English language school in the world and is ranked as a top school in the UK by the British Council. Our clients (adults from over 70 countries worldwide) come to learn Business and Professional English, Legal English, English for Academic Purposes and General English. New in 2024 we are launching the Young Adults Summer Programme which will be taking place at The University of London. These are career-focused, immersive English language courses, with an incredible activities schedule, for 15-17 year olds. I am responsible for the development and delivery of the global marketing strategy and the engagement programme for a sizeable alumni audience. Show less



First News

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Director at First News

  • Apr 2012 - Oct 2022

  First News is publisher of trusted news content and produces an education platform for children. The flagship product is a weekly newspaper (both UK and International edition) with a readership over 2.4 million. First New also produces widely popular EdTech solutions which are sold to schools worldwide. I managed a the B2C and the B2B sales and marketing teams and the relationships with the core marketing agencies. I was responsible for delivering budget, ROI, lifetime value and lifecycle management. Show less



Heathrow

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• CRM Marketing Manager

  • Oct 2011 - Apr 2012

  Building loyalty and engagement and driving spend throughout the airport retail outlets and across other associated revenue streams such a car parking. Running CRM for 7 BAA airports. Management of the BAA loyalty Scheme WorldPoints. Managing key strategic partnerships with loyalty schemes such as Avios, retailers such as World Duty Free and airlines such as BA. Building loyalty and engagement and driving spend throughout the airport retail outlets and across other associated revenue streams such a car parking. Running CRM for 7 BAA airports. Management of the BAA loyalty Scheme WorldPoints. Managing key strategic partnerships with loyalty schemes such as Avios, retailers such as World Duty Free and airlines such as BA.



Klein O'Rorke

• London

• Account Director

  • Aug 2011 - Oct 2011

  Managing the rebranding of Broadgate London a world-class retail, leisure and commercial destination. the client for the project British Land. Managing the rebranding of Broadgate London a world-class retail, leisure and commercial destination. the client for the project British Land.



ADITUS AUDIENCE ACQUISITION LIMITED

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Marketing Director and Account Director

  • May 2006 - Jul 2011

  Management and marketing of E-commerce sites. Also Account Director across a range of digital marketing and telemarketing accounts for subscription and membership organisations. Clients included Which?, Royal College of Nursing, Haymarket Publishing. I ran the digital and telemarketing campaigns, oversaw the teams delivering these and managed website development. Campaigns included DRTV, direct response and lead gen. Responsible for delivering sales target and revenue and generating new business. Show less



Hearst UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Business Development

  • Mar 2005 - May 2006



emnos

• Germany
• Retail
• 1 - 100 Employee

• Senior Marketing Consultant

  • Feb 2003 - Mar 2006

  CRM, Data strategy and analytics, monetising customer databases and loyalty schemes. Managing CRM, loyalty and retention strategies for clients such as WHSmith, Boots and various FMCG brands I worked for Diametric Consulting which has since been acquired by Emnos. CRM, Data strategy and analytics, monetising customer databases and loyalty schemes. Managing CRM, loyalty and retention strategies for clients such as WHSmith, Boots and various FMCG brands I worked for Diametric Consulting which has since been acquired by Emnos.



Reach plc

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Promotions and Direct Marketing Manager

  • Dec 1998 - Jan 2003

  Marketing for three national newspapers: The Mirror, The Sunday Mirror and Sunday People (Previously Trinity Mirror) Marketing for three national newspapers: The Mirror, The Sunday Mirror and Sunday People (Previously Trinity Mirror)