Writer and Editor

• May 2021 - Present

• Producing well researched and relevant content for international clients (mostly AI) • Using Search Engine Optimization (SEO) strategies to enhance the online visibility of articles and pages in search results • Developing relevant content for multiple platforms, such as websites and blogs • Utilizing industry best practices and familiarity with the organization’s mission to inspire ideas and content consistent with ethos • Organizing writing schedule to complete drafts or finish projects within timelines • Proofread and edit grammar, syntax and spelling. • Ensure all content is updated and offers an optimal user experience. Show less

Contributing Writer

• May 2021 - Present

· Develop ideas with editor for website content. · Formulating articles on prescribed editorial and formatting guidelines. · Ensuring text is properly researched, original end proofread to ensure clarity. · Develop ideas with editor for website content. · Formulating articles on prescribed editorial and formatting guidelines. · Ensuring text is properly researched, original end proofread to ensure clarity.

Technology Writer

• Mar 2023 - Jun 2023

Director

• Nov 2019 - May 2023

• Develop and implement business strategies to ensure goals are met. • Provide strategic advice to executives on management-related issues, focusing primarily on the financial and IT departments while coordinating with others. • Prepare and facilitate cost-effective solutions for operations. • Ensure company policy is being followed throughout the set hierarchical structure. • Oversee the company’s performance, financial and legalities ( i.e. tax and revenue). • Delegate responsibilities where necessary and supervising the work of all employees to motivate, drive maximum performance and resolve issues. • Identifying, implementing and maintaining information technology-related issues (cybersecurity, networking, hardware and ERP), coordinating internal operations with outsourced representatives. Show less

Senior Content Editor

• Jan 2020 - Jan 2022

•Selecting articles for issues and planning publication contents. •Generating ideas for articles and features. •Organising meetings with writers and designers to discuss and plan editorial. •Commissioning features and stories from in-house writers or freelancers. •Supervising staff, including freelance writers, and setting deadlines •Reading, writing and researching features and articles •Rewriting, editing, proofreading and subbing copy to ensure it is ready to be published. •Attending relevant events, fairs and conferences. •Ensuring that all feature articles comply with ethical codes of practice and legal guidelines. Show less

Digital Account Manager

• Mar 2020 - Jul 2020

Clients: • PinkyGul Community Centre • Gulabo by Maheen Khan • Saritoria London • Mehreen Mahnaz Couture Pakistan • Social media strategizing • Community management • Social media management • Media relations • Blogger relations • Graphic designing of social media artwork • Client management • Blog management and copywriting Clients: • PinkyGul Community Centre • Gulabo by Maheen Khan • Saritoria London • Mehreen Mahnaz Couture Pakistan • Social media strategizing • Community management • Social media management • Media relations • Blogger relations • Graphic designing of social media artwork • Client management • Blog management and copywriting

Social Media Manager

• Aug 2018 - Jan 2019

• Create bi-weekly social media calendars. • Basic social content designing (Canva, Adobe Spark, Ribbet, Unfold, Plotagraph). • Co-ordination of partner content. • Community management (Facebook and Instagram). • Responsible for posting 7 days a week. • Posting Insta/Facebook stories and maintaining highlights. • Creating monthly social media report (Iconosquare and Buzzweb). • Create bi-weekly social media calendars. • Basic social content designing (Canva, Adobe Spark, Ribbet, Unfold, Plotagraph). • Co-ordination of partner content. • Community management (Facebook and Instagram). • Responsible for posting 7 days a week. • Posting Insta/Facebook stories and maintaining highlights. • Creating monthly social media report (Iconosquare and Buzzweb).

Senior Account Executive

• Sep 2017 - Jan 2019

Clients: •Vii Dubai•Kaynouna Music Festival•CycleBar Dubai•NRG Fitness Dxb •Social Media Management (Facebook, Instagram & Twitter).•Blogger & Influencer Outreach.•Event management.•Press related communications. •General Inquiries Response (email & phone).•Basic graphic designing of content for social media. •Press releases.

Intern

• Jul 2017 - Sep 2017

Clients: •Vii Dubai•NRG Fitness DXB•Kaynouna Music Festival•Desert Warrior Challenge •Uploading content on social media platforms (particularly Instagram and Facebook) •Researching and identifying potential bloggers for event coverage. •Drafting email invites and sending them out to all appropriate media. •Responding to all queries and emails sent to company ID.•Following up with bloggers regarding blog articles and live coverage posts on social media.

Marketing And Business Development Intern

• Mar 2017 - Apr 2017

- Trained and mentored by Dr. Sara Khorakiwala- an entrepreneur, social worker and women’s rights activist. - Working towards building relationships and opening-up opportunities - Supporting continuous growth of the company by seeking partnership opportunities such as Emirates Platinum. - Social media management (Facebook & Instagram) - Help recruit staff for salon (online platform update of offers, selecting appropriate candidates from applicants, scheduling interviews and assisting with trials). Show less