Experience

Alternative Strategies

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing and Media Relations Manager

  • Dec 2019 - Mar 2020

  Greater San Diego Area Managed B2B and B2C marketing strategies and media relations for a wide-range of high-profile businesses. Cultivated and managed relationships with media representatives and journalists, resulting in high-level placements in digital, print, broadcast and social media platforms. Maintained a keen understanding of industry trends affecting clients and made recommendations regarding communication strategies and best practices surrounding them. Routinely wrote compelling… Show more Managed B2B and B2C marketing strategies and media relations for a wide-range of high-profile businesses. Cultivated and managed relationships with media representatives and journalists, resulting in high-level placements in digital, print, broadcast and social media platforms. Maintained a keen understanding of industry trends affecting clients and made recommendations regarding communication strategies and best practices surrounding them. Routinely wrote compelling pitches, press releases, media alerts, scripts and key messages for clients. Directed media interviews, maintained media lists and monitored all media coverage. Consistently met with clients to ensure their needs were met, while also fulfilling contractual day-to-day duties. Worked cross-departmentally to source new clients and forge marketing and media opportunities for existing accounts. Show less



Jazz 88.3 KSDS-FM San Diego Jazz88.org

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Development

  • Apr 2012 - Dec 2019

  Greater San Diego Area Developed and executed lucrative marketing and fundraising campaigns while managing corporate development initiatives and underwriting accounts—consistently generating over 1.2 million in annual revenue, while operating under a 20% margin. Routinely conducted market research and adjusted marketing and fundraising strategies to meet changing and competitive conditions— with a particular focus on fundraising best practices, NPR trends, and FCC standards. Maintained timely and… Show more Developed and executed lucrative marketing and fundraising campaigns while managing corporate development initiatives and underwriting accounts—consistently generating over 1.2 million in annual revenue, while operating under a 20% margin. Routinely conducted market research and adjusted marketing and fundraising strategies to meet changing and competitive conditions— with a particular focus on fundraising best practices, NPR trends, and FCC standards. Maintained timely and professional communication and interaction with major donors, underwriters, corporate sponsors, and potential supporters—further sustaining a productive revenue pipeline. Implemented multi-channel digital marketing strategies designed to grow and diversify online donor-base and engage and retain existing donors. Managed an effective donor database system that included strategies and research to identify, prioritize, cultivate, solicit, recognize and steward all donors and prospects. Streamlined marketing, fundraising and underwriting efforts, ensuring they supported the station, donors, and clients in a mutually-beneficial way. Cultivated a diverse portfolio of individual donors and consistently managed a robust list of key account underwriters and corporate sponsors. Ensured maximum marketing and fundraising results were met accordingly and in conjunction with station resources. Show less



Lincoln Financial Media

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing & Promotions Coordinator

  • Feb 2006 - Jul 2011

  San Diego, CA Lead weekly promotions meetings with creative ideas and concepts for upcoming contests and events, while working directly with promotion directors and the sales department to acquire all elements needed for execution. Sought opportunities for station sponsorships in regards to community service and non-profit partnerships. Assisted multiple promotions directors with scheduling and training of the Street Team, while also coordinating all station appearances and activities… Show more Lead weekly promotions meetings with creative ideas and concepts for upcoming contests and events, while working directly with promotion directors and the sales department to acquire all elements needed for execution. Sought opportunities for station sponsorships in regards to community service and non-profit partnerships. Assisted multiple promotions directors with scheduling and training of the Street Team, while also coordinating all station appearances and activities. Managed station events, including event set-up, station visibility, and managing street team. Wrote all promotional copy: on-air, web, and email. Show less



Next Stage Press

• Freelance Content Contributor

  • Jan 2007 - Apr 2011

  Greater San Diego Area (Per Arizona) Conducted thorough research on industry-related topics, generating ideas for new content types. Wrote blog posts for publication, ensuring content was relevant to create interest for consumers and drive sales.