CRM Manager

• Nov 2021 - Present

Sales and Marketing Manager

• Dec 2014 - Nov 2021

I was responsible for devising and executing a robust marketing strategy in line with brand values and within a strict budget, while ensuring that a seamless customer journey was delivered across all areas of the business.I frequently scrutinised customer data and website analytics to gain a comprehensive understanding of the Company's discerning clients and produced highly relevant and effective marketing campaigns, using the appropriate channels. This included, but was not limited to, email campaigns, live webinars, sales brochures, website content, social media and promotional flyers.As a member of the Senior Leadership team, I contributed to the general development of the business and lead the business’ compliance with GDPR. After proposing and implementing a customer-centric framework throughout the business, driven by service excellence, the Company's repeat customer sales increased by over 60% and their B2C business increased by 30%.

Sales and Marketing Executive

• Jun 2013 - Nov 2014

In my role as Sales and Marketing Executive, I was primarily responsible for delivering attentive sales support and account management to existing trade accounts in the UK and Europe, which involved face-to-face meetings, delivering product training to trade sales teams and providing efficient administrative support.I demonstrated natural creativity producing and delivering weekly email campaigns and writing copy for the website, social media, product brochures and PR – skills that I developed further in my promoted role. Furthermore, I provided support to the Product team in the development of new luxury rail tours, including market research, sourcing itinerary content and cost analysis, ensuring customer satisfaction and profits were maximised.

Membership Support Co-ordinator

• Mar 2012 - Sep 2012

I was solely responsible for co-ordinating the set-up of new independently-owned travel businesses with the Freedom Travel Group, from the initial acceptance stage, through to their Go-Live trading date, requiring agile problem-solving ability and project management skills to deliver against strict deadlines. In addition, I managed all existing member accounts, providing administrative support, conducting regular member compliance reviews and writing contracts, which demonstrated excellent attention to detail.

Conference & Banqueting Assistant

• Oct 2007 - Jun 2010