Experience

Bates Wells

• United Kingdom
• Law Practice
• 100 - 200 Employee

• Marketing and Business Development Manager

  • Apr 2023 - Present



Mirror Identity

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Sep 2022

  - Delivered a MarTech stack to help achieve business goals, including tools that assist with analytics, project management, SEO, e-marketing, and design. - Implemented a digital marketing strategy for the product launch of Mirror. - Produced and enforced brand guidelines to ensure successful and consistent brand representation across all customer touch points. Overall brand management. - Managed SEO, digital content, social media, and web to drive website traffic. - Identifying, testing, and refining successful marketing tactics to generate leads. - Weekly KPI reporting on all marketing, including Google Analytics, tracking MQLs for sales. - Content marketing for the entire marketing funnel and all personas, producing copy and materials from newsletters to social media. Show less



Leigh Day

• United Kingdom
• Law Practice
• 400 - 500 Employee

• Social Media Marketing Manager

  • Aug 2020 - Jun 2021

  - Provided a full analysis of social media including audiences, conversion, traffic, leads, and engagement and delivered a new strategy for social media including improvements to channels, approach, style, and introducing regular reporting. - Digital campaign management for key departments including content creation, execution, and reporting - with a focus on events, brand campaigns, and series using channels and tools including PPC, SEO, social media, e-marketing, and video content. - Using Martech including Vuture, Canva, StatusBrew, Website CMS, Internal CRM, CoSchedule, Google Analytics and Zoom. - Team management Show less



LR Legal Recruitment

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing and Communications Manager

  • Aug 2018 - Aug 2020

  - Developed and rolled out a new brand for the agency - Created and implemented an agile, achievable marketing strategy - Introduced client and candidate care strategies and campaigns - Responsible for all external communications and digital channels including website, blogs, e-marketing and social media. - Built a new site to grow SEO, improve user journey, represent the brand and capture data and leads. - Developed and rolled out a new brand for the agency - Created and implemented an agile, achievable marketing strategy - Introduced client and candidate care strategies and campaigns - Responsible for all external communications and digital channels including website, blogs, e-marketing and social media. - Built a new site to grow SEO, improve user journey, represent the brand and capture data and leads.



Tepilo - Online Estate Agency

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Senior Marketing Executive

  • Oct 2017 - Jul 2018

  - Responsible for PR and comms functions, including external and internal comms, paid and organic social media, PR campaigns and commentary, customer surveys and complaints communications and blog. - Project lead for implementing GDPR - Brand custodian and ensuring tone of voice is adhered to across the board, implementing brand training for new starters and working alongside team leaders to introduce brand training refresher sessions, - Competitor analysis and reporting - leading on design projects for both printed and online collateral. Show less



Farrer & Co

• United Kingdom
• Law Practice
• 500 - 600 Employee

• Marketing Executive

  • Jan 2017 - Oct 2017

  - Internal communications - Planning, content creation, campaigns, blogs and newsletters - PR - Press releases, maintaining the daily coverage and press log and responsible for day to day journalist relationship management. Also provided crises comms support to senior comms manager - Digital marketing - working with different service areas to create digital content and campaigns including web, social media and e-marketing, whilst reporting back on and suggesting improvement for comms - Brand - custodian of the band, making sure visual and verbal identity was adhered to in all external comms particularly client printed and online marketing collateral- Agencies - Liaising with key stakeholders and working with design and print agencies to create collateral that was in keeping with the brand guidelines whilst adhering to marketing budgets and plans - Videography and photography - Project management for the senior comms manager including new website projects Show less

• Marketing Assistant

  • Aug 2016 - Jan 2017

  - Responsible for creating and managing email campaigns sent out through the firm’s e-marketing platform, Vuture and using metrics from the platform and Google Analytics to analyse the success of each campaign, ensuring that all e-marketing mailings are targeted. - Supports with delivering the firm’s social media content via Hootsuite and providing statistics for each post.- Working in close collaboration with external suppliers such as design agencies and printers to ensure everything meets the firm's brand guidelines and providing them with a detailed brief.- Writing copy for marketing materials in keeping with the firm's tone of voice.- Creating and updating website content using a CMS platform.- Managing intranet content and feature pieces. - coordinating and supporting events across the firm. Show less

• Marketing Administrator

  • Oct 2015 - Aug 2016

  - assisting with the production of marketing materials (both online and in-print)- social media updates (LinkedIn)- assisting with editing and updating the intranet and website. - monitor and disseminate press cuttings as appropriate. - managing firm wide head-shot photography. - ad-hoc business development research as required by team. - monitoring the marketing inbox, dealing with any incoming queries as necessary. - providing secretarial and organisational support to the Marketing and BD Director. - processing invoices for the marketing team and co ordination of team meetings, and any other admin support that is required. Show less



Towergate Insurance

• Insurance
• 700 & Above Employee

• Communications and Administration Assistant

  • Sep 2014 - Aug 2015

  Administration: - Administration support to a specialist insurance schemes team of 8. Internal Communications; - Implementing an office based internal staff newsletter – released monthly and focusing on staff achievements, goals and general communications from management. Increased staff morale and streamlined communications procedure from management to floor staff. - Assisting with designing, producing and delivering internal comms to engage, explain and promote amongst staff members. - Producing content to be put onto the company-wide intranet, focusing on events and team building activities in the Manchester office. Show less



Retro Rehab

• Manchester

• Social Media Assistant

  • Apr 2013 - Aug 2015

  Sales and Social Media Assistant - creating campaigns to drive interaction rates and sales online - working with Facebook, Instagram, Twitter and ASOS Marketplace to increase audience size and engagement rates. - content management & digital marketing focused Sales and Social Media Assistant - creating campaigns to drive interaction rates and sales online - working with Facebook, Instagram, Twitter and ASOS Marketplace to increase audience size and engagement rates. - content management & digital marketing focused



Independent Options (North West)

• Individual and Family Services
• 1 - 100 Employee

• Marketing Administration Assistant

  • Aug 2013 - Aug 2014

  - Social Media content creation and planning - Website content management and updates - Creation of marketing materials (print and online) - Media & PR - Events management - Supporting the fundraising manager - Social Media content creation and planning - Website content management and updates - Creation of marketing materials (print and online) - Media & PR - Events management - Supporting the fundraising manager