Natasha Callister
Chief Commercial Officer at MTF Finance- Claim this Profile
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Bio
James O'Connell
The Hospitality Company has worked closely with Natasha over 2018. She currently stands out as one of the most innovative thinkers in the industry. We admire her passion and commitment to grow her team and her customers. Natasha sees the industry through a different lens, and the industry is benefiting hugely from her leadership. We highly recommend Natasha to the industry.
John Williams
I was looking for a local digital marketing expert to give a guest lecture to my class (MART 330 Integrated Digital Marketing, at Otago University), so I invited Natasha. Although she is an incredibly busy person, she very kindly agreed. And boy, did she ever deliver! Her talk was awesome, I loved it, and more importantly the students loved it. Natasha is wise, knowledgeable, obviously passionate (an overused word, it seems, but appropriate here) and a superb role model for third year students. I would heartily recommend her for knowledge, ability to communicate clearly and succinctly, and above all her ability to motivate and inspire. Thanks, Tash!
James O'Connell
The Hospitality Company has worked closely with Natasha over 2018. She currently stands out as one of the most innovative thinkers in the industry. We admire her passion and commitment to grow her team and her customers. Natasha sees the industry through a different lens, and the industry is benefiting hugely from her leadership. We highly recommend Natasha to the industry.
John Williams
I was looking for a local digital marketing expert to give a guest lecture to my class (MART 330 Integrated Digital Marketing, at Otago University), so I invited Natasha. Although she is an incredibly busy person, she very kindly agreed. And boy, did she ever deliver! Her talk was awesome, I loved it, and more importantly the students loved it. Natasha is wise, knowledgeable, obviously passionate (an overused word, it seems, but appropriate here) and a superb role model for third year students. I would heartily recommend her for knowledge, ability to communicate clearly and succinctly, and above all her ability to motivate and inspire. Thanks, Tash!
James O'Connell
The Hospitality Company has worked closely with Natasha over 2018. She currently stands out as one of the most innovative thinkers in the industry. We admire her passion and commitment to grow her team and her customers. Natasha sees the industry through a different lens, and the industry is benefiting hugely from her leadership. We highly recommend Natasha to the industry.
John Williams
I was looking for a local digital marketing expert to give a guest lecture to my class (MART 330 Integrated Digital Marketing, at Otago University), so I invited Natasha. Although she is an incredibly busy person, she very kindly agreed. And boy, did she ever deliver! Her talk was awesome, I loved it, and more importantly the students loved it. Natasha is wise, knowledgeable, obviously passionate (an overused word, it seems, but appropriate here) and a superb role model for third year students. I would heartily recommend her for knowledge, ability to communicate clearly and succinctly, and above all her ability to motivate and inspire. Thanks, Tash!
James O'Connell
The Hospitality Company has worked closely with Natasha over 2018. She currently stands out as one of the most innovative thinkers in the industry. We admire her passion and commitment to grow her team and her customers. Natasha sees the industry through a different lens, and the industry is benefiting hugely from her leadership. We highly recommend Natasha to the industry.
John Williams
I was looking for a local digital marketing expert to give a guest lecture to my class (MART 330 Integrated Digital Marketing, at Otago University), so I invited Natasha. Although she is an incredibly busy person, she very kindly agreed. And boy, did she ever deliver! Her talk was awesome, I loved it, and more importantly the students loved it. Natasha is wise, knowledgeable, obviously passionate (an overused word, it seems, but appropriate here) and a superb role model for third year students. I would heartily recommend her for knowledge, ability to communicate clearly and succinctly, and above all her ability to motivate and inspire. Thanks, Tash!
Experience
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MTF Finance
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New Zealand
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Financial Services
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100 - 200 Employee
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Chief Commercial Officer
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Mar 2023 - Present
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New Zealand Media & Entertainment (NZME)
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New Zealand
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Broadcast Media Production and Distribution
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700 & Above Employee
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General Manager Lifestyle and DRIVEN
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May 2022 - Mar 2023
The Lifestyle and DRIVEN portfolio at NZME consists of multi-award winning magazine brands Canvas, Viva and NZ Herald Travel including 2022 Voyager Newspaper Magazine of the Year. Also within my remit is the automotive marketplace business DRIVEN.co.nz and its 6 weekly print magazines, digital recipe site Eatwell.co.nz, a newly launched youth lifestyle brand Reset and NZ Herald Digital channels encompassing both Lifestyle and Entertainment. Put simply we are 'New Zealand's Home of Lifestyle Audiences'.With full P&L accountability and a true General Management remit, this portfolio has a diversified set of revenue models including e-commerce, subscriptions and advertising.
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Head of Automotive / General Manager DRIVEN.co.nz
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Mar 2020 - May 2022
DRIVEN.co.nz is the Fastest Growing Digital Automotive Marketplace business in New Zealand listing over 48,000 vehicles for sale. As well as this, DRIVEN produces six weekly automotive print magazines distributed in The New Zealand Herald and various regional newspapers reaching over two hundred thousand New Zealanders and the hugely popular vidcast show 'Zooming with DRIVEN'.In this role I had full P&L accountability for the DRIVEN business unit including the functions of editorial, commercial, DRIVEN marketing and operations as well as vertical accountability for the entirety of nationwide automotive media revenues at NZME.I successfully launched an automotive e-commerce revenue model and was the business owner for DRIVEN digital product roadmap and development.
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Head of Revenue Digital Ventures - GrabOne & DRIVEN.co.nz
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Feb 2019 - Mar 2020
Launched in 2010, GrabOne is one of the largest daily deals websites & is the tenth most visited Australasian e-commerce website in New Zealand (excluding Supermarkets). GrabOne's marketplace sells consumer experiences, holiday escapes as well as general store goods such as books, clothing, fitness equipment & furniture. DRIVEN.co.nz is an automotive marketplace business listing over 48,000 vehicles for sale.My role consisted of managing both a National Field Sales team for traditional merchant and advertising revenues across the GrabOne and DRIVEN business units as well as full accountability for all e-commerce revenue strategy and performance.
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Asahi Beverages
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Australia
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Food and Beverage Services
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700 & Above Employee
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Head of On Premise
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Jan 2018 - Feb 2019
Asahi Beverages is a multi-national beverages group comprising some of Australia and New Zealand's leading beverage companies. In this role I led the strategic direction and P&L accountability for the New Zealand On Premise channel. I built a bold and robust vision for a future-fit business model whilst delivering +26% net sales growth. Asahi Beverages is a multi-national beverages group comprising some of Australia and New Zealand's leading beverage companies. In this role I led the strategic direction and P&L accountability for the New Zealand On Premise channel. I built a bold and robust vision for a future-fit business model whilst delivering +26% net sales growth.
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New Zealand Media & Entertainment (NZME)
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New Zealand
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Broadcast Media Production and Distribution
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700 & Above Employee
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Commercial Manager - South Island
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May 2016 - Jan 2018
As Commercial Manager for NZME I was responsible for the leadership, development and influence of a 40+ strong commercial team along with the financial revenue performance of 10 South Island markets.
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Regional Sales Manager - Marketing & Media Strategy
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May 2014 - May 2016
NZME is the amalgamation of APNNZ, TRN & GrabOne under one overarching banner. Our brands connect with 3.2 million Kiwis each week across digital, print, radio & e-commerce platforms.
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Sales Manager
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Jan 2014 - May 2014
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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Area Sales Manager
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Jan 2011 - Dec 2013
British American Tobacco New Zealand is a wholly-owned subsidiary of British American Tobacco Australasia & is part of the world's most international tobacco group – British American Tobacco. They are the leading tobacco company in New Zealand with a market share of approximately 70 per cent. British American Tobacco New Zealand is a wholly-owned subsidiary of British American Tobacco Australasia & is part of the world's most international tobacco group – British American Tobacco. They are the leading tobacco company in New Zealand with a market share of approximately 70 per cent.
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Trade Marketing Manager
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2009 - 2011
PRNZ is the largest New Zealand wine & spirits company & is part of the French multinational Pernod Ricard. PRNZ produces and represents a rich portfolio of brands such as Beefeater Gin, Jameson Whiskey, ABSOLUT Vodka, Malibu, Kahlua, Chivas Regal, Deutz Marlborough Cuvee & Stoneleigh Wines that reflects their number one position in New Zealand. PRNZ employs 1,100 staff across New Zealand.Role included managing the end-to-end process of developing brand specific & portfolio activation plans for Retail & On Premise channels. Worked with global brand owner to localise international creative campaigns and regularly reported back on market KPIs. Was responsible & accountable for large Advertising & Promotion investment budgets.
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Territory Manager
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2008 - 2009
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Education
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University of Otago
Bachelor of Commerce, Marketing Management -
Auckland University of Technology
Certificate in Hospitality Management -
2017 -
Institute of Directors
Member -
Tachelle Consulting
Holder of General Manager's Certificate and LCQ
Community
