Topline Score

Bio

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5.0

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Sheila Weaver/Baumgartner

Natasha is genuinely one of the most buttoned up, detail oriented, professional colleagues and clients that I have worked with. She is always friendly, but gets her point across... Always solution oriented... Always eager to learn about new strategies and products... Always exhausts all options to find a way to get what she needs for her clients. She treats people fairly which makes me strive to always make sure she is treated fairly in return. I work hard to offer Natasha the best possible solutions for her clients because she has earned that respect. Sheila Weaver Pandora Radio

Michelle C. Harris

If I had to sum up Natasha in two words they would be: real and relevant. Marketing has changed more in the past 2 years than in the last 50. Natasha has a way of fore-seeing trends, relaying those opportunities & challenges to her clients and delivering them success. Yes, while ideas are still the foundation of creativity, Natasha has a thorough understanding that other key factors also play a vital role in forming a long-term relationships between a company and its marketing agency. I would recommend Natasha to any employer!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Supervisor
      • Jan 2020 - Present

      • Lead the media strategy for our Casino/Entertainment clients.• Manage the communication between our Account Service team and our Media team.• Collaborate with media team members to develop media plans.• Responsible for providing media recommendations, meeting deadlines, communicating media performance and mentoring team members.• Negotiate and purchase television, radio, digital, print and outdoor media.

    • Media Specialist
      • Jun 2018 - Dec 2019

      • Negotiate and purchase television, radio, digital, print and outdoor media for accounts within an assigned group of markets.• Design optimal buys for cost efficiency, goal delivery and vendor agreements.• Foster and maintain positive relationships with clients, account teams and vendors.• Contribute to agency thought leadership through participation in cutting edge research studies.• Maintain responsibility for all media buys and post-buy results.• Monitor buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary. Show less

    • Print/Outdoor Buyer
      • Dec 2012 - May 2018

      • Generate insertion orders, send out creative, and confirm ad space and receipt of creative.• Responsible for building rapport and maintaining good relationships with clients and vendors.• Work closely with Account Service to understand clients needs in order to ensure correct print placement.• Help prepare client billing for media placement.• Resolve issues related to incorrect creative, rate negotiation and placement dates.• Responsible for maintaining efficient and extensive filing systems. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Supervisor
      • Jan 2020 - Present

      • Lead the media strategy for our Casino/Entertainment clients.• Manage the communication between our Account Service team and our Media team.• Collaborate with media team members to develop media plans.• Responsible for providing media recommendations, meeting deadlines, communicating media performance and mentoring team members.• Negotiate and purchase television, radio, digital, print and outdoor media.

    • Media Specialist
      • Apr 2014 - Dec 2019

      • Negotiate and purchase television, radio, digital, print and outdoor media for accounts within an assigned group of markets.• Design optimal buys for cost efficiency, goal delivery and vendor agreements.• Foster and maintain positive relationships with clients, account teams and vendors.• Contribute to agency thought leadership through participation in cutting edge research studies.• Maintain responsibility for all media buys and post-buy results.• Monitor buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary. Show less

    • Media Assistant
      • Oct 2010 - Mar 2014

      • Negotiated and purchased outdoor and print media for all accounts within an assigned group of markets.• Administered material delivery and ensured compliance to timeframe.• Obtained added value by medium for all markets.• Maintained all media buys and was responsible for makegoods.• Collaborated with clients and media team members to ensure client satisfaction.• Maintained knowledge of media activities and performed required research.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Continuity Director
      • Jun 2006 - Oct 2010

      • Responsible for processing production work orders for eight major radio stations (Continuity). • Accountable for correctly airing commercials for over 100 advertisers both locally and nationally at any given time. • Coordinate commercial production and sales requests for 50 sales representatives. • Communicate effectively with clients, agencies, Production and Sales Department, and co-workers using strong interpersonal skills on a daily basis. • Strong commercial data entry skills for local, regional, and national advertisers. Show less

    • National Sales Assistant
      • Sep 2007 - Jun 2008

      • Managed and maintained sales contracts for national advertisers valued at over $10 million in billing. • Communicated daily with Sales Managers and Sales Assistants of TV stations throughout the U.S. regarding account maintenance. • Provided a proactive work environment and continued to display problem-solving abilities. • Proficient in multi-tasking and carrying out assignments and duties in a professional and positive manner. • Managed and maintained sales contracts for national advertisers valued at over $10 million in billing. • Communicated daily with Sales Managers and Sales Assistants of TV stations throughout the U.S. regarding account maintenance. • Provided a proactive work environment and continued to display problem-solving abilities. • Proficient in multi-tasking and carrying out assignments and duties in a professional and positive manner.

Education

  • Northwest Missouri State University
    Bachelor of Science Degree, Business; Marketing and Business Management
    2000 - 2004

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