Experience

ABASK

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Trade

  • Apr 2022 - Present



Métier

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Digital Director

  • Jun 2021 - Mar 2022

• Ecommerce Manager

  • Apr 2020 - Jun 2021

  London, England, United Kingdom



Ottoman Hands

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Director

  • Mar 2018 - Apr 2020

  London, United Kingdom

• Digital Marketing Manager

  • Mar 2016 - Mar 2018



Sophie Conran

• United Kingdom
• Retail
• 1 - 100 Employee

• Web and Marketing Coordinator

  • Jun 2015 - Mar 2016

  London Joined the Sophie Conran team to lead the new e-commerce website design and development project, to create and manage brand communications and e-commerce strategies and to develop and coordinate successful marketing collaborations with license partners and other luxury brands. Key achievements include: • Managing the development and launch of the new website: carried out competitor, consumer and industry analysis to guide the design and development of an improved e-commerce… Show more Joined the Sophie Conran team to lead the new e-commerce website design and development project, to create and manage brand communications and e-commerce strategies and to develop and coordinate successful marketing collaborations with license partners and other luxury brands. Key achievements include: • Managing the development and launch of the new website: carried out competitor, consumer and industry analysis to guide the design and development of an improved e-commerce platform • Developed successful marketing communications strategy, increasing e-commerce conversions rate • Increased customer database through marketing collaborations, audience engagement and data capture campaigns • Successfully coordinated PR events that achieved great product exposure • Created and lead marketing projects and campaigns with license partners and luxury gift, food and beverage brands • Managed a marketing communications plan in collaboration with one of the biggest UK charities – Macmillan Show less



Ingenious Jewellery

• United Kingdom
• Retail Apparel and Fashion

• Marketing Manager

  • Feb 2013 - Jun 2015

  Reporting to the Managing Director, taking sole responsibility for all marketing at Ingenious Jewellery, helping to build and develop the brand and establish a strong presence within both B2C and B2B markets. Key achievements include: • Building brand’s content strategy: based on industry, competitor and consumer behaviour analysis successfully developed brand’s digital, social and PR strategies opening new channels and increasing conversion rates • Market research and analysis:… Show more Reporting to the Managing Director, taking sole responsibility for all marketing at Ingenious Jewellery, helping to build and develop the brand and establish a strong presence within both B2C and B2B markets. Key achievements include: • Building brand’s content strategy: based on industry, competitor and consumer behaviour analysis successfully developed brand’s digital, social and PR strategies opening new channels and increasing conversion rates • Market research and analysis: carried out in-depth industry research highlighting areas of future development, which resulted in establishment of a best selling diffusion brand • Brand building: developing brand story and targeting the brand towards its unique audience • Introduced brand’s first editorial content: created Ingenious editorial calendar recording key events within fashion and jewellery industry, which helped to research, plan and write editorial features published on Ingenious blog and across Ingenious social media networks • Managing company website: developing the website to introduce consistent brand image and message and improve usability and customer experience • Developing SEO, PPC and keyword strategies • Creating and managing on-line and off-line marketing campaigns and collaborations: developed successful brand and product launch campaigns with key retail partners • Managing visual merchandising: designed brand’s merchandising guides and effectively directed internal and external merchandising teams • Exhibition and event marketing: raising company profile at biggest industry trade shows by planning and executing various promotional activities • Panning and managing PR campaigns and creating and communicating latest brand news, press releases and other PR collateral • Managing collaborations and projects with bloggers and artists Show less



Trendstop Consumer, Market & Product Trend Forecasting

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Executive and Trend Client Support

  • Dec 2012 - Feb 2013

  Temporary contract at Trendstop.com, helping to establish and develop the company within Russian speaking markets. Key achievements included: • Opening new markets: lead the research of Eastern markets (Russian Federation, Ukraine, Kazakhstan, Uzbekistan, Belarus, Lithuania, Estonia, Latvia) and planed strategic approach • Customer profiling: determined key players in the market, researching their areas of interest and consulted content team to create products to suit customer… Show more Temporary contract at Trendstop.com, helping to establish and develop the company within Russian speaking markets. Key achievements included: • Opening new markets: lead the research of Eastern markets (Russian Federation, Ukraine, Kazakhstan, Uzbekistan, Belarus, Lithuania, Estonia, Latvia) and planed strategic approach • Customer profiling: determined key players in the market, researching their areas of interest and consulted content team to create products to suit customer needs • Developing visual communication materials: created innovative tools to aid sales team during key account meetings, industry seminars and trade shows Show less



House of Sunny

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of On-line Marketing and Social Media

  • May 2012 - Jan 2013

  London, United Kingdom Aided acquisition and retention of customers by taking the strategic and creative lead for communications on the company’s website and across multiple social media platforms, including Facebook, Twitter and Instagram. Proposed and implemented a new strategic direction of the brand. Key achievements included: • Industry and competitor analysis: after researching industry trends and determining key competitors successfully directed the brand to fill the identified gap in the… Show more Aided acquisition and retention of customers by taking the strategic and creative lead for communications on the company’s website and across multiple social media platforms, including Facebook, Twitter and Instagram. Proposed and implemented a new strategic direction of the brand. Key achievements included: • Industry and competitor analysis: after researching industry trends and determining key competitors successfully directed the brand to fill the identified gap in the market • Consumer behaviour analysis: carried out in-depth study of brand’s target market and developed an innovative targeting strategy • Building of brand’s communication: established the structure, tone and strategy of online communication to suit brand’s message and attract its target consumer • Graphic design: created visual communication templates and brand guidelines • Content development: took charge of the company blog and social networks directing creative features together with on-line editor • PR: planned and executed a PR campaign with Made in Chelsea celebrities Show less