Experience

Noah's Ark Children's Hospice

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Marketing and Communications

  • May 2023 - Present

• Marketing and Communications Manager

  • Apr 2021 - May 2023



British Heart Foundation

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Digital Marketing Strategist

  • Aug 2019 - Apr 2021

  -Led the planning, performance and reporting of digital campaigns for Fundraising, Brand and Healthcare -Planned activity for Paid Social, PPC and Programmatic Display with ATL considerations -Responsible for managing incoming briefs from internal stakeholders - Main point of contact for Digital Marketing campaigns -Managed media budgets of £500k+ -Utilised YouGov, TGI and Acorn to identify new audience segments and refine targeting -Led the planning, performance and reporting of digital campaigns for Fundraising, Brand and Healthcare -Planned activity for Paid Social, PPC and Programmatic Display with ATL considerations -Responsible for managing incoming briefs from internal stakeholders - Main point of contact for Digital Marketing campaigns -Managed media budgets of £500k+ -Utilised YouGov, TGI and Acorn to identify new audience segments and refine targeting



General Assembly

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant - Data and Analytics

  • Jun 2018 - Aug 2019

  General Assembly is a leading provider of Marketing, Technology, Design and Data courses. I occasionally teach on the Data and Analytics course. Responsibilities: Support main instructor in class Mentor students Provide feedback on homework Provide out of class tuition General Assembly is a leading provider of Marketing, Technology, Design and Data courses. I occasionally teach on the Data and Analytics course. Responsibilities: Support main instructor in class Mentor students Provide feedback on homework Provide out of class tuition



Dozens

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Studio and Optimisation Lead

  • Sep 2018 - Jun 2019

  -Set up the digital marketing function from scratch, working closely with Growth and Creative leads -Responsible for the strategy and implementation of Paid Social and PPC campaigns -Increased views on YouTube series by 200% -Increased weekly website traffic by 150% -Project managed the design and implementation of new website -Managed the internal creative team - organising resourcing and incoming briefs -Set up the digital marketing function from scratch, working closely with Growth and Creative leads -Responsible for the strategy and implementation of Paid Social and PPC campaigns -Increased views on YouTube series by 200% -Increased weekly website traffic by 150% -Project managed the design and implementation of new website -Managed the internal creative team - organising resourcing and incoming briefs



Squiz

• Australia
• IT Services and IT Consulting
• 200 - 300 Employee

• Digital Consultant - Insights

  • Apr 2018 - Sep 2018

  Squiz is a technical agency specialising in website development. I was part of the consultancy team specialising in strategy and analytics. Responsibilities: Owner of analytics offering for every consultancy project Analysed clients online user experience Conducted user and stakeholder interviews Implementation of Google Tag Manager and Google Analytics, working closely with the web development teamProduced and presented insights reports to senior stakeholders Produced and contributed to sales decks Pitching for new work with both existing and prospective clients Writing content for and speaking at industry events Show less

• Marketing Strategist

  • May 2015 - Apr 2018

  I worked within the Marketing team, responsible for delivering data-driven strategies that would support client acquisition and drive customer growth. I provided analytical support to the global Marketing team. Responsibilities: CRM strategy for UKImplementation of CRM system and ongoing management Led CRM internal training for sales, marketing and account management Campaign management within Marketo, creating personalised content for customers and prospects Writing content for blog Writing white-papers Project management of client events, including the annual summit Owner of voice of the customer program and subsequent analysis Production of Marketing reportsWorking with creatives to develop content for the website, blog, events and digital advertising Show less



University of Greenwich

• United Kingdom
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Nov 2014 - Apr 2015



Fourth Culture Films

• London, United Kingdom

• Junior Researcher / Production Coordinator

  • Oct 2014 - Feb 2015